Graphics and Print, based in Telford, Shropshire, have been providing commercial printing services
for over 30 years and have seen business grow year on year for the last
five years, since new Managing Director Martin Kells took over. It
would be easy in the current economic climate to just focus on the
company and how to make more profit but as Martin explains, businesses
which aspire to succeed in the long term, need to balance their focus
across what he calls ‘The 4Cs’.
“Commercial printing like lots of industries is having a tough time but
we credit our recent success to the fact that we have never just looked
at the company and its profitability in isolation. You need a balance
across the ‘4Cs’ of Customer, Community, Colleagues and Company to
succeed long term in business. We’ve done a lot of work already this
year to support our customers and the community which we serve but this
month we have further demonstrated the passion we place behind
supporting and developing our colleagues, with the announcement that we
have agreed to support Jodie Bayliss, the newest member of our design
studio, to undertake a 3 year BA Honours in Graphic Design.
"We take
every opportunity we can to help our colleagues grow as individuals and
having spotted Jodie’s talent from a very early stage, we are proud to
support her to undertake this huge step in her career. Jodie left
college having undertaken a BTEC Diploma in Fashion Design and spent
time at Graphics and Print helping out in their Finishing Team on an
ad-hoc basis.
"She quickly demonstrated a flair for the design side of
the business and was offered a permanent position as a Graphic Designer
earlier this year, where she benefits from working with both an
experienced team and award winning designers in our design studio. It
really is fantastic to see colleagues within the company moving onwards
and upwards and we are only too pleased to have offered her support in
funding the diploma. She is a real talent and we are all delighted for
her.”
Graphics and Print have been shortlisted for the Excel Award at the
forthcoming Heart of England Fine Foods Diamond Awards and part of the
reason for this was because of the company ethos of not just focussing
on the company and profitability. The Graphics and Print approach to
‘The 4Cs’ (customers, colleagues, community and the company) is another
demonstration of how this award winning commercial printer provides a
really refreshing change to other print manufacturers.
Graphics and Print provide an end-to-end service when it comes to
commercial printing services, having a design studio, print operators
and finishing team all under one roof, making the customer print journey
a seamless one!
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