Billboard Advertising Made Affordable: Loud! OOH Launches with Transparent Pricing

New agency Loud! OOH is challenging outdoor advertising norms by publishing transparent billboard prices, helping SMEs discover that outdoor advertising is more affordable than they might think.

For many small businesses, billboard advertising has always seemed like something reserved for big brands with equally big marketing budgets. 

A new independent agency is aiming to change that perception by doing something refreshingly simple, publishing its prices for everyone to see.

Leeds and London-based Loud! OOH has launched with a bold campaign in the heart of Leeds that demonstrates just how affordable outdoor advertising can be. 

Two adjacent 48-sheet billboards on York Street tell the whole story. One states that another agency quoted £650 for the site, while the second reveals Loud! OOH is offering exactly the same billboard for £325.

There are no hidden conditions, no small print and no promotional gimmicks. The campaign is designed to prove that outdoor advertising can be accessible to businesses of every size.

Founder Jamie Roberts, who has spent two decades working in the advertising industry, told That's Business that the traditional process of obtaining billboard prices often discourages potential customers before they even receive a quote.

Business owners typically have to complete enquiry forms, wait for follow-up calls, discuss their requirements and then wait days or even weeks before learning the actual cost. According to Roberts, many lose interest long before they receive a figure.

Loud! OOH has taken a different approach by publishing transparent pricing for billboards, digital outdoor screens, bus advertising, London Underground campaigns and other formats directly on its website. This allows businesses to research costs, compare options and make informed decisions without lengthy sales conversations.

The Leeds campaign was deliberately placed on York Street, where commuters waiting at a nearby bus stop have plenty of time to read both billboards and appreciate the message. Rather than flashing past motorists in seconds, the campaign invites people to compare the prices and question long-held assumptions about outdoor advertising.

The timing also reflects the continued strength of the sector. UK out-of-home advertising generated £1.44 billion in revenue during 2025, while industry body Outsmart reports that the medium delivers an average return of £1.80 for every £1 invested and achieves advertising recall of 79% within a month.

For SMEs looking to raise their profile, these figures suggest outdoor advertising remains a powerful marketing tool. Loud! OOH's launch serves as a reminder that, with greater pricing transparency, billboard advertising could become a realistic option for many businesses that previously believed it was beyond their reach.

As competition for customer attention grows, making advertising simpler, clearer and more affordable may prove to be just as eye-catching as the billboards themselves.

Website: loudooh.co.uk

Pricing: loudooh.co.uk/pricing

Could Your Local Business Become a National Franchise Success Story? A Guide for Growing SMEs

Discover how local businesses with a strong USP can expand nationwide through franchising. Learn what makes a business franchise-ready and how to attract potential investors.

Every successful national brand started somewhere. Whether it was a single coffee shop, a family-run bakery, a specialist cleaning company or an innovative home improvement service, many of today's best-known businesses began as one local enterprise with a great idea.

If your business has developed a unique selling proposition (USP) that customers genuinely value, franchising could be the next exciting step in your growth journey.

What makes a business suitable for franchising?

Not every business is ready to become a franchise, but many owners underestimate just how transferable their model can be.

A strong franchise opportunity usually has several things in common:

A proven business model with consistent profits.

A recognisable brand.

Products or services that customers actively seek out.

Systems that can be taught to someone else.

Strong operational procedures.

Ongoing demand in multiple locations.

If someone else can successfully replicate what you do by following your systems, you're already thinking like a franchisor.

Your USP is your biggest asset

The strongest franchises don't try to be everything to everyone.

Instead, they excel at doing one thing exceptionally well.

Perhaps you offer an innovative food concept, a specialist repair service, eco-friendly cleaning, unique retail products or an outstanding customer experience that competitors struggle to match.

Your USP becomes the reason franchisees invest. They're buying into a proven concept that already stands out from the crowd.

Grow without owning every location

Opening branches yourself requires significant investment, management time and financial risk.

Franchising allows ambitious entrepreneurs to invest their own capital to open new locations under your brand.

In return, franchisees usually pay:

An initial franchise fee.

Ongoing royalty payments.

Contributions towards national marketing.

This creates opportunities to expand much more quickly than relying solely on your own finances.

Protect your reputation

Growth should never come at the expense of quality.

Successful franchisors invest heavily in training, operations manuals, brand standards and ongoing support.

From customer service and marketing to stock management and health and safety, every aspect of the business should be clearly documented so customers enjoy the same experience wherever they visit.

Consistency is what builds trust in a growing brand.

Think nationally from day one

Even if you currently operate from a single town or city, ask yourself:

Could this business work in Manchester? Birmingham? Cardiff? Edinburgh? Belfast?

If the answer is yes, your market could be much larger than your local area.

With today's digital marketing, cloud-based systems and online training platforms, supporting franchisees across the UK has never been more practical.

Get professional advice first

Franchising is a significant legal and commercial undertaking, so it's worth speaking to experienced franchise consultants, solicitors and accountants before launching.

They can help you develop franchise agreements, operations manuals, financial models and recruitment processes that protect both your business and your future franchisees.

Could your business be next?

Britain has an impressive history of successful franchise brands, many of which started life as small independent businesses with a big idea and the determination to grow.

If your business has a distinctive USP, loyal customers and a model that others can successfully replicate, franchising could provide the route to national recognition while helping other entrepreneurs build successful businesses of their own.

Sometimes the biggest opportunity isn't opening your next branch yourself, it's giving someone else the chance to succeed using the business model you've already perfected.

You should consider becoming a member of the British Franchise Association. For nearly 50 years the BFA have been representing the specialist needs of franchise operators in Britain.

https://www.thebfa.org

AI Is Now Influencing Buying Decisions More Than Ever, New Research Reveals

Artificial intelligence is no longer simply helping consumers and businesses research products and services, it's increasingly shaping the decisions they make.

New research from AI visibility consultancy LLM Listed suggests AI-powered platforms such as ChatGPT, Google AI Overviews, Claude, Microsoft Copilot and Gemini are becoming trusted advisers throughout the buying journey, with an overwhelming 85% of buyers saying they have changed their mind because of an AI recommendation.

The findings come from the company's AI Buyer Journey Report 2026, based on responses from 770 buyers across the United States and the United Kingdom.

Perhaps even more striking is the level of trust respondents now place in AI-generated information. The study found that 97% trust information provided by AI platforms, while 94% said they would stop considering a company altogether if AI presented negative information about it.

For businesses, that represents a significant shift in how customers discover, evaluate and ultimately choose suppliers.

Business buyers appear to be embracing AI particularly quickly. According to the report, 91% of B2B buyers now use AI during the purchasing process, while 90% research potential vendors using AI before ever making direct contact.

Consumer behaviour is also changing rapidly. Around 84% of consumers now use AI somewhere during their buying journey, with 59% turning to AI as their very first stop when looking for product recommendations.

The research also suggests businesses may be underestimating AI's influence because many buyers never click directly through from AI platforms to company websites. Instead, they often search Google for a company name, type the website address directly into their browser or even ask AI tools for telephone numbers and contact details before making contact.

Among consumer users, Google AI Overviews (39%) and ChatGPT (35%) emerged as the two most popular AI platforms for product research. Business buyers showed more varied preferences, using Google AI Overviews (27%), ChatGPT (23%), Claude (15%) and Microsoft Copilot (11%) in significant numbers.

