Billboard Advertising Made Affordable: Loud! OOH Launches with Transparent Pricing

New agency Loud! OOH is challenging outdoor advertising norms by publishing transparent billboard prices, helping SMEs discover that outdoor advertising is more affordable than they might think.

For many small businesses, billboard advertising has always seemed like something reserved for big brands with equally big marketing budgets. 

A new independent agency is aiming to change that perception by doing something refreshingly simple, publishing its prices for everyone to see.

Leeds and London-based Loud! OOH has launched with a bold campaign in the heart of Leeds that demonstrates just how affordable outdoor advertising can be. 

Two adjacent 48-sheet billboards on York Street tell the whole story. One states that another agency quoted £650 for the site, while the second reveals Loud! OOH is offering exactly the same billboard for £325.

There are no hidden conditions, no small print and no promotional gimmicks. The campaign is designed to prove that outdoor advertising can be accessible to businesses of every size.

Founder Jamie Roberts, who has spent two decades working in the advertising industry, told That's Business that the traditional process of obtaining billboard prices often discourages potential customers before they even receive a quote.

Business owners typically have to complete enquiry forms, wait for follow-up calls, discuss their requirements and then wait days or even weeks before learning the actual cost. According to Roberts, many lose interest long before they receive a figure.

Loud! OOH has taken a different approach by publishing transparent pricing for billboards, digital outdoor screens, bus advertising, London Underground campaigns and other formats directly on its website. This allows businesses to research costs, compare options and make informed decisions without lengthy sales conversations.

The Leeds campaign was deliberately placed on York Street, where commuters waiting at a nearby bus stop have plenty of time to read both billboards and appreciate the message. Rather than flashing past motorists in seconds, the campaign invites people to compare the prices and question long-held assumptions about outdoor advertising.

The timing also reflects the continued strength of the sector. UK out-of-home advertising generated £1.44 billion in revenue during 2025, while industry body Outsmart reports that the medium delivers an average return of £1.80 for every £1 invested and achieves advertising recall of 79% within a month.

For SMEs looking to raise their profile, these figures suggest outdoor advertising remains a powerful marketing tool. Loud! OOH's launch serves as a reminder that, with greater pricing transparency, billboard advertising could become a realistic option for many businesses that previously believed it was beyond their reach.

As competition for customer attention grows, making advertising simpler, clearer and more affordable may prove to be just as eye-catching as the billboards themselves.

Website: loudooh.co.uk

Pricing: loudooh.co.uk/pricing

Could Your Local Business Become a National Franchise Success Story? A Guide for Growing SMEs

Discover how local businesses with a strong USP can expand nationwide through franchising. Learn what makes a business franchise-ready and how to attract potential investors.

Every successful national brand started somewhere. Whether it was a single coffee shop, a family-run bakery, a specialist cleaning company or an innovative home improvement service, many of today's best-known businesses began as one local enterprise with a great idea.

If your business has developed a unique selling proposition (USP) that customers genuinely value, franchising could be the next exciting step in your growth journey.

What makes a business suitable for franchising?

Not every business is ready to become a franchise, but many owners underestimate just how transferable their model can be.

A strong franchise opportunity usually has several things in common:

A proven business model with consistent profits.

A recognisable brand.

Products or services that customers actively seek out.

Systems that can be taught to someone else.

Strong operational procedures.

Ongoing demand in multiple locations.

If someone else can successfully replicate what you do by following your systems, you're already thinking like a franchisor.

Your USP is your biggest asset

The strongest franchises don't try to be everything to everyone.

Instead, they excel at doing one thing exceptionally well.

Perhaps you offer an innovative food concept, a specialist repair service, eco-friendly cleaning, unique retail products or an outstanding customer experience that competitors struggle to match.

Your USP becomes the reason franchisees invest. They're buying into a proven concept that already stands out from the crowd.

Grow without owning every location

Opening branches yourself requires significant investment, management time and financial risk.

Franchising allows ambitious entrepreneurs to invest their own capital to open new locations under your brand.

In return, franchisees usually pay:

An initial franchise fee.

Ongoing royalty payments.

Contributions towards national marketing.

This creates opportunities to expand much more quickly than relying solely on your own finances.

Protect your reputation

Growth should never come at the expense of quality.

Successful franchisors invest heavily in training, operations manuals, brand standards and ongoing support.

From customer service and marketing to stock management and health and safety, every aspect of the business should be clearly documented so customers enjoy the same experience wherever they visit.

Consistency is what builds trust in a growing brand.

Think nationally from day one

Even if you currently operate from a single town or city, ask yourself:

Could this business work in Manchester? Birmingham? Cardiff? Edinburgh? Belfast?

