When it comes to content for presentations, what is left out can be as important as what is left in and content must be engaging and memorable to the audience, captivating their attention and boosting recall rates of key messages.
m62 marries proven psychological techniques with visually-led materials to ensure that all presentations are interesting to the audience, maximising the presentation opportunity and improving conversion rates.
m62 incorporates effective psychological techniques including Visual Cognitive Dissonance (VCD) to help an audience absorb key messages, and Passive Mnemonic Processing (PMP) to enable presenters to select the information to be recalled in every presentation they create. All presentations also involve the unification of images, sound and animation, which vastly improve the appearance of slides, keeping the audience engaged and leading to effective interactive presentations.
Nicholas Oulton, Founder of m62 visualcommunications said: “Too many presentations focus on words, rather than images and animation and fail to incorporate VCD and PMP to ensure that key messages are conveyed successfully and effectively. In business presentations the relevance of content should be considered carefully to ensure that the presentation is as effective as it can be and achieves the company’s objectives.”
m62 has delivered over 6500 presentations in more than 16 languages for clients including Microsoft, BP, Sony, Toyota, Siemens and BBC. m62 works across a number of B2B sectors such as media, IT, finance and medical.
Please visit m62.net for more information about m62 visualcommunications or call 0870 602 6262.
Monday, June 29, 2009
Relevant Content Highlighted as Major Factor in Presentation Effectiveness
Thursday, June 25, 2009
Expert on Reputation Management ~ Tessa Hood ~ shares her 10 Trust Factors to inspire terrific personal branding/reputation
Trust Factor One. Listen with respect. Take the time to really hear what your colleagues are saying and what he/she wants. Thinking too hard about what you’re going to say in response while they’re talking can lead to a perceived lack of attention and a feeling of their not being focused. Try not to look over their shoulder when they’re speaking!
Trust Factor Two. Has no hidden agendas. Ensure that there is real transparency, clarity and pro-activity in all your dealings with people, never assume anything and never be seen to be taking advantage of anything!
Trust Factor Three. Imbues great key soft skills – i.e. when you’re first introduced; warm facial expressions, positive body language, (i.e. no folded arms, or fidgety movements), a well-modulated voice, careful attention to dress, a firm handshake and respectful eye contact, will make first and future meetings memorable for the right reasons.
Trust Factor Four. Mirrors respect. Your own self-respect should be mirrored in your respect for your client. Hold your own position and make tangible your respect for colleagues through remembering and having interest in small personal details such as their holiday, family etc.
Trust Factor Five. Confidentiality. Total confidentially is expected and should be delivered without question. Self-awareness and trust has to be earned and not taken for granted.
Trust Factor Six. Manage expectations. Make sure yours are managed as promised. Obviously nothing damages trust more than under-delivering in any way on any project.
Trust Factor Seven. Humility. Subtlety and authentic humility are key ways to gently build rapport with your marketplace, not everyone wants their suppliers to be blowing their own horns too loudly.
Trust Factor Eight. Kindness. Having the ability and desire to create authentic rapport is a major factor in the development of great relationships – most of us enjoy being popular and likeability is a big part of trust.
Trust Factor Nine. Honesty. A reciprocal belief in the individual and his/her reputation, as well as your own, can only lead to an open and truthful communication and understanding between you.
Trust Factor Ten. Show confidence. Your innate ability to deliver all of the above shows a natural self-confidence and self-belief that will nurture your relationships with others. This develops the trust in yourself and your business that will build your client’s success and, most of all, your reputation.
Tessa Hood is a leading Reputation Management & Personal Branding Expert. She is founder of www.changinggear.net and works with senior executives, entrepreneurs, business students and interim management.
Dust off employee surveys for insight into staff motivation
Many companies may have conducted employee surveys last year but due to the downturn have never got round to analysing the results and putting recommendations into practice, according to Performance Culture specialist Nigel Watson, MD of Q4 Solutions, who says that the views held within these survey’s could be critical in effectively managing staff and their performance going forward.
“We all know that the market went into freefall from November to March but has now levelled out, so now is the time to look at the results of those employee surveys. The information held within these surveys is absolute gold dust for Personnel Managers and will help develop an internal communications strategy about the present and future which will help eliminate the negative grapevine effect and provide a solid foundation for sustainable change in preparation for future upturns in business,” explains Watson.