Ben Harper, Founder of LLM Listed, believes the findings demonstrate a major change in customer behaviour.

He said told That's Business: "The findings suggest that AI is no longer simply a research tool. It is increasingly becoming a decision-making tool."

He added that organisations can no longer afford to ignore how they appear across AI platforms, particularly when buyers are placing so much trust in the information they receive.

As AI becomes increasingly embedded in everyday purchasing decisions, businesses may need to pay as much attention to how they are represented by AI systems as they do to their websites, search engine rankings and online reviews. In an increasingly AI-driven marketplace, visibility across these platforms could become just as important as visibility on traditional search engines.

https://llmlisted.com/

GAP Group North East expands with new Yorkshire facility to boost electrical recycling services across the UK

GAP Group North East is expanding its nationwide electrical recycling and resource recovery network with the opening of a new operational facility in Yorkshire, strengthening its ability to deliver faster, more efficient services to businesses, local authorities and compliance partners across much of the UK.

The fully accredited electrical recycling specialist already operates established processing centres in Gateshead and Perthshire, providing extensive coverage across North East England and Scotland. The addition of a Yorkshire hub represents the next stage of the company's growth strategy, creating a central location that will significantly improve services for customers throughout Yorkshire, the Midlands and the South of England and Wales.

By reducing collection distances and improving logistics, the new facility is expected to deliver quicker response times, greater operational flexibility and enhanced processing capacity for organisations handling Waste Electrical and Electronic Equipment (WEEE).

Nigel Tomlinson, Commercial Director at GAP Group North East, said the expansion reflects the company's commitment to supporting customers wherever they are based.

He told That's Business: "As demand grows, our mission is to make sure every customer, wherever they are in the UK, receives the same level of service, speed and compliance support. The Yorkshire site is about us providing what our customers need."

The new facility is set to offer a number of practical advantages for customers, including more efficient transport routes that reduce travel mileage and improve collection turnaround times. Shorter lead times from collection requests to processing will also help businesses meet tighter project deadlines, while increased capacity will enable GAP Group to respond more effectively to urgent, high-volume or complex recycling requirements.

The expansion comes at a time when regulatory expectations surrounding WEEE compliance continue to increase. Businesses, public sector organisations and compliance schemes are under growing pressure to ensure electrical waste is managed responsibly, creating greater demand for accredited recycling partners with the capacity to handle larger volumes across multiple waste streams.

GAP Group says the Yorkshire site will allow it to maintain the high standards of reliability and responsiveness that customers have come to expect while supporting continued growth in demand.

The enhanced network is expected to benefit a wide range of organisations, from facilities management companies coordinating nationwide collections and retailers undertaking store refurbishments, to construction firms clearing project sites, education trusts replacing IT equipment and brokers managing compliance obligations on behalf of clients.

With three strategically located processing facilities, GAP Group North East is positioning itself to provide faster, more accessible and more resilient electrical recycling services to organisations across the UK.

https://gapgroupuk.com

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Manufacturers Turn to Digital Permit Systems as Workplace Safety Inspections Increase

Manufacturers are increasingly replacing traditional paper-based permit-to-work systems with digital alternatives as workplace safety inspections place greater emphasis on real-time contractor management and operational control.

According to Cork-based EHA Soft Solutions, enquiries for its mai™ electronic work permit system have risen significantly as businesses prepare for more rigorous inspections focusing on permit-to-work procedures and contractor compliance.

The shift reflects changing expectations from workplace regulators. Rather than simply checking whether paperwork exists, inspectors are increasingly looking for evidence that organisations can demonstrate exactly who is carrying out high-risk work, what authorisations are in place and whether appropriate safety controls are being followed at that moment.

Dr Dan Gallagher, Founder and Managing Director of EHA Soft Solutions, believes the days of relying solely on paper permits are rapidly coming to an end.

He explained to That's Business that inspectors now expect organisations to be able to instantly identify every active permit on site, who authorised it, who is working under it and the safeguards that are currently in place. If this information cannot be produced quickly, businesses may struggle to demonstrate effective operational control.

The company's digital permit platform is designed to reduce the risks associated with manual processes by ensuring mandatory information is completed before a permit can be issued. Approval workflows can also be tailored so that permits are automatically routed to the appropriate managers for authorisation.

Where contractors are involved, the system checks that workers have completed site inductions, hold valid certifications, possess current insurance documentation and meet competency requirements before work begins. Approved risk assessments and method statements are also linked directly to each permit, creating a clear audit trail.

Managers benefit from live dashboards showing every active permit across a site, allowing engineering, health and safety teams, security staff and senior management to monitor ongoing work in real time. Every amendment is date and time stamped, creating a detailed record that can be reviewed during inspections or incident investigations.

Mobile technology also enables permit issuers to complete inspections directly at the work location, including capturing photographs, while the system requires formal sign-off once work has been completed — a step that is often overlooked with paper-based processes.

EHA Soft Solutions says growing interest in digital permits highlights a wider trend across manufacturing. Rather than viewing permit-to-work systems in isolation, many organisations are adopting integrated contractor management platforms that combine access control, online inductions, competency checks, document management and permit approvals into a single digital ecosystem.

As regulatory expectations continue to evolve, manufacturers are increasingly recognising that real-time visibility, accurate records and demonstrable compliance are becoming essential parts of modern workplace safety management.

ehasoft.com

International Day of Cooperatives: Celebrating Businesses Built on Shared Success

Discover why International Day of Cooperatives highlights the importance of member-owned businesses and how co-operatives continue to strengthen communities and economies.

Every year, the International Day of Cooperatives shines a spotlight on a business model that has been quietly transforming communities, supporting local economies and creating sustainable businesses for generations.

Celebrated on the first Saturday of July, the day recognises the contribution that co-operatives make across the world. From agriculture and retail to finance, housing, healthcare and renewable energy, co-operatives demonstrate that commercial success and social responsibility can go hand in hand.

Unlike conventional businesses that primarily exist to maximise returns for shareholders, co-operatives are owned and democratically controlled by their members. Those members may be customers, employees, producers or local residents, all sharing a common interest in the organisation's success.

This unique structure encourages long-term thinking. Decisions are often made with the wider community in mind, balancing profitability with fairness, sustainability and resilience.

The UK has a proud co-operative tradition. Millions of people are members of co-operatives, whether they realise it or not, through retail societies, credit unions, farming groups or employee-owned businesses. Many communities also rely on co-operative enterprises to preserve vital local services that might otherwise disappear.

For entrepreneurs and business leaders, the co-operative model offers an alternative way to build an organisation. Employee-owned businesses, for example, can improve staff engagement, increase loyalty and create a stronger sense of shared purpose.

Producer co-operatives allow smaller businesses to pool resources, improve purchasing power and compete more effectively in increasingly challenging markets.

As businesses continue to face economic uncertainty, changing consumer expectations and growing pressure to operate sustainably, many are looking again at collaborative models that distribute both opportunity and responsibility more evenly.

Consumers, too, are increasingly interested in supporting organisations whose values align with their own. Transparency, ethical trading and community investment are becoming important factors in purchasing decisions, making the co-operative approach more relevant than ever.

International Day of Cooperatives is an opportunity not only to celebrate existing success stories but also to encourage discussion about how businesses can become more resilient, inclusive and community-focused.