If the answer is yes, your market could be much larger than your local area.

With today's digital marketing, cloud-based systems and online training platforms, supporting franchisees across the UK has never been more practical.

Get professional advice first

Franchising is a significant legal and commercial undertaking, so it's worth speaking to experienced franchise consultants, solicitors and accountants before launching.

They can help you develop franchise agreements, operations manuals, financial models and recruitment processes that protect both your business and your future franchisees.

Could your business be next?

Britain has an impressive history of successful franchise brands, many of which started life as small independent businesses with a big idea and the determination to grow.

If your business has a distinctive USP, loyal customers and a model that others can successfully replicate, franchising could provide the route to national recognition while helping other entrepreneurs build successful businesses of their own.

Sometimes the biggest opportunity isn't opening your next branch yourself, it's giving someone else the chance to succeed using the business model you've already perfected.

You should consider becoming a member of the British Franchise Association. For nearly 50 years the BFA have been representing the specialist needs of franchise operators in Britain.

https://www.thebfa.org

Micro-, Small and Medium-Sized Enterprises Day: Celebrating Britain's SMEs

Micro-, Small and Medium-Sized Enterprises Day: Celebrating the Businesses That Keep Britain Moving.

Discover why Micro-, Small and Medium-Sized Enterprises Day celebrates the entrepreneurs and small businesses driving innovation, jobs and economic growth across the UK.

Every year on 27 June, the world marks Micro-, Small and Medium-Sized Enterprises (MSME) Day – an opportunity to recognise the millions of businesses that form the backbone of local, national and global economies.

While the headlines are often dominated by multinational corporations, it is the UK's small businesses that quietly keep communities thriving. From family-run shops and independent cafés to innovative technology start-ups, skilled tradespeople and specialist manufacturers, micro, small and medium-sized enterprises make an enormous contribution to employment, innovation and economic growth.

In the UK alone, small businesses account for the overwhelming majority of all private sector firms. Many are run by passionate entrepreneurs who have turned an idea into a successful enterprise through determination, hard work and a willingness to take risks.

These businesses create jobs, develop new products and services, support local supply chains and often provide a more personal level of customer service than larger organisations can offer. They are also quick to adapt to changing consumer habits, embracing new technology, flexible working and online trading opportunities.

However, running a small business is rarely easy.

Many owners continue to face rising operating costs, increased energy prices, recruitment challenges, changing regulations and ongoing economic uncertainty. Access to finance, cybersecurity, digital transformation and artificial intelligence are also becoming increasingly important issues for businesses of every size.

Yet despite these challenges, Britain's entrepreneurs continue to demonstrate remarkable resilience. Across every sector, business owners are finding creative ways to grow, improve efficiency and reach new customers both at home and overseas.

Micro-, Small and Medium-Sized Enterprises Day is therefore more than just a date on the calendar. It is a reminder of the vital role these businesses play in building prosperous communities and driving future economic success.

At That's Business, we're proud to shine a spotlight on organisations of every size. Whether it's reporting on exciting new product launches, innovative technologies, leadership appointments, sustainability initiatives or inspiring entrepreneurial success stories, we're committed to celebrating the people behind Britain's business community.

So today, if you know someone who runs a small business, take a moment to support them. Buy from them, recommend them, leave a positive review or simply share their story. Small actions can make a big difference.

Here's to the entrepreneurs, innovators and independent businesses that help keep Britain's economy moving forward—today on MSME Day and every day of the year.

Why Staff Training Is Essential for Every Business

Or why training should be at the heart of every business. 

Discover why training should be a core part of every business strategy, helping improve customer service, staff retention, productivity and long-term success.

Whether you run a small independent cheesemonger, manage a multi-branch chemist chain, or lead a professional business consultancy, one thing remains true: your people are your greatest asset. Yet far too many organisations still view training as an expense rather than an investment.

That mindset can prove costly.

The difference between a thriving business and one that struggles often comes down to the knowledge, confidence and professionalism of the people representing it every day.

Every Customer Interaction Matters

Customers judge businesses on the experiences they receive. A knowledgeable member of staff who can answer questions, offer advice and provide excellent service can turn a casual visitor into a loyal customer.

Conversely, poor service can drive customers away for good.

Imagine walking into a specialist food shop looking to spend a significant amount of money. If staff appear distracted, disengaged or more interested in personal conversations than serving customers, that potential sale may be lost. Worse still, the customer may never return.

A very dirty public-facing part of a national pharmacy chain

Training helps employees understand the importance of customer service, communication skills and professional behaviour. It ensures they recognise that every interaction has the potential to strengthen or damage the business's reputation.

