Aprimo®, a global leader in cloud-based integrated marketing software,
today announced that its Chief Marketing Officer, Lisa Arthur, has
received two prestigious marketing honours. The Sales Lead Management
Association (SLMA) named Arthur one of 20 “Women to Watch” in sales lead
management for 2012, and she was also named a finalist for the American
Business Awards’ “Marketing Executive of the Year.”
“I’m proud of the work Aprimo has done to change the game in marketing,
and this recognition from SLMA and the American Business Awards is
strong validation for our entire organisation,” said Arthur. “Our focus
on working with customers to revolutionise their marketing and sales
relationship through integrated marketing management enables them to
improve performance where it counts: in increased sales.”
A “Woman to Watch” in Sales Lead Management
This is the second year in a row SLMA has recognised Arthur as one
of the industry’s top female leaders who “guide, inspire, teach and
lead.” Among the reasons cited in her nomination were her wealth of
experience and industry influence, including a weekly CMO column on
Forbes.com. Each week, she addresses topics ranging from the importance
of the CMO-CFO-CIO relationship to Intelligent 1:1 Marketing.
This
latter concept, developed by Arthur herself, is about helping customers
optimise the multiple channels in use for digital marketing today, as
well as leveraging all the data management, business applications and
analytics required to achieve integrated marketing success. Arthur also
puts her lead management ideas and energy into practice at Aprimo, which
has experienced steady year-over-year increases in marketing-qualified
leads delivered to Sales during her tenure. For more information, see
SLMA’s webpage: http://www.20women2watch.com/2012/03/2012-winner-lisa-arthur...
Marketing Executive of the Year Finalist
Hailed as “the business world’s own Oscars” by the New York Post when
they started in 2002, the American Business Awards are the first
national, all-encompassing business awards program honouring great
performances in the workplace. Nicknamed the SteviesTM for the Greek
word “crowned,” Aprimo’s Arthur has been named one of eight finalists
for the American Business Awards’ “Marketing Executive of the Year.”
Winners will be announced on 18th June. For a complete list of finalists
and more information on the Stevie Awards, see the American Business
Awards webpage: http://www.stevieawards.com/pubs/awards/403_2654_21615.cfm
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