Whether it's a local food co-operative, an employee-owned consultancy, a community energy scheme or a national retail organisation, co-operatives continue to prove that businesses can succeed while delivering lasting benefits for their members and society as a whole.

As the global economy evolves, the principles of co-operation, shared ownership and mutual support remain powerful tools for building stronger businesses and stronger communities.

https://www.uk.coop

Micro-, Small and Medium-Sized Enterprises Day: Celebrating Britain's SMEs

Micro-, Small and Medium-Sized Enterprises Day: Celebrating the Businesses That Keep Britain Moving.

Discover why Micro-, Small and Medium-Sized Enterprises Day celebrates the entrepreneurs and small businesses driving innovation, jobs and economic growth across the UK.

Every year on 27 June, the world marks Micro-, Small and Medium-Sized Enterprises (MSME) Day – an opportunity to recognise the millions of businesses that form the backbone of local, national and global economies.

While the headlines are often dominated by multinational corporations, it is the UK's small businesses that quietly keep communities thriving. From family-run shops and independent cafés to innovative technology start-ups, skilled tradespeople and specialist manufacturers, micro, small and medium-sized enterprises make an enormous contribution to employment, innovation and economic growth.

In the UK alone, small businesses account for the overwhelming majority of all private sector firms. Many are run by passionate entrepreneurs who have turned an idea into a successful enterprise through determination, hard work and a willingness to take risks.

These businesses create jobs, develop new products and services, support local supply chains and often provide a more personal level of customer service than larger organisations can offer. They are also quick to adapt to changing consumer habits, embracing new technology, flexible working and online trading opportunities.

However, running a small business is rarely easy.

Many owners continue to face rising operating costs, increased energy prices, recruitment challenges, changing regulations and ongoing economic uncertainty. Access to finance, cybersecurity, digital transformation and artificial intelligence are also becoming increasingly important issues for businesses of every size.

Yet despite these challenges, Britain's entrepreneurs continue to demonstrate remarkable resilience. Across every sector, business owners are finding creative ways to grow, improve efficiency and reach new customers both at home and overseas.

Micro-, Small and Medium-Sized Enterprises Day is therefore more than just a date on the calendar. It is a reminder of the vital role these businesses play in building prosperous communities and driving future economic success.

At That's Business, we're proud to shine a spotlight on organisations of every size. Whether it's reporting on exciting new product launches, innovative technologies, leadership appointments, sustainability initiatives or inspiring entrepreneurial success stories, we're committed to celebrating the people behind Britain's business community.

So today, if you know someone who runs a small business, take a moment to support them. Buy from them, recommend them, leave a positive review or simply share their story. Small actions can make a big difference.

Here's to the entrepreneurs, innovators and independent businesses that help keep Britain's economy moving forward—today on MSME Day and every day of the year.

New BOHS President to Champion Worker Health Protection and Professional Standards

The British Occupational Hygiene Society (BOHS), the Chartered Society for Worker Health Protection, has announced the appointment of Sarah Leeson as its new President for 2026–2027, ushering in a new era of leadership as the organisation embarks on its ambitious five-year strategy.

Confirmed at the Society's Annual General Meeting, Sarah succeeds Adrian Parris and brings over 30 years of occupational hygiene experience to the role. 

Her appointment comes at a time when protecting employee health is becoming an increasingly important priority for businesses across every sector.

A Chartered Occupational Hygienist and Chartered Fellow of the Faculty of Occupational Hygiene, Sarah has spent much of her career in the petrochemical industry, holding a range of senior positions including Industrial Hygiene Manager for Europe, Africa and the Middle East. 

In these roles, she led occupational hygiene programmes across multiple countries, helping organisations manage workplace health risks and improve employee wellbeing.

Sarah has also been a familiar figure within BOHS, serving as Registrar of the Faculty of Occupational Hygiene since 2019 after six years on the Faculty Committee. During this time, she has helped strengthen professional standards across the industry while representing the Faculty on the BOHS Board of Trustees.

Speaking after her appointment, Sarah described becoming President as "a tremendous honour" and highlighted the growing importance of protecting workers from occupational health risks.

She told That's Business that she is committed to supporting the Society's new 2026–2030 strategy, raising the profile of occupational hygiene, encouraging professional development and helping more practitioners achieve Chartered status. She also hopes to strengthen BOHS's international influence through initiatives that improve worker health around the world.

Joining Sarah in the leadership team is Jason Hodgkiss, who has been elected President-Elect. A BOHS member since the early 1990s, Jason has played an active role within the Society for many years and has recently worked as the occupational hygienist on one of the UK's largest construction projects, promoting greater awareness of workplace health hazards.

Jason said occupational hygiene has a vital role in preventing work-related illness and believes there remains significant scope to ensure employee health receives the same attention as workplace safety across all industries.

Professor Kevin Bampton, Chief Executive of BOHS, welcomed both appointments, praising Sarah and Jason for their expertise, leadership and commitment to improving worker health.

For businesses, the appointments underline the increasing importance of workplace health management. As organisations face evolving health risks, changing regulations and growing expectations around employee wellbeing, strong occupational hygiene leadership will play a crucial role in creating healthier, safer and more productive workplaces.

https://www.bohs.org/

New Book Shows Businesses How to Navigate Technological Disruption

Discover how The Z-Curve by Alberto Torres helps business leaders understand AI, quantum computing and technological disruption to build long-term success.

New Book Explains How Businesses Can Stay Ahead of Technological Disruption

The pace of technological change is accelerating at an unprecedented rate, leaving many organisations struggling to keep up. 

From artificial intelligence and automation to quantum computing and genetic engineering, businesses are facing a rapidly evolving landscape that demands constant adaptation.

A new book, The Z-Curve: Navigating Your Business Through Technological Disruption, by business strategist Alberto Torres, aims to give leaders a practical framework for understanding how technological disruption unfolds and how organisations can position themselves for long-term success.

Today's businesses are operating in an environment where technological innovation is closely intertwined with global politics, competition for critical supply chains, and the race to control valuable data. As nations invest heavily in emerging technologies, companies are being forced to rethink how they compete, innovate and future-proof their operations.

The book introduces the concept of the "Z-Curve", a model designed to help organisations recognise the warning signs of disruption before it is too late. Rather than simply reacting to change, the framework encourages leaders to anticipate technological shifts and develop strategies that build resilience and sustainable growth.

History offers plenty of examples of companies that successfully embraced change, alongside those that failed to adapt. Technology giants including Apple, Amazon, Google and NVIDIA have transformed industries and achieved remarkable growth, while once-dominant household names such as Xerox, Nokia, AOL and Blockbuster have seen their influence fade as markets evolved.

According to Torres, the next wave of disruption is already underway. Advances in generative and agentic AI, quantum computing and biotechnology are expected to reshape industries even more dramatically over the coming decade.

Drawing on a series of real-world business case studies, The Z-Curve examines both successful transformations and costly failures, providing practical lessons for executives, managers and entrepreneurs seeking to navigate uncertainty with greater confidence.

Torres, a former senior executive and Partner at McKinsey & Company, is currently a member of Adobe's International Advisory Board and an Adjunct Professor at IE Business School. He believes technological disruption is no longer an occasional challenge but an ongoing reality for every organisation.