And a business that doesn't teach and practice could cleaning and hygiene practices will put off potential clients or worse, potentially make people ill. 

Small Businesses Need Training Too

There can be a misconception that training is only for large corporations with substantial budgets.

In reality, small businesses often have even more to gain.

When a company has only a handful of employees, each person's performance has a significant impact on customer satisfaction and profitability. A single poor experience can affect online reviews, word-of-mouth recommendations and repeat business.

Regular training sessions do not have to be expensive. They can involve product knowledge updates, customer service workshops, health and safety refreshers or simply discussions about business values and expectations.

Keeping Skills Up to Date

Markets change constantly. New technologies emerge, regulations evolve and customer expectations shift.

Businesses that fail to train their staff risk falling behind competitors.

A chemist chain must ensure employees understand new healthcare guidance and products. A consultancy firm needs staff who are familiar with the latest industry trends and best practices. Retailers need employees who understand changing consumer behaviour and digital tools.

Training keeps businesses agile and competitive.

Building Employee Confidence and Retention

Employees who receive regular training often feel more valued and supported. They gain confidence in their roles and are better equipped to handle challenges.

This can lead to higher job satisfaction, improved morale and lower staff turnover.

Replacing employees is expensive. Recruiting, onboarding and training new staff can cost far more than investing in the development of existing team members.

A Competitive Advantage

In a world where customers have countless choices, exceptional service can be a powerful differentiator.

Products can often be copied. Prices can be matched. What competitors cannot easily replicate is a team of well-trained, engaged employees who consistently deliver outstanding experiences.

Training should not be viewed as an optional extra or something reserved for large organisations. It is a vital business function that directly influences customer satisfaction, employee performance, profitability and long-term success.

From the smallest independent retailer to the largest national chain, businesses that invest in their people are investing in their future.

If You Ignore Customers, Don't Be Surprised When They Shop Online. Because if Customers Feel Invisible, They Will Shop Elsewhere

A real-life lesson in customer service and why ignoring paying customers can drive shoppers straight to online retailers like Amazon.

The battle for the future of Britain's high streets is a topic that comes up regularly. 

Retailers talk about rising costs, online competition, changing consumer habits and the challenges of attracting customers through their doors.

But sometimes the biggest threat to a business isn't Amazon, eBay or any other online giant, or a supermarket. Sometimes it's simply poor customer service.

My wife and I recently experienced a perfect example.

We visited a specialist cheesemonger that we have used several times before. We weren't browsing. We had every intention of making a substantial purchase, expecting to spend somewhere between £50 and £60 on a selection of quality cheeses.

When we entered the shop there were only two members of staff present: the manager and an assistant who were both behind the counter. There were no other customers.

The assistant was engrossed in loudly reading a lengthy letter on her phone concerning the departure of the headmaster at her daughter's school. As my wife and I approached the counter, the manager glanced up and asked, "Can I help you?"

"Yes, please," I replied.

That should have been the start of a straightforward sale.

Instead, the assistant continued reading the letter aloud. At one point she even exclaimed, "Oh! I thought that was all, but there's lots more!" before carrying on. The manager appeared equally interested, asking questions and engaging in the conversation.

Meanwhile, my wife and I stood waiting.

And waiting.

And waiting.

Neither member of staff made any effort to serve us, acknowledge the delay, or even pause their discussion. Eventually we simply turned around and left.

The sale was lost.

As we walked away from the shop my wife summed it up perfectly.

"And shopkeepers wonder why people buy items on Amazon instead of using high street traders!"

Her comment struck a nerve because it highlights a truth many businesses still struggle to accept.

Customers don't just buy products. They buy experiences. They buy service. They buy convenience. They buy feeling valued.

Amazon doesn't always offer the best products, the lowest prices or the most specialist knowledge. What it does offer is efficiency. Customers click a button, place an order and receive what they need without being ignored or treated as an interruption.

Independent retailers have something Amazon can never replicate: personal service, expertise and human interaction. Yet those advantages disappear the moment staff become distracted by their phones or personal conversations.

Every customer who walks through the door is a potential sale. More importantly, they're a potential repeat customer.

In our case, two loyal long-term customers left empty-handed because two members of staff chose a school letter over a paying customer.

The lesson for businesses is simple: if customers feel invisible, they'll quickly find somewhere else to spend their money.

Incidentally, many cheesemongers have Amazon channels. To see what we mean please check out this link to our associated Amazon-powered retail shop:- https://amzn.to/4ojcYbK

UK small businesses? eBay and Liberis have good news for you

eBay UK has announced a new partnership with global finance provider Liberis, to introduce ‘Flexible Growth Financing.’ 

