Wednesday, 16 May 2012

Aprimo CMO Lisa Arthur Honoured for Industry Leadership

Aprimo®, a global leader in cloud-based integrated marketing software, today announced that its Chief Marketing Officer, Lisa Arthur, has received two prestigious marketing honours. The Sales Lead Management Association (SLMA) named Arthur one of 20 “Women to Watch” in sales lead management for 2012, and she was also named a finalist for the American Business Awards’ “Marketing Executive of the Year.”

“I’m proud of the work Aprimo has done to change the game in marketing, and this recognition from SLMA and the American Business Awards is strong validation for our entire organisation,” said Arthur. “Our focus on working with customers to revolutionise their marketing and sales relationship through integrated marketing management enables them to improve performance where it counts: in increased sales.”

A “Woman to Watch” in Sales Lead Management
This is the second year in a row SLMA has recognised Arthur as one of the industry’s top female leaders who “guide, inspire, teach and lead.” Among the reasons cited in her nomination were her wealth of experience and industry influence, including a weekly CMO column on Each week, she addresses topics ranging from the importance of the CMO-CFO-CIO relationship to Intelligent 1:1 Marketing.

This latter concept, developed by Arthur herself, is about helping customers optimise the multiple channels in use for digital marketing today, as well as leveraging all the data management, business applications and analytics required to achieve integrated marketing success. Arthur also puts her lead management ideas and energy into practice at Aprimo, which has experienced steady year-over-year increases in marketing-qualified leads delivered to Sales during her tenure. For more information, see SLMA’s webpage:

Marketing Executive of the Year Finalist
Hailed as “the business world’s own Oscars” by the New York Post when they started in 2002, the American Business Awards are the first national, all-encompassing business awards program honouring great performances in the workplace. Nicknamed the SteviesTM for the Greek word “crowned,” Aprimo’s Arthur has been named one of eight finalists for the American Business Awards’ “Marketing Executive of the Year.” Winners will be announced on 18th June. For a complete list of finalists and more information on the Stevie Awards, see the American Business Awards webpage:

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