He said: "Technological disruption is no longer a distant threat; it is a constant reality for every organisation. Understanding how it works is the first step towards managing it successfully. The Z-Curve gives leaders a way to see disruption more clearly and act with confidence."

As technology continues to redefine the business world, books such as The Z-Curve provide valuable insights for leaders looking to remain competitive in an increasingly unpredictable future.

The Z-Curve: Navigating Your Business Through Technological Disruption is published by LID Publishing on 25 June 2026. Available in hardback (ISBN: 9781917391672), priced at £19.99.

For more about LID Publishing, please visit www.lidpublishing.com

You can buy the book at a discounted price here:- https://amzn.to/4xQOATn

AI is Helping Consumers Discover New Brands – But Trust Still Has to Be Earned

Artificial intelligence is rapidly changing the way consumers discover new products and businesses, but fresh UK research suggests that while AI may be opening doors for lesser-known brands, it is far from replacing traditional research and customer trust.

A new survey of 2,564 UK consumers, commissioned by technology PR agency CloudNine PR, found that over half (52%) of people who use AI chat tools like ChatGPT say the technology helps them discover brands they would never have found otherwise.

With AI assistants increasingly becoming part of everyday shopping and research habits, businesses have a valuable opportunity to reach potential customers outside traditional search engines. Among those surveyed, 48% said they would consider buying from a previously unknown brand if it was recommended by an AI assistant.

However, the findings also show that consumers are still cautious. Just 4% said they would purchase from an unfamiliar brand immediately based solely on an AI recommendation.

Instead, most people continue to carry out their own research before making a buying decision. Nearly half (46%) said they would search for the company using Google or another search engine, while 43% would read independent online reviews. 

Around one-third would visit the company's own website, and more than a quarter would check whether the product was available on Amazon. Others said they would look for coverage in online publications or search social media to gauge public opinion.

The research highlights an important message for businesses: AI visibility alone is not enough.

Consumers also want greater transparency from AI platforms. Six in ten AI users said they would place more trust in recommendations if they could see information drawn from multiple independent sources, including news articles, reviews and influencer content.

CloudNine PR founder Uday Radia believes businesses should see AI as the beginning of the customer journey rather than the end.

He said AI is becoming an important product discovery channel that can introduce consumers to brands they may never have encountered before. However, he warned that businesses still need strong search visibility, positive reviews and credible media coverage if they want those discoveries to convert into sales.

The research also explored attitudes towards advertising within AI-generated responses. More than half of AI users said they would trust recommendations less if advertisements appeared alongside AI answers, while almost two-thirds said they would consider switching to another AI platform if advertising became commonplace.

As AI continues to reshape digital marketing, businesses that combine strong online reputations with high-quality content and genuine customer trust are likely to be best placed to benefit from this evolving landscape.

https://www.cloudninepr.com/chatgpt-ai-brand-discovery-trust/

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Businesses Exposed to Operational Risk as Succession Planning Gaps Persist

Many UK businesses could be leaving themselves vulnerable to disruption by failing to put effective succession plans in place for key leadership roles, according to new research from Newman Stewart.

The executive search firm's latest findings reveal a significant gap between recognising the importance of succession planning and actually implementing it. 

While 39% of organisations say succession planning is embedded within their business strategy and regularly reviewed, the majority, 61%, have yet to establish a comprehensive approach.

Perhaps most concerning is 22% of businesses surveyed admitted succession planning isn't part of their strategy at all.

The findings come at a time when organisations across multiple sectors are facing increasing challenges in recruiting and retaining experienced leaders. 

As senior roles become more specialised and the competition for talent intensifies, businesses without a clear leadership pipeline could find themselves exposed to serious operational risks.

A sudden departure, retirement or career move involving a key executive can create significant disruption. 

Leadership vacancies often lead to delays in decision-making, loss of institutional knowledge and uncertainty among employees, customers and stakeholders. For project-driven industries and highly specialised sectors, these disruptions can have a direct impact on growth, profitability and business continuity.

According to Newman Stewart, the problem is being compounded by ongoing skills shortages and a shrinking pool of experienced senior candidates. Without a structured succession strategy, businesses are often forced into reactive recruitment processes that can be costly, time-consuming and less effective.

John Tilbrook, Managing Director of Newman Stewart, believes many organisations understand the need for succession planning but are failing to make it an active part of their long-term strategy.

He explains while awareness of leadership planning has increased, far fewer companies have embedded succession planning into their day-to-day workforce strategy. As a result, many organisations remain unprepared when leadership changes occur.

Tilbrook argues that succession planning should not be treated as an occasional exercise but as a core component of strategic workforce planning. Identifying, developing and retaining future leaders before vacancies arise can help businesses maintain stability, protect valuable expertise and support sustainable growth.

The research serves as a timely reminder that succession planning is about more than preparing for retirement. In an increasingly competitive and unpredictable business environment, having a clear leadership pipeline may prove to be one of the most important safeguards against operational disruption.

For businesses looking to strengthen resilience and support long-term growth, succession planning is no longer a luxury – it is becoming a necessity.

http://www.newmanstewart.co.uk

Axians UK Launches Enterprise Architecture as a Service to Help Businesses Turn Strategy Into Action

Axians UK has unveiled a new Enterprise Architecture as a Service (EAaaS) offering designed to help organisations bridge the gap between boardroom ambitions and technical delivery.

The new service aims to tackle a challenge faced by many businesses: ensuring that technology investments and digital transformation projects remain aligned with wider business objectives. Too often, senior leaders focus on strategic outcomes while technical teams develop complex solutions that can become disconnected from the organisation's long-term goals.

Axians UK believes its new EAaaS model provides the missing link.

By introducing a dedicated architecture layer, businesses can create a consistent framework that translates high-level business strategies into practical, scalable and manageable technology solutions. The service offers access to experienced enterprise architects without the cost and commitment of hiring a full-time specialist.

Enterprise architecture has traditionally been viewed as a resource reserved for larger organisations due to the expense and scarcity of highly skilled professionals. Axians UK’s service-based approach changes that by giving businesses flexible access to expertise when they need it.

Ian Parker, Enterprise Architect at Axians UK, explained that a lack of architectural oversight can create significant operational challenges over time.

“Without a professional architect, every technical solution looks different. It’s like building a street where every house uses different foundations and materials; eventually, it becomes impossible to manage or maintain,” he said.

The service is also designed to support modern business priorities, including cybersecurity and sustainability. Rather than treating security as an afterthought, Axians UK has built the offering around a Secure by Design philosophy, embedding protection into the foundations of technology infrastructure from the outset.

Dan Barton, Head of Consultancy at Axians UK, said the service provides organisations with a clearer route through an increasingly complex digital landscape.

“With this service we are providing a clear path forward for businesses operating in a complicated digital landscape,” he said. “By ensuring the correct architectural approach right from the start, we enable businesses to move forward with confidence.”

Axians UK says one of the key benefits of EAaaS is the reduction of technical debt. By removing duplicated tools, simplifying technology environments and improving governance, organisations can lower operational costs while maintaining performance and flexibility.

As businesses continue to balance cloud-first strategies, AI adoption and growing cybersecurity demands, Axians UK believes Enterprise Architecture as a Service can provide the structure needed to support sustainable growth and long-term digital success.

www.axians.com

www.axians.co.uk

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European AI Lab Unveils VOLTAIC as Challenge to Frontier AI Economics

A European artificial intelligence research lab has unveiled a new AI inference engine that could dramatically change how businesses think about artificial intelligence, energy consumption and data sovereignty.