This new funding product will be available for UK business sellers starting from April 2026 as part of eBay's Seller Capital program.

‘Flexible Growth Financing’ will provide sellers a funding limit tailored to their business needs and access to funds as and when they require them, either in full or in stages. 

This funding is commonly used to restock or expand inventory, enhance product listings, and invest in strategic marketing.

52% of UK SMEs report poor access to affordable credit. They are held back by lengthy and complex application processes, fear of rejection, and high borrowing costs. The result is a funding gap that's actively limiting the growth of small businesses across the UK.

eBay and Liberis have proven experience in the US, where the model has already supported thousands of small businesses as part of eBay Seller Capital, with 90% of Liberis small business customers agreeing that working capital provided by Liberis had a positive impact on their operations.

According to Arthur Smith, StudioCityCowboy, a vintage car parts seller: “You can take the whole thing at once, or you can take it in smaller amounts, three, four, five times, whatever you need. It gives you a lot of security knowing it’s there and you can use it how you need it. It makes me feel in control as a business owner.”

Eve Williams, General Manager of eBay UK, told That's Businesss: “Small business growth is vital to the UK economy, but access to the right kind of funding remains one of the biggest barriers for many entrepreneurs.

“Through eBay Seller Capital and our partnership with Liberis, we’re embedding flexible finance directly into our platform, giving sellers fast, data-driven access to funding that adapts to their sales and puts them firmly in control of their growth.”

The launch of Flexible Growth Financing builds on eBay’s commitment to helping small businesses grow and succeed. Last year alone, eBay’s Seller Capital programme delivered over $250 million in working capital through its partners to more than 10,000 sellers globally. To date, well over $1 billion in growth capital has been disbursed through the programme across the US, UK and Germany.

Trang-Thu Trang, CCO of Liberis, told us: “In the US, we have seen how embedded, flexible finance can give eBay sellers greater control over how and when they access capital. We are bringing that same model to the UK, with funding built around real commercial data, tailored limits and payments that adjust with sales. It gives sellers the confidence to invest in growth and act on opportunity, without rigid commitments that do not reflect their performance.”

The new financing option will be available to eligible eBay UK business sellers through eBay Seller Capital from 6 April 2026, with funding decisions often delivered within 24 hours.

Flexible Growth Financing supports sellers with forward planning without requiring an upfront commitment, allowing them to access funds only when a specific need or opportunity arises. Transparent pricing and re-payments that adjust in line with sales help keep cash flow aligned as the business evolves.

 www.ebayinc.com

https://www.liberis.com

Why Small Business Saturday Matters More Than Ever for UK Entrepreneurs

Discover how UK entrepreneurs can make the most of Small Business Saturday with practical tips to boost visibility, drive festive sales, and strengthen community loyalty.

Small Business Saturday has become one of the most important dates in the UK retail and service calendar. 

Falling on the first Saturday of December each year, it shines a spotlight on the independent shops, makers, cafés, tradespeople, and home-grown enterprises that keep our high streets vibrant and our local economies moving.

For small business owners, it’s far more than a feel-good celebration, it’s a genuine opportunity to attract new customers, boost December revenue, and build long-term loyalty.

A Day that Drives Real Results

Since its launch in 2013, Small Business Saturday UK has grown into a national movement supported by councils, local enterprise groups, and consumers who want to shop locally. Each year, thousands of businesses take part, and many report significantly higher footfall and online engagement.

Even better, the campaign now spans more than a single day. With social media hashtags, media coverage, and support from business networks, the momentum builds throughout November and December—giving small businesses a valuable promotional lift during the busiest retail season of the year.

Why Your Small Business Should Get Involved

If you’re running a small business, whether bricks-and-mortar or online, there are several reasons to weave Small Business Saturday into your December strategy.

1. Increased Visibility

With the national media spotlight firmly pointed at independent businesses, this is the perfect moment to showcase what makes your brand unique. A simple campaign, offer, or behind-the-scenes story can capture attention far beyond your usual reach.

2. A Boost to Community Loyalty

Customers love to support local. By participating, you reinforce the message that your business contributes to the community, something shoppers increasingly value as they try to keep money circulating within their towns and cities.

3. Opportunities for Collaboration

Small Business Saturday encourages partnerships. Joint promotions with neighbouring shops, special trails or maps, and shared social media campaigns all help drive footfall and foster a supportive business ecosystem.

