Sunday, 29 April 2012

Retail Jewellers Set To Benefit From New Initiative That Could Cut The Cost Of Having Bespoke Jewellery Made By 20% Or More


A company renowned for producing replacement jewellery for the insurance sector is now making its services available to retail jewellers in a move that could cut the cost of having bespoke jewellery made by 20% or more.

Albion Fine Jewellery is an Anglo Indian partnership that has been making high quality gold, platinum and diamond replacement jewellery by hand for UK insurers for the last three years.

Now the company is making its master goldsmiths available to third parties in an initiative that will allow retail jewellers to benefit from the substantial cost savings and increased profit opportunities that production in India can bring.

"By manufacturing in India, we can produce superb, handmade jewellery for the price retailers would normally expect to pay for cast pieces" says Antony Hayes, business development director at Albion, which is a sister company of the internationally renowned Art Loss Register.

"The service is aimed at jewellers who want something that is a little bit different and who want to make more profit from the items they sell.

"Our goldsmiths can also take old, outdated stock and turn it into jewellery that's more appealing and saleable," he says.

"All jewellers have to do is tell us what they want and we will make it for them by hand - it's as simple as that. It's a bit like having your own team of goldsmiths, workshops and designers, but without the overheads."

All the goldsmiths, finishers and polishers employed by jewellery manufacturer Albion in India are master craftsmen who use traditional skills handed down from one generation to the next. Almost everything is carried out by hand, from choosing the raw materials to the final polish.

As part of its jewellery manufacturing service, Albion is also making its in-house CAD and Matrix design team available to retail jewellers. Although virtually all Albion jewellery is handmade, the company can also offer very fine casting, using the lost wax method, if jewellers require more than one item and uniformity is critical.

To find out more, visit www.albionjewellery.com

1 comment:

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