Today, Verkko Robotics introduced VOLTAIC, a spiking neural inference engine designed to learn continuously, retain knowledge over time and operate at a fraction of the cost and energy consumption associated with today's leading large language and multimodal AI models.

The announcement comes as organisations across Europe increasingly question the sustainability, costs and data privacy implications of relying on large AI systems hosted by major US technology companies.

Unlike conventional transformer-based models that require vast computational resources, VOLTAIC uses sparse neural networks, meaning most neurons remain inactive at any given moment. This significantly reduces power consumption while enabling the system to operate efficiently on private infrastructure.

According to Verkko Robotics, VOLTAIC has delivered impressive results during continual learning benchmarks. The system achieved a catastrophic forgetting rate of approximately 1.2% on Core50 testing and reached 77% accuracy on Split ImageNet-1K, outperforming previous benchmark records by 14 percentage points.

One of the most significant claims surrounding the technology is its potential cost advantage. Internal testing suggests VOLTAIC could process queries at around one-fiftieth of the cost of comparable interactions with leading large language models, potentially offering substantial savings for organisations deploying AI at scale.

The technology was developed by Giancarlo Cobino, whose research focuses on neuroscience-inspired computing and enterprise AI applications.

Cobino explained that the architecture moves away from dense computational approaches in favour of adaptive, brain-inspired mechanisms that allow AI systems to learn continuously while retaining previously acquired knowledge.

This ability to avoid "catastrophic forgetting" addresses one of the long-standing challenges in artificial intelligence. Rather than requiring repeated retraining, VOLTAIC is designed to build upon existing knowledge in real time, allowing information to accumulate instead of being lost.

The launch also aligns with growing concerns around European technological independence. Earlier this month, European Commission outlined plans to strengthen technological sovereignty across the continent, highlighting the importance of reducing reliance on external technology providers for critical infrastructure and services.

Built on Verkko's proprietary Hierarchical Synaptic Consolidation architecture, VOLTAIC is being developed for both consumers and large organisations operating complex technology environments. Sectors such as finance, legal services and aerospace could particularly benefit from systems capable of retaining institutional knowledge while keeping sensitive data within their own infrastructure.

With a planned release scheduled for Q4 2026, VOLTAIC represents an intriguing alternative to the industry's ongoing race towards ever-larger AI models. If its early performance claims prove accurate, it could help reshape the economics of artificial intelligence while supporting Europe's ambitions for greater technological self-reliance.

https://verkkorobotics.com/

"60 Seconds? Too Long!" say many potential customers

Businesses Have Less Than a Minute to Answer Calls Before Customers Move On, Research Finds

New research suggests businesses may have less time than ever to make a good first impression, with many customers unwilling to wait even a minute for their call to be answered.

A nationally representative survey conducted by YouGov and commissioned by telephone answering specialist Answer4u has revealed the hidden cost of missed business calls, highlighting how quickly potential customers are prepared to take their business elsewhere.

The study, which surveyed 2,046 UK adults, found that 37% of consumers would abandon a call within 60 seconds and contact a competitor instead. Even more strikingly, 18% said they would give up in less than 30 seconds.

For businesses that rely on inbound enquiries, whether for sales, bookings or customer support, those figures represent a significant challenge.

The findings also challenge the long-held belief that customers will simply leave a message and wait for a callback. Only 6% of respondents said they would leave a voicemail rather than continue waiting for their call to be answered. Instead, nearly a quarter (24%) said they would switch to another contact method altogether.

The research highlights changing customer expectations in an increasingly fast-paced digital world. Consumers expect quick responses and immediate confirmation that their enquiry has been received, regardless of whether they are contacting a large organisation or a small local business.

According to Stuart Wilson, Director of Operations at Answer4u, the customer experience begins long before a conversation takes place.

He explained to That's Business that even the best products, services and customer support teams cannot help if a potential customer never manages to speak to someone in the first place. The research suggests businesses have a very small window in which to make a positive first impression.

The survey also uncovered some interesting demographic trends. Women were more likely than men to seek alternative ways of contacting a business rather than continue waiting on the phone, while consumers aged between 25 and 44 showed the lowest tolerance for call waiting times.

For small businesses, sole traders and professional service firms, the findings may be particularly relevant. Many business owners juggle customer enquiries alongside meetings, client work and day-to-day operations, making it difficult to answer every call immediately.

However, the research serves as a reminder that unanswered calls are more than a customer service issue. They can have a direct impact on lead generation, sales and customer retention.

In a competitive marketplace, every missed call could represent an opportunity that never returns.

https://www.answer-4u.com

Renapur Refreshes Its Brand While Staying True to Three Decades of Customer Relationships

After over three decades of travelling across the United Kingdom and Ireland, meeting customers face-to-face and demonstrating its products at shows and exhibitions, British care products company Renapur has unveiled a refreshed brand identity inspired by its rich heritage.

The rebrand marks an important milestone for the company, which first launched in 1994 and has grown from offering a single leather care product into a trusted range of leather, suede, fabric and wood care solutions used by customers around the world.

While the business has evolved significantly over the past three decades, Renapur says one thing has never changed, the value of personal customer relationships.

Long before social media marketing, influencer campaigns and online advertising became commonplace, Renapur built its reputation by attending county shows, agricultural events, equestrian competitions, motorcycle exhibitions and trade shows. For many loyal customers, their first experience of the brand came through a live product demonstration rather than a website visit. (My wife and I have bought Renapaur leather cleaner at a number of trade shows.)

Those face-to-face interactions helped establish Renapur as a familiar and trusted name across the UK, creating a loyal customer base that has remained with the company for generations.

As the business approached its latest milestone, the team began reflecting on the company's journey by revisiting old brochures, photographs, advertisements and exhibition materials from throughout the years.

One recurring feature stood out: the distinctive Renapur green.

Although the company's products have become well known for their recognisable white packaging, the heritage green colour featured heavily throughout Renapur's early branding, show stands and promotional materials. Bringing that colour back into the spotlight became a key inspiration behind the refresh.

The result is a cleaner, more consistent visual identity that combines modern branding with the company's long-established roots.

Robin Aspinall, Managing Director of Renapur, said the refresh was designed to celebrate the company's history while preparing it for the future.

"For more than thirty years, shows and events have been at the heart of Renapur," he said.

"We've travelled the length and breadth of the country, speaking directly with customers, demonstrating products and learning from the people who use them.

"As we approached this milestone, it felt like the perfect opportunity to refresh the brand. We wanted a look that celebrated where we came from while helping prepare us for the future."

Importantly for customers, while the branding may have changed, the products themselves remain exactly the same. Renapur says consumers can continue to rely on the trusted formulations that have helped protect and restore leather, suede, fabric and wood for decades.

Pressat and PA Media Extend 14-Year Partnership to Strengthen News Distribution

Pressat and PA Media have extended their 14-year partnership, giving businesses enhanced access to trusted UK media distribution channels and greater press release reach.

Businesses looking to maximise the impact of their media coverage have received some positive news, as Manchester-based press release distribution platform Pressat has announced the extension of its long-standing partnership with PA Media Group.