According to Watson, when there is change or difficulty, the grapevine – or Chinese whisper effect - tends to kick in quickly as people try to predict the company’s next moves. This so often causes a temporary paralysis in performance as a result of inaccurate information permeating the business and generating unnecessary speculation, panic and fear, and may cause top talent to start looking elsewhere for a job. He claims that the biggest cause of team dysfunction and poor performance is the unknown and that simply communicating more effectively could radically improve performance levels in many teams.
Watson believes that employee surveys hold vital information in terms of key issues of concern within the business that management may not be aware of and gives the business an opportunity to address any concerns and provide realistic timescales for solutions.
“The problem with many organisations facing troubled times is that they want to come back to people with a solution, and often this solution can take many weeks to come to the surface. What these organisations fail to recognise is that people really do appreciate being given the chance to prepare. With the right communication strategy, even bad news can be good news if told early enough and will stop the grapevine in its tracks,” says Watson.
Tuesday, June 23, 2009
Safety ‘firsts’ with excellent ratings for training course
Assessment for the NEBOSH General Certificate is by an end-of-course examination comprising two written papers – NGC1 (The management of safety and health) and NGC2 (Controlling workplace hazards) – and a practical assessment (NGC3), which consists of carrying out a health and safety inspection of a workplace and preparing a management report.
Delegates in March’s cohort achieved 84% for the NGC1 paper, an outstanding 98% for the NGC2 paper and 98% on the NGC3 paper.
Commented Becky Joel, Training and Consulting Manager for Workplace Law Group:
“The results are excellent – the best we have seen for a while – and it’s all thanks to the dedication of both our expert tutors and hardworking candidates.”
Workplace Law Training's flexible approach to this popular course has seen us double the amount of students who have studied the NEBOSH General Certificate with us in the past 12 months as well as increasing our pass rate in the same period.
We always receive positive feedback from our students about the NEBOSH certificate course and comments include…
“Overall I was very impressed with the quality of Workplace Law's accredited NEBOSH course. The tutors were very knowledgeable, approachable and gave valuable feedback throughout the course. I was also very impressed with the venue and the level of service I received.
“A very positive experience which I would recommend to others.”
Tricia Shirley, Chelmsford Essex County
“The full marks I have given the course, tutors, venue, and experience as a whole are a genuine reflection of the service provided by Workplace Law and not a lazy ticking of the boxes! I honestly couldn't fault it if I tried. This is my second time with Workplace Law and I would definitely train with them again and recommend to others.”
Laura Cook, Health and Safety, Trinity College, Cambridge
“Trainers were very knowledgeable in their field and were all easy to approach.”
Sarah Chawda, ISS Coflex
For more information on Workplace Law NEBOSH courses visit|http://www.workplacelaw.net/nebosh/national-general-certific...]or call 0871 777 8881.
Monday, June 22, 2009
Just as before, using http://www.countrunner.com/5mins companies can search across 1 million UK corporate contacts using in-depth profile information such as geographical location, business description, employee bandwidth and annual financial turnover.
"Breaking through this barrier has required tremendous efforts on our part but at last we have achieved our goal - our next goal is to have at least one contact at every UK company but with the tools and team we now have in place we should hope to achieve this in a much shorter time frame" - Duncan Gledhill - Managing Director, Emailmovers Limited, http://www.emailmovers.com.
Specialist Recruiters Can Help Businesses Plug Skills Gap
Employers should look to specialist recruiters to overcome the difficulties they continue to face in finding good candidates, according to an industry expert.
The call comes after a joint survey by employers’ organisation the CBI and accountants KPMG found that 40% of London businesses have problems finding the right talent.
At the publication of the survey, Nigel Bourne, Director of CBI London, said: "The skills shortage remains an Achilles' heel for the capital. Even though jobs are being lost and demand has fallen, London businesses still complain that they can't match talent to jobs.”
But Andrew Hardaker, Managing Director ATA Selection, one of the UK’s leading engineering and technical recruitment consultancies, believes that specialist agencies such as ATA can help businesses bridge the skills gap and find the right candidates.
He said: “We often hear that employers find it difficult to find suitable candidates, and this is true even in the economic downturn. However, employers should look to expert recruiters to help them overcome these problems.
