Wednesday, 25 April 2012

Marketo Announces Finalists for 2012 Revenue Performance Management (RPM) Excellence Awards

“Revvies” Recognise Outstanding Achievement, Leadership in Companies Leveraging Innovation to Accelerate Revenue Growth

Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the finalists for its second annual Revenue Performance Excellence Awards. The “Revvies” recognise and celebrate customers and partners that are using Marketo’s marketing automation and sales effectiveness solutions to push outside the boundaries and away from their competition.

Adding six new awards this year, Marketo will honor 11 organisations and individuals that are true thought leaders and innovators in their respective industries.

The finalists for the 2012 Revenue Performance Excellence Awards include:

Most Successful Global RPM Execution
• Aconex, BrightTALK, Citrix
Most Dramatic Business Impact
• Algonquin College, Bizo, Brinker Capital, Christiana Care Health Systems, TheLadders
Most Innovative Revenue Engine
• McGrawHill Higher Education, Rackspace, RedPrairie
Most Dramatic Improvement from Switching to Marketo
• CPP, High Street Partners, Lancope
Most Innovative Integration with Marketo
• American Public University Systems, Podio, Totango
Most Impactful Use of Marketing Metrics
• MobileIron, OraMetrix, TITUS
Social Media Marketing Maven
• ELT, InsideView, VMware
Best Use of Marketo to Impact Your Community
• Algonquin College, Connect for Education
Most Dramatic Career Growth From Using Marketo
• Michele Aymold, Bersin & Associates; Meaghan Fitzgerald, Bullseyehub; Courtney McAra, Egencia
Best Business Growth Through Spark by Marketo
• CentraStage, Post.Bid.Ship
Partner Excellence
• Elixiter, LeadMD, Spear Marketing, The Pedowitz Group

“We are thrilled by the tremendous volume of submissions for our second annual Revvie Awards,” said Paul Albright, Marketo’s chief revenue officer. “The finalists are truly game-changing companies with leaders delivering amazing results across marketing and sales. It’s an honor to help provide the dramatic business impact evidenced by the stories submitted. Congratulations to each of the finalists for their achievements in driving revenue growth.”

Finalists were selected based on the following criteria: Innovation, leadership, success metrics and business impact and winners will be celebrated on May 24th, 2012 at the 2012 Marketo User Summit.

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth.

The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy. Marketo acquired Crowd Factory on April 17, 2012 to deliver the world’s first integrated solution for social marketing automation.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit, or subscribe to Marketo’s award-winning blogs at

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