The renewed agreement builds on a successful relationship that has spanned 14 years and will continue to give Pressat customers enhanced access to one of the most trusted and influential news distribution networks in the UK and Ireland.

For organisations seeking to raise their profile, secure media coverage, or share important announcements, the partnership provides expanded distribution opportunities through the PA Media Newswire and Press Release Hub. 

This allows businesses, charities, public sector organisations and brands to place their stories in front of journalists, editors and media outlets across the country.

Founded in Manchester in 2010, Pressat has grown into one of the UK's leading press release distribution services. The platform supports organisations of all sizes, offering a cost-effective way to share news with the media while providing international reach across more than 170 countries and support for over 40 languages.

The continued collaboration with PA Media represents a significant advantage for Pressat customers. PA Media, formerly known as the Press Association, has been delivering trusted news and information since 1868 and remains a vital source of content for national, regional and local media outlets.

When she spoke with That's Business, Alison Lancaster, CEO of Pressat Newswire, highlighted the importance of the relationship, describing the original partnership as a major milestone for the company. She noted that the collaboration has enabled customers both in the UK and internationally to distribute their news effectively to key media outlets through one of the country's most respected news organisations.

PA Media is equally enthusiastic about the future of the partnership. Alan Marshall, Managing Director of PR and Marketing Services at PA Media, told us the organisation is delighted to continue working with Pressat and to provide clients with the combined benefits of newswire distribution and online content hubs for both written and visual content.

The announcement reflects the continuing importance of quality news distribution in an increasingly crowded media landscape. While creating a compelling story remains essential, ensuring that story reaches the right journalists and publications is just as important.

For businesses investing in public relations and brand visibility, the renewed Pressat and PA Media partnership offers another valuable route to reaching audiences, generating coverage and building credibility through trusted media channels.

http://www.pamediagroup.com

https://pressat.co.uk

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KYND Named Among World’s Top AI FinTech Companies for Second Year Running

Cyber risk analytics provider KYND has been named in the AIFinTech100 2026 list, highlighting the growing importance of AI-powered cyber intelligence in insurance.

Artificial intelligence continues to reshape the financial services sector, but industry experts increasingly agree that success depends not just on powerful AI tools, but on the quality of the data that powers them.

That principle has helped cyber risk analytics specialist KYND secure a place in the prestigious AIFinTech100 list for the second consecutive year, reinforcing its growing reputation within the insurance sector.

Published annually by FinTech Global, the AIFinTech100 recognises the world's most innovative companies applying artificial intelligence across financial services. The 2026 edition was the most competitive yet, with more than 2,000 companies assessed by industry experts and analysts before the final 100 were selected.

For insurers, brokers and reinsurers, the recognition highlights the increasing importance of reliable cyber risk intelligence in an era where AI is transforming underwriting, portfolio management and risk assessment.

KYND provides insurers with a continuously updated view of an organisation's cyber risk exposure, helping decision-makers move beyond traditional point-in-time assessments and static risk scores. Its platform combines proprietary technology, cyber security expertise and ongoing exposure monitoring to provide insights into organisations ranging from global enterprises to small and medium-sized businesses.

According to KYND Co-founder Melanie Hayes, the award reflects the growing role of cyber intelligence within modern insurance operations.

She noted that while AI is helping insurers analyse risks more quickly and efficiently, the effectiveness of those systems ultimately depends on the quality and accuracy of the intelligence underpinning them. By delivering a real-world view of cyber exposure, KYND enables insurance professionals to make more informed decisions at both individual risk and portfolio levels.

The wider financial services industry is also evolving rapidly. Richard Sachar, CEO of FinTech Global, said the focus of AI adoption has shifted from experimentation to practical implementation. Financial institutions are increasingly looking for solutions that deliver measurable value across areas such as fraud prevention, customer experience, risk management, automation and insurance operations.

The recognition also comes at a time when AI itself is creating new challenges for insurers. From AI-assisted cyber attacks and faster vulnerability exploitation to emerging questions around AI liability, the risk landscape is becoming increasingly complex.

As insurers look to develop the next generation of cyber insurance products, companies such as KYND are helping the market gain greater visibility into emerging threats and opportunities. That intelligence could prove vital in supporting profitable and sustainable growth in the years ahead.

https://www.kynd.io/uk

Dave Cooper Appointed CIBSE President for 2026–2027 with Focus on Resilience

Dace Cooper delivering his address

The CIBSE has appointed Dave Cooper as President for 2026–2027. His theme, "Future-proofing through resilience", highlights the need for adaptable and sustainable buildings.

The Chartered Institution of Building Services Engineers (CIBSE) has appointed Dave Cooper as its President for 2026–2027, marking the beginning of a new chapter focused on resilience, adaptability and long-term thinking within the built environment sector.

Dave officially succeeded outgoing President Vince Arnold following his inauguration at the CIBSE Annual General Meeting 2026, held at the organisation's London headquarters.

Bringing more than 40 years of experience in the lift and escalator industry, Dave Cooper is widely recognised as one of the sector's most respected figures. His career has combined technical expertise with a passion for education, professional development and safety, helping to shape standards and best practices across the industry.

A longstanding member of CIBSE, Dave has played a key role in the development of several editions of CIBSE Guide D: Transportation Systems in Buildings, one of the industry's most influential technical publications. His contributions to engineering have earned him both a CIBSE Silver Medal and an MBE, reflecting his impact on the profession over many years.

Alongside his new presidential duties, Dave continues to hold a number of influential positions across academia, industry and charitable organisations. He is currently a Visiting Professor at the University of East London and has previously been involved with the MSc in Lift Engineering programme at the University of Northampton. His extensive portfolio of roles also includes leadership positions within professional engineering bodies, educational trusts and industry charities.

In his Presidential Address, Dave introduced his theme for the year: "Future-proofing through resilience." The theme focuses on the need for engineers to design buildings, systems and infrastructure capable of adapting to changing demands, emerging technologies and future challenges.

Speaking at the AGM, Dave stressed that engineering professionals must think beyond immediate problems and consider the long-term needs of society. His message was straightforward but powerful: "Future-proofing isn't optional, it's essential."

The theme comes at a time when businesses and organisations across the construction and property sectors are facing increasing pressure to deliver sustainable, efficient and adaptable buildings. From climate resilience and energy efficiency to digital transformation and evolving workplace requirements, the challenges facing today's engineers are more complex than ever.

Commenting to That's Business on his appointment, Dave said he was honoured to serve as President and looked forward to working with CIBSE members around the world to promote engineering excellence and support the next generation of professionals.

His presidency promises to place resilience at the heart of engineering conversations, helping ensure that the buildings and infrastructure created today remain fit for purpose for decades to come.

You can read Dave's full address here:- https://www.cibse.org/about-cibse/governance/our-people/cibse-president/presidential-addresses/

https://www.cibse.org/

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AI Isn't Failing Businesses – Why UK Companies Need to Rethink AI ROI

AI Isn't Failing Businesses – Expectations Are.

Three-quarters of UK businesses now use AI, but only 31% report positive ROI. Discover why the issue may be expectations rather than the technology itself.

Artificial intelligence has rapidly become part of everyday business operations across the UK. From customer service chatbots to content creation tools, organisations of all sizes are embracing AI in the hope of boosting efficiency and profitability.