“Not only do good recruitment consultants, such as ATA Selection, save employers valuable management time, by sifting the wheat from the chaff, they can really add value to their businesses.
“At ATA Selection we have years of experience of getting to know employers’ business needs and sourcing top-quality candidates.
“We thoroughly assess the employer’s needs, and carefully scrutinise each candidate, to ensure that only the best are put forward for interview. Having continually refined our proven recruitment methodology we are in a position to assess their track record, knowledge, skills. Moreover, we will be able to match their motivation, ambitions and aspirations with the aims of recruiting business.
“As a result, our interview to placement ratio is high, and both the candidate and employer benefit from time efficiencies. The candidate is happy because they have been matched to a job and employer that meets their skills, ambition and aspirations. The employer is can be confident that they are able to recruit a suitable employee who is satisfied with the job and who will stay with them for the long-term.
“We offer a realistic solution to the problems businesses face when trying to recruit properly qualified, skilled employees.”
ATA Selection, part of RTC Group Plc, is one of the UK’s leading recruitment consultancies, specialising in placing engineering and technical staff with a range of companies in the UK, from small and medium-sized enterprises to multi-nationals. The company has 46 years’ experience and handles more than 300 vacancies every week across its 10 UK branches.
6 Top Tips for increasing online sales conversions
Problems with website checkout processes constitute the principal loss of income for the majority of e-commerce sites, with lengthy processes and pressures on customer’s time being the main issues. Research from Web Conversion specialists Lost Ferret has found that on many occasions checkout abandonment rates have exceeded 80%, meaning only 2 out of 10 people who visit the checkout will actually buy anything.
Allies Computing Ltd, creators of the PostCoder® range of addressing software ideal for adding address lookup to web forms, offer some simple tips that you can employ on your website to ensure that potential customers don’t abandon you at the checkout:
1. Remove registration from the checkout process – Research from Econsultancy indicates that registration pages at the beginning of the checkout process contribute to checkout abandonment as this can be time-consuming, off-putting and often tedious for those who have forgotten their username or password.
2. Don’t ask customers to duplicate information – if a customer has keyed in their name and email address, make sure this data is populated automatically as the default value if the information is needed in another part of the order process, for example for billing and delivery.
3. Use additional services to make it easier for the customer, such as automated address lookup. This can reduce keystrokes and save time by up to 80%.
4. Don’t collect data you don’t need – have a valid business reason to collect the data
5. Make sure the layout is simple and clear, with any steps to purchasing labelled and progress clearly visible. If you have more than 5 steps, you probably have too many.
6. List all the relevant information such as delivery costs and times, on the main part of the website to ensure there is no interruption to the buying process and no nasty surprises when payment is finally required. Hidden charges are another reason customers may abandon the checkout.
Is your website already in good order? A quick review and testing will identify any holes in your processes to make certain you are not loosing out on valuable sales.
East Anglia’s leading independent DIY home improvement company, Godfrey DIY, has seen significant improvements to their website conversions as a result of using an online address validation tool. Barry Godfrey, Managing Director of Godfrey DIY says "Now we have address lookup functionality added to our site I am very confident that we have minimised the possibility of customer drop-off at the checkout. I regard it as a very effective tool in protecting us against failed deliveries due to addressing errors."
By taking simple steps to improve the usability of your website’s order pages, the impact on sales could be quite significant so it’s definitely worth some consideration when next reviewing your website.
See http://www.postcoder.com/tt for more information.
Multiple Residence data now available from Allies®
Multiple Residence data adds approximately 400,000 addresses to the 28 million already on PAF®. The additional address data recognises where a single property shares the same letter box for multiple residences. For example, a house converted into 2 or more flats with only one letterbox.
The main benefits are that additional addresses can be identified for marketing purposes. Also residents of these Multiple Residence addresses will be recognised by Service Providers and Utility Companies in their own right to allow them to apply for services and receive goods.
The data can be amalgamated with PAF® data extracts or provided on its own. Various licence types and formats are available. http://www.postcoder.com/mrd
Chris Hamlin, sales manager of Allies Computing says “A customer recently asked us to provide Multiple Residence data with their PAF® data supply. We always try to give our customers what they want and are keen to exceed expectations, so we didn’t hesitate in adding the MR data to our data range. We are looking to add MR data to our other PostCoder® products in the near future and we hope this will add value for many customers.”
