In order to go THROUGH THE DOOR, you must OPEN the door...
Through the Door Promotions, a luxury lifestyle PR Company based in
Shoreditch, London have announced that their company magazine OPEN
Magazine will launch on 1st June 2012.
Conceived by Through the Door Promotions CEO Georgia Knight, Account
Director Hayley Smith and Web Designer Andy Starzacher, OPEN Magazine
has been designed as an extension of the PR Company to provide a
platform space for a variety of companies, products and services.
OPEN Magazine will not only focus on the current trends in music,
fashion, beauty, travel, food and drink and performing arts but will
also provide unique insights into other sectors. It will also offer
interviews from established artists and musicians; as well as being a
launch pad for unsigned acts.
Hayley Smith, Account Director of Through the Door Promotions and Editor
of OPEN Magazine says of the publication: “Magazines are a great entity
to promote products and services and we wanted to provide a platform
site for companies and artists who wouldn’t necessary gain copious
amounts of press coverage.
will be a place where readers and potential customers can find out
everything that is happening within the lifestyle industries including
events, celebrity interviews, product reviews and new services.
Ultimately, we want OPEN Magazine to be a fun and easy source of
Predominately based online, with a published ‘bible’ becoming available
at the end of each year, OPEN Magazine is sent to a large database of
clients, valued customers and avid readers. And through already
established partnerships with businesses and organisations, our
readership will cover artists, designers, and creative industry
practitioners, CEO’s, CTO’s, Managing Directors and celebrities.
Georgia Knight, CEO of Through the Door Promotions and OPEN Magazine
says of this option; “We decided to create an online publication so we
could reach a larger audience both Nationally and Globally. OPEN
Magazine is a free magazine and we feel that during this economical
climate we have created a platform which will offer many editorial
opportunities for a variety of established, small, medium and start up
For editorial content, Through the Door Promotions have enlisted
established writers as well as journalism students from local
universities in London where OPEN Magazine promises to offer the
students opportunities and experience to compile stories and coverage
about music, fashion, beauty, food and drink, travel and a range of
other topics as well.
OPEN Magazine will also be available as a Smart Phone Application which
will be a free download and the website will have an integrated blog,
forum as well as video content.
“We wanted the website and the magazine to reflect the Smart Phone
generation, and we felt that developing an application would also extend
our readership.” Says Andy Starzacher, Web Developer. “OPEN Magazine is
a particularly valuable asset for UK businesses wishing to talk
intimately and directly to a new customer database. The United Kingdom
is a fast growing society where everyone is attached to their Smart
Phones so through offering an application service and Smart Phone
friendly website, we are more likely to target a wider audience.”
Readers will be able to discover OPEN Magazine at www.openpublication.co.uk
(EDITOR: The publishers of That's Business wishes OPEN Magazine all the best for their future.)