Award-winning independent fashion and homewares retailer grows business with launch of new website
Foundation, an independent retailer based in Gloucestershire, has chosen Eurostop,
a renowned supplier to the fashion, footwear and lifestyle sectors, to
design and implement its new online store. Foundation has recently
launched its website following the success of its established stores in
Stow-on-the-Wold and Cheltenham.
Foundation sells a nifty selection of
'hand-picked' clothes, homewares and accessories, with an emphasis is on
style, wearability and providing excellent customer service. The
company expects its new e-commerce site to match the turnover of one of
its stores within a year.
James Wiseman, co-founder of Foundation said; “We have used Eurostop’s
e-rmis and e-pos systems for over five years and their expertise in the
retail fashion industry has been invaluable. The big thing for us was
that we wanted to have a fully integrated system that could support our
stores and our new e-commerce site – choosing Eurostop meant that we
could achieve this with just one supplier.
“We expect our e-commerce sales to grow exponentially over the next
three years, and to match the turnover of one of our stores easily
within twelve months. In past years we have been successful in picking
up awards for the business from Drapers – now our ambition is to be
e-tailer of the year.”
Deborah Loh, e-commerce manager at Eurostop said, “There are few
businesses today that have not recognised the opportunities that an
effective website can offer in terms of sales and growth. Our e-commerce
solution enables successful independent retailers to build on their
existing brand and customer loyalty with an additional sales channel.
Integrating existing business systems that manage stock and provide
valuable sales data is an extremely efficient and profitable way to