4. A Smart Way to Increase Pre-Christmas Revenue

With Christmas shopping in full swing, offering themed bundles, gift cards, discounts or exclusive services can create a welcome spike in sales. It’s ideal timing to convert one-off visitors into long-term customers.

How to Make the Most of Small Business Saturday

Participation doesn’t need to be complicated or costly. Here are practical ideas your business can implement quickly:

Refresh your shopfront or website

A tidy window display, seasonal signage, or a homepage banner announcing your involvement signals professionalism and draws interest.

Create a one-day offer

Think “£10 specials,” discount codes, limited-edition products, free gift wrapping, or loyalty stamps exclusive to the day.

Tell your story

Shoppers increasingly want authenticity. Share how your business started, who’s behind it, or what your mission is. A heartfelt story can be more effective than any advert.

Encourage user-generated content

Ask customers to tag your business on social media using the #SmallBizSatUK hashtag. It boosts visibility and helps your brand travel further—especially if local media or councils pick it up.

Team up with nearby independents

Joint promotions can turn occasional shoppers into people who spend the entire afternoon exploring local businesses.

A Chance to Look Ahead

Small Business Saturday is also a brilliant moment to reflect on your business strategy for the year ahead. What do customers respond well to? Which products fly off the shelves? What collaborations work best? Insights gained during the event can guide your marketing and investment decisions for the new year.

Celebrate Your Success

Whether you run a family-owned shop, a creative studio, a consultancy, or a home-based microbusiness, Small Business Saturday is your day to shine. Even a modest campaign can lead to increased visibility, stronger customer relationships, and a welcome lift in festive season revenue.

Independent businesses form the backbone of the UK economy, and this nationwide celebration reminds customers just how vital they are.

The Top 5 Blogging Platforms Available Today

We promised to let you know about what blogging platforms there are available, so here we are!

Starting a blog has never been simpler. Whether you’re launching a personal journal, building a brand, or growing a business, choosing the right platform is the first and most important step. 

With so many options available, it can be tricky to know which one suits your goals, budget, and technical skills. 

To help you decide, here’s a clear rundown of the top five blogging platforms used by creators around the world today.

1. WordPress.org

Best for: Full control, customisation, long-term growth

WordPress.org powers a huge percentage of the world’s blogs — and for good reason. As a self-hosted platform, it gives you complete freedom to design, optimise, and expand your site exactly how you like.

Pros:

Thousands of free and premium themes

Extensive plugin ecosystem

Excellent for SEO

Full ownership of your content

Cons:

Requires hosting and maintenance

Slight learning curve for beginners

2. WordPress.com

Best for: Beginners who want an easy start

WordPress.com offers the simplicity of a hosted platform with some of WordPress’s best features built in. It’s ideal if you want to start publishing quickly without dealing with technical setup.

Pros:

No hosting setup required

Built-in security and updates

Free starter plan available

Clean writing interface

Cons:

Less flexibility than WordPress.org

Customisation options depend on your plan

3. Wix

Best for: Visual creators and small businesses

Wix.com is a drag-and-drop website builder that makes designing a blog feel effortless. Its visual editor is particularly appealing to beginners who want full creative control without touching code.

Pros:

Intuitive design tools

Wide selection of templates

Built-in marketing features

No technical knowledge required

Cons:

Less flexible than open-source platforms

Changing templates later on is difficult

4. Squarespace

Best for: Stylish, polished blogs with minimal fuss

squarespace.com focuses on beautiful design and all-in-one convenience. Many bloggers choose it for its sleek templates and straightforward layout tools, especially in creative fields such as photography, lifestyle, and portfolio blogging.

Pros:

Some of the best templates available

Reliable hosting included

Robust support

Good built-in SEO tools

Cons:

Fewer plugin options

Slightly higher cost compared to similar platforms

5. Blogger

Best for: Simple, hobby-style blogging

Blogger.com is a long-standing platform owned by Google and offers an easy, no-cost way to get your writing online. While it’s not as feature-rich as newer platforms, it’s dependable and perfect for casual bloggers.

Pros:

Completely free

Simple to use

Integrates with Google tools

Unlike some blogging platforms actively encourages you to host adverts on your site, should you wish to have adverts 

Cons:

Limited design flexibility

Fewer updates and modern features

The best blogging platform depends on what you want to achieve. If you need full control and long-term growth, WordPress.org stands out. For beginners who want a stress-free start, WordPress.com, Wix, or Squarespace are excellent choices. And if you simply want a space to write without worrying about extras, Blogger remains a solid, no-frills option.

Whatever you choose, the most important step is to start writing, your blog will grow as you do.

Incidentally, we use Blogger.com, even though we have tried several other platforms, we have always returned to Blogger