Yet new research suggests many businesses are struggling to see the returns they expected.

A survey of 500 senior decision-makers conducted by Studio Graphene found that over three-quarters of UK businesses are now using AI tools. 

However, only 31% reported seeing a positive return on investment, while fewer than half could clearly define what success from AI would actually look like.

At first glance, those figures might suggest AI is underperforming. But some industry experts believe the real problem lies elsewhere.

According to Angus Hay, CEO and Founder of Edinburgh-based AI agency Vereus, businesses may simply be measuring the wrong things.

Many organisations adopt AI with the expectation that it will directly increase sales, win new customers or generate additional revenue. While AI can certainly support these goals, Hay argues that its greatest value often comes from something far less glamorous: removing time-consuming administrative tasks from employees' workloads.

In many businesses, highly skilled professionals spend significant portions of their week on reporting, compliance, research, data gathering and other repetitive tasks. While necessary, these activities rarely generate revenue directly.

This is where AI can make a genuine difference.

Rather than replacing people, AI can automate many of these routine processes, freeing employees to focus on work that creates real value. More time can be spent serving customers, developing products, building relationships and driving growth.

Vereus has seen this approach deliver impressive results. One investment firm reportedly reduced a six-day intelligence-gathering process to less than two minutes. A rental business reclaimed nearly two weeks of manual reporting time during each reporting cycle, while a telecommunications company cut expansion costs by over £30,000 per month.

In each case, AI wasn't generating income directly. Instead, it was creating additional capacity for people to perform at their best.

Interestingly, separate research from KPMG suggests that 65% of UK businesses plan to continue investing in AI regardless of whether they can currently demonstrate a clear return on investment.

That may be because many business leaders instinctively recognise AI's potential, even if traditional ROI measurements fail to capture its true value.

Perhaps the most important question businesses should ask isn't "What will AI earn?" but rather "What could our people achieve if AI gave them more time to do what they do best?"

https://www.vereus.co.uk

Why Staff Training Is Essential for Every Business

Or why training should be at the heart of every business. 

Discover why training should be a core part of every business strategy, helping improve customer service, staff retention, productivity and long-term success.

Whether you run a small independent cheesemonger, manage a multi-branch chemist chain, or lead a professional business consultancy, one thing remains true: your people are your greatest asset. Yet far too many organisations still view training as an expense rather than an investment.

That mindset can prove costly.

The difference between a thriving business and one that struggles often comes down to the knowledge, confidence and professionalism of the people representing it every day.

Every Customer Interaction Matters

Customers judge businesses on the experiences they receive. A knowledgeable member of staff who can answer questions, offer advice and provide excellent service can turn a casual visitor into a loyal customer.

Conversely, poor service can drive customers away for good.

Imagine walking into a specialist food shop looking to spend a significant amount of money. If staff appear distracted, disengaged or more interested in personal conversations than serving customers, that potential sale may be lost. Worse still, the customer may never return.

A very dirty public-facing part of a national pharmacy chain

Training helps employees understand the importance of customer service, communication skills and professional behaviour. It ensures they recognise that every interaction has the potential to strengthen or damage the business's reputation.

And a business that doesn't teach and practice could cleaning and hygiene practices will put off potential clients or worse, potentially make people ill. 

Small Businesses Need Training Too

There can be a misconception that training is only for large corporations with substantial budgets.

In reality, small businesses often have even more to gain.

When a company has only a handful of employees, each person's performance has a significant impact on customer satisfaction and profitability. A single poor experience can affect online reviews, word-of-mouth recommendations and repeat business.

Regular training sessions do not have to be expensive. They can involve product knowledge updates, customer service workshops, health and safety refreshers or simply discussions about business values and expectations.

Keeping Skills Up to Date

Markets change constantly. New technologies emerge, regulations evolve and customer expectations shift.

Businesses that fail to train their staff risk falling behind competitors.

A chemist chain must ensure employees understand new healthcare guidance and products. A consultancy firm needs staff who are familiar with the latest industry trends and best practices. Retailers need employees who understand changing consumer behaviour and digital tools.

Training keeps businesses agile and competitive.

Building Employee Confidence and Retention

Employees who receive regular training often feel more valued and supported. They gain confidence in their roles and are better equipped to handle challenges.

This can lead to higher job satisfaction, improved morale and lower staff turnover.

Replacing employees is expensive. Recruiting, onboarding and training new staff can cost far more than investing in the development of existing team members.

A Competitive Advantage

In a world where customers have countless choices, exceptional service can be a powerful differentiator.

Products can often be copied. Prices can be matched. What competitors cannot easily replicate is a team of well-trained, engaged employees who consistently deliver outstanding experiences.

Training should not be viewed as an optional extra or something reserved for large organisations. It is a vital business function that directly influences customer satisfaction, employee performance, profitability and long-term success.

From the smallest independent retailer to the largest national chain, businesses that invest in their people are investing in their future.

If You Ignore Customers, Don't Be Surprised When They Shop Online. Because if Customers Feel Invisible, They Will Shop Elsewhere

A real-life lesson in customer service and why ignoring paying customers can drive shoppers straight to online retailers like Amazon.

The battle for the future of Britain's high streets is a topic that comes up regularly. 

Retailers talk about rising costs, online competition, changing consumer habits and the challenges of attracting customers through their doors.

But sometimes the biggest threat to a business isn't Amazon, eBay or any other online giant, or a supermarket. Sometimes it's simply poor customer service.

My wife and I recently experienced a perfect example.

We visited a specialist cheesemonger that we have used several times before. We weren't browsing. We had every intention of making a substantial purchase, expecting to spend somewhere between £50 and £60 on a selection of quality cheeses.

When we entered the shop there were only two members of staff present: the manager and an assistant who were both behind the counter. There were no other customers.

The assistant was engrossed in loudly reading a lengthy letter on her phone concerning the departure of the headmaster at her daughter's school. As my wife and I approached the counter, the manager glanced up and asked, "Can I help you?"

"Yes, please," I replied.

That should have been the start of a straightforward sale.

Instead, the assistant continued reading the letter aloud. At one point she even exclaimed, "Oh! I thought that was all, but there's lots more!" before carrying on. The manager appeared equally interested, asking questions and engaging in the conversation.

Meanwhile, my wife and I stood waiting.

And waiting.

And waiting.

Neither member of staff made any effort to serve us, acknowledge the delay, or even pause their discussion. Eventually we simply turned around and left.

The sale was lost.

As we walked away from the shop my wife summed it up perfectly.

"And shopkeepers wonder why people buy items on Amazon instead of using high street traders!"

Her comment struck a nerve because it highlights a truth many businesses still struggle to accept.

Customers don't just buy products. They buy experiences. They buy service. They buy convenience. They buy feeling valued.

Amazon doesn't always offer the best products, the lowest prices or the most specialist knowledge. What it does offer is efficiency. Customers click a button, place an order and receive what they need without being ignored or treated as an interruption.

Independent retailers have something Amazon can never replicate: personal service, expertise and human interaction. Yet those advantages disappear the moment staff become distracted by their phones or personal conversations.

Every customer who walks through the door is a potential sale. More importantly, they're a potential repeat customer.

In our case, two loyal long-term customers left empty-handed because two members of staff chose a school letter over a paying customer.