Friday, June 19, 2009
Electrical and Rail Engineering Pioneer, Toni Hankins, Becomes Executive Chairman
After studying for his BSc in Electrical Engineering at Salford University, his career began in quartz crystal oscillator and filter development for Salford Electrical Instruments (SEI). Moving on to technical sales in 1984 he set up the precursor to Rowe Hankins to distribute the Heinemann range of Swiss circuit breakers. To exploit this opportunity he formed Rowe Hankins Components in 1986 in partnership with fellow sales engineer Roger Rowe.
Rowe Hankins also holds the UK distribution franchises for various other safety related rail products. These include on-train monitoring and recording systems – black boxes – from HaslerRail; power transformers, contact breakers and high speed DC circuit breakers from Sécheron and point’s sensors from LEM. All three companies are Swiss.
In addition to distributing systems for the rail industry, Rowe Hankins has developed in-house design, development and manufacturing capabilities. The most significant part of this is the production of devices that are used for precise monitoring of speed and distance. These are in use in rail propulsion systems throughout the world including Washington, Moscow, Hong Kong and most recently Shanghai, as well as London Underground and the UK rail network.
Toni has been a passionate advocate for the use of wheel flange lubrication in the UK rail industry. This technology saves energy, reduces wheel and rail wear, improves availability and avoids the squeal that arises with dry flanges. Substantial research and investment has been made in developing a system specific to UK needs. This has been rewarded with pioneering trials in Merseyside and Manchester. “The main legacy I want to see to my rail engineering career is Rowe Hankins Intelligent Wheel Flange Lubrication in use on every train in the UK,” Toni commented.
Five years ago, the company launched their Cudis Division to market domestic consumer units, circuit and sockets under their own brand – CPN. These products are designed and tested by Rowe Hankins in the UK, but are manufactured under contract in China by various partners selected and qualified by Rowe Hankins. Terry Walker the sales manager for Cudis, who has made a major contribution to this growth, also retired earlier in the year.
Toni’s son Michael continues the family tradition. As assistant managing director and company secretary, working alongside managing director Amanda Jones he also has special responsibility for the development of the Cudis business. “I am happy that I have built a strong team and am stepping away from a sound and successful business that will continue to grow and prosper,” commented Toni.
Toni and his wife, Linda, plan to travel and devote more time to their garden. Tony will continue to have an involvement in business, however, as chairman of Bury Enterprise and Loan Company, a local business support company, and with several non-executive directorships.
A joint celebration for Toni and the recently retired sales manager for Europe, Peter Michalke, was held by the company on June 7 at Ramsbottom cricket Club.
5mins breaks through the "magic million" barrier...
Just as before, using http://www.countrunner.com/5mins companies can search across 1 million UK corporate contacts using in-depth profile information such as geographical location, business description, employee bandwidth and annual financial turnover.
"Breaking through this barrier has required tremendous efforts on our part but at last we have achieved our goal - our next goal is to have at least one contact at every UK company but with the tools and team we now have in place we should hope to achieve this in a much shorter time frame" - Duncan Gledhill - Managing Director, Emailmovers Limited, http://www.emailmovers.com.
Thursday, June 18, 2009
Schneider Electric Launches Energy University™ to Drive Energy Management Awareness and Education
“Schneider Electric believes there is a significant opportunity for sustainable energy savings that is unaddressed by industry and consumers today. Through Energy University, we expect to enable anyone to better understand and act on these opportunities, so they can do more with less,” said Paul Hamilton, Senior Vice President, Energy and Solution University, Schneider Electric. “Energy University will reduce complexity and raise awareness by providing global users easy access to practical education on all aspects of energy management.”
Energy University courses are product-agnostic and focus on the critical concepts and best practices necessary to achieve a high degree of energy management. Subject matter experts from all areas of the company assist in the development and creation of the courses. As the demand for new technologies and knowledge increases, Energy University will be incorporating additional courses to the programme.
Currently, 11 foundational courses are offered— a sample of topics includes:
• Energy Efficiency Fundamentals
• The Economics of Energy Efficiency
• Going Green with Leadership in Energy and Environmental Design (LEED)
• Trusted Advisor Program Overview
• Alternative Power Generation Technologies
• Data Center Efficiency: Reducing Electrical Power Consumption
• Lighting Basics for Energy Efficient Applications I
Each course can typically be completed in less than one hour and the added ease of an online platform makes learning convenient and accessible from any internet-ready computer. The self-paced learning experience is enhanced by an accompanying quiz for success measurement and preparation for the certification exam. The certification verifies that a user has a comprehensive understanding of energy management and is able to independently handle situations related to energy awareness, problem solving and solutions design.
"Only through education and awareness can companies take advantage of the significant energy savings available to them today," said Andy Chatha, President and CEO of ARC Advisory Group. "By providing users with commercial-free knowledge and expertise of various topics, they will be able to implement sustainable energy-efficient solutions that are good for the environment and good for their bottom line."
Energy University is available on-demand via www.myenergyuniversity.com. For more information about Schneider Electric or its integrated solutions, please visit the Schneider Electric website at www.schneider-electric.com.
Win a team building day away with ‘The Most Inspirational Leader of 2009’ competition
To enter, simply upload your videos onto The Most Inspirational Leader video competition page by July 31st. The winning entry will be announced by the end of August 2009.
Dan Collins, founder of Fresh Tracks team building, will solicit the help of David Molian of Cranfield Business School as well as the CEO of Craegmoor Healthcare,Ted Smith, to judge the videos.
Dan Collins explains: “Leadership is largely about inspiring people, whether it’s a football coach giving the half time pep talk or the office manager recognising the week’s outstanding contributions on a Friday afternoon. We want to see how the best leaders can make people feel fantastic with just a few words. Do they stand on a platform or lean on a desk? Do they recount moving stories or crack hilarious jokes? Do they dress in power suits or plimsolls? What makes them people we’d want to follow?”
For more information please visit http://www.freshtracks.co.uk/inspirational-leader.htm
Wednesday, June 17, 2009
Partnership Delivers Integrated Financial Management and Fixed Asset Management Software to the Public Sector
COA Solutions’ public sector customers will particularly benefit from this new partnership, enabling them to comprehensively manage their fixed assets (property, plant and equipment), from purchase, capitalisation and ongoing management through to depreciation and disposal.
Fergus Gilmore, Sales Director Public Sector and Enterprise from COA Solutions, says, “Our partnership with Real Asset Management adds significant value to our financial management systems. We can now offer market-leading accounting software with a range of integrated fixed asset management solutions depending upon customer requirements, from our own public sector fixed assets accounting module through to the full RAM software portfolio. This includes accounting, asset, estates and equipment maintenance as well as work order labour tracking and job costing functionality.”
Karen Conneely, Group Commercial Manager from Real Asset Management Plc, comments, “Fixed assets represent a significant investment for any organisation and so it is vital that assets are tracked and managed accurately and effectively. With our software integrated into COA Solutions’ FMS, users are provided with a sophisticated integrated solution to fulfil all their accounting and asset management needs, all from a single supplier.”
The RAM fixed asset software complies with International Financial Reporting Standards (IFRS), the Statement of Recommended Practice for Accounting and Reporting (SORP) and component accounting requirements.
Organisations interested in finding out more about COA Solutions’ financial management with integrated fixed asset functionality, should contact marketing@coasolutions.com or call +44 (0)8451 605 555.
Fresh Tracks team building launches ‘The Most Inspirational Leader of 2009’ competition!
To enter, simply upload your videos onto The Most Inspirational Leader video competition page by July 31st. The winning entry will be announced by the end of August 2009.
Dan Collins, founder of Fresh Tracks team building, will solicit the help of David Molian of Cranfield Business School as well as the CEO of Craegmoor Healthcare,Ted Smith, to judge the videos.
Dan Collins explains: “Leadership is largely about inspiring people, whether it’s a football coach giving the half time pep talk or the office manager recognising the week’s outstanding contributions on a Friday afternoon. We want to see how the best leaders can make people feel fantastic with just a few words. Do they stand on a platform or lean on a desk? Do they recount moving stories or crack hilarious jokes? Do they dress in power suits or plimsolls? What makes them people we’d want to follow?”
For more information please visit http://www.freshtracks.co.uk/inspirational-leader.htm
