Monday, 21 May 2012

Through the Door Promotions announce the launch of OPEN Magazine

In order to go THROUGH THE DOOR, you must OPEN the door...

Through the Door Promotions, a luxury lifestyle PR Company based in Shoreditch, London have announced that their company magazine OPEN Magazine will launch on 1st June 2012.

Conceived by Through the Door Promotions CEO Georgia Knight, Account Director Hayley Smith and Web Designer Andy Starzacher, OPEN Magazine has been designed as an extension of the PR Company to provide a platform space for a variety of companies, products and services.

OPEN Magazine will not only focus on the current trends in music, fashion, beauty, travel, food and drink and performing arts but will also provide unique insights into other sectors. It will also offer interviews from established artists and musicians; as well as being a launch pad for unsigned acts.

Hayley Smith, Account Director of Through the Door Promotions and Editor of OPEN Magazine says of the publication:  “Magazines are a great entity to promote products and services and we wanted to provide a platform site for companies and artists who wouldn’t necessary gain copious amounts of press coverage.

"OPEN Magazine will be a place where readers and potential customers can find out everything that is happening within the lifestyle industries including events, celebrity interviews, product reviews and new services. Ultimately, we want OPEN Magazine to be a fun and easy source of information.”

Predominately based online, with a published ‘bible’ becoming available at the end of each year, OPEN Magazine is sent to a large database of clients, valued customers and avid readers. And through already established partnerships with businesses and organisations, our readership will cover artists, designers, and creative industry practitioners, CEO’s, CTO’s, Managing Directors and celebrities.

Georgia Knight, CEO of Through the Door Promotions and OPEN Magazine says of this option; “We decided to create an online publication so we could reach a larger audience both Nationally and Globally. OPEN Magazine is a free magazine and we feel that during this economical climate we have created a platform which will offer many editorial opportunities for a variety of established, small, medium and start up companies.”

For editorial content, Through the Door Promotions have enlisted established writers as well as journalism students from local universities in London where OPEN Magazine promises to offer the students opportunities and experience to compile stories and coverage about music, fashion, beauty, food and drink, travel and a range of other topics as well.

OPEN Magazine will also be available as a Smart Phone Application which will be a free download and the website will have an integrated blog, forum as well as video content.
“We wanted the website and the magazine to reflect the Smart Phone generation, and we felt that developing an application would also extend our readership.” Says Andy Starzacher, Web Developer. “OPEN Magazine is a particularly valuable asset for UK businesses wishing to talk intimately and directly to a new customer database. The United Kingdom is a fast growing society where everyone is attached to their Smart Phones so through offering an application service and Smart Phone friendly website, we are more likely to target a wider audience.”

Readers will be able to discover OPEN Magazine at

(EDITOR: The publishers of That's Business wishes OPEN Magazine all the best for their future.)

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