The lesson for businesses is simple: if customers feel invisible, they'll quickly find somewhere else to spend their money.

Incidentally, many cheesemongers have Amazon channels. To see what we mean please check out this link to our associated Amazon-powered retail shop:- https://amzn.to/4ojcYbK

Semiya Agency Launches New Website and Expanded Branding Services for Startups

Boutique Branding Agency Semiya Expands Services with New Website and Global Growth Vision.

Boutique branding specialist Semiya Agency unveils a new website and expanded services, helping startups and entrepreneurs build powerful brands and accelerate growth.

Building a successful business is one thing. Building a memorable brand is another entirely. That's where boutique branding specialist Semiya Agency is aiming to make a difference as it unveils a brand-new website and an expanded range of services designed to help startups and entrepreneurs grow with confidence.

After six years of building a strong reputation in the branding sector, Semiya Agency is taking its next step with a broader international focus and a comprehensive suite of brand development solutions tailored to ambitious businesses.

The agency works closely with startups and growing companies, helping transform ideas into recognisable brands through strategic planning, creative design and digital marketing expertise. Its services cover every stage of the branding journey, including brand strategy, naming, logo design, copywriting, web development and SEO content creation.

What makes Semiya Agency stand out is its flexible approach. Businesses can choose individual services or opt for complete branding packages that provide everything needed to launch or reposition a company in the marketplace.

The agency's name is inspired by the Spanish word semilla, meaning seed, reflecting its commitment to helping businesses establish strong foundations and achieve sustainable growth.

Co-founder Sarah Gordon explained to That's Business: "At Semiya Agency, a business becomes a brand, strengthening its roots so that it can flourish. Our multidisciplinary team works with innovative entrepreneurs to instill their brands with clear vision and purpose."

The agency brings together strategists, designers, copywriters and web developers to create tailored solutions for every client. This collaborative approach has already helped businesses across a wide range of industries, from healthcare and technology to fashion and luxury retail.

Among its notable projects are branding and content development for hair restoration company Harklinikken, a full rebrand for healthcare innovator GA Health, and the creation of a luxury identity for babywear brand Dolcetta. Other successful partnerships include technology firm NANUXPC, wellness brand Eboost and luxury fabric startup Spin & Yarn.

Before launching its independent platform, Semiya Agency built an impressive reputation through freelance marketplaces, earning Fiverr Pro Agency status and maintaining a 4.9-star rating across more than 500 completed projects.

Beyond commercial success, the company is also committed to making a positive impact. Semiya Agency donates 1% of its profits to global reforestation charity One Tree Planted and offers substantial discounts to five promising "budding brands" each year, helping entrepreneurs with great ideas but limited resources access professional branding support.

For startups looking to stand out in increasingly competitive markets, Semiya Agency's expanded offering could provide the foundations needed for long-term success.

https://www.semiya.agency

UK Hiring Momentum Builds as Professional Job Vacancies Surge in May

There’s some encouraging news for job seekers and businesses alike, with the UK professional jobs market showing fresh signs of strength as hiring activity continued to rise throughout May.

New data from recruitment and business consulting firm Robert Half reveals that professional job postings climbed by 7% month-on-month, exceeding 56,400 vacancies across the UK. 

Even more encouragingly, this marks the second consecutive month of growth, pushing hiring levels back towards the highs seen at the start of 2026.

The latest figures suggest that employers are once again investing in highly skilled talent, particularly in finance, accounting and technology roles that are crucial to business growth and long-term success.

Finance teams are seeing particularly strong demand. Credit Controller vacancies increased by 19% in May, while Finance Director roles rose by 20%. These gains indicate that organisations are placing greater emphasis on financial control, strategic planning and business performance as they navigate an increasingly competitive marketplace.

The sectors driving this growth are equally interesting. Finance and accounting vacancies within business services jumped by 24%, while manufacturing businesses increased hiring by an impressive 26%. Roles such as Accounts Assistant, Finance Manager and Tax Manager continue to be among the most sought-after positions across the country.

Technology recruitment is also gaining pace as organisations continue to invest in digital transformation projects. IT vacancies rose by 12% month-on-month, reaching around 1,100 advertised positions.

Some of the strongest growth has been seen in senior and specialist roles. Demand for Senior Business Analysts surged by 57%, while Lead Engineer vacancies increased by 36%. These figures suggest that businesses are not simply maintaining existing systems but actively pursuing complex projects, innovation initiatives and technology-led growth strategies.

Geographically, London remains the UK's largest professional hiring market, recording more than 10,600 vacancies during May. However, the capital isn't the only city enjoying renewed confidence.

Manchester also posted a healthy 5% increase in professional job opportunities compared with April, reinforcing its reputation as one of the UK's fastest-growing business and technology hubs.

For employers, the data highlights the importance of attracting and retaining skilled professionals in an increasingly competitive market. For job seekers, it signals growing opportunities across a range of industries, particularly for those with specialist finance or technology expertise.

After a period of uncertainty, the latest figures suggest that confidence is returning to the UK's professional jobs market, and that's welcome news for businesses and workers alike.

Is Your Brand the One Customers Think Of When They're Ready to Buy?

For many businesses, brand awareness has long been the holy grail of marketing. The logic seems simple: if people know your brand exists, they'll buy from you when the time comes.

But what if that's only part of the story?

A growing body of research suggests that being known isn't enough. The brands that win are often the ones that come to mind at the exact moment a customer is ready to make a purchase.

That's where the concept of Mental Availability comes in.

Developed through research by the Ehrenberg-Bass Institute, Mental Availability focuses on whether buyers think of a brand in relevant buying situations. 

Consumers rarely evaluate every brand they know. Instead, they typically consider a small shortlist of brands that immediately spring to mind when a need arises.

If your business isn't on that shortlist, you're unlikely to make the sale.

Recognising this challenge, consultancy SmilingCFO has launched a new online diagnostic tool designed to help marketing leaders assess whether their brand is positioned to be remembered when it matters most.

The Mental Availability Review takes less than five minutes to complete and provides a personalised report highlighting potential strengths, weaknesses and opportunities. The assessment focuses on three critical areas: Mapping, Activation and Measurement.

At the heart of Mental Availability are what marketers call Category Entry Points, the situations, triggers and needs that prompt customers to begin thinking about a purchase. Successful brands create strong mental links to these moments, increasing the likelihood they'll be considered when buying decisions are made.

According to SmilingCFO founder Martin Coyle, many businesses are still relying too heavily on traditional awareness metrics.

"Most brands are still judged heavily on awareness, but awareness alone doesn't mean someone will choose you," he explained to That's Business.

"The real question is whether people think of your brand in the situations that influence purchase."

It's a timely message. With marketing budgets under scrutiny and senior leaders demanding clearer evidence of return on investment, businesses are increasingly looking beyond vanity metrics and focusing on what genuinely drives growth.

The Mental Availability Review isn't intended to be a definitive audit. Instead, it acts as a starting point, helping marketing teams identify areas that may deserve closer investigation before committing significant resources to strategy development or market research.

For larger consumer brands especially, understanding whether customers think of you when they're ready to buy could be one of the most important questions your marketing team asks this year.

After all, if your brand doesn't come to mind at the crucial moment, your competitors probably will.

The Mental Availability Review is available at smilingcfo.co.uk alongside resources explaining how Mental Availability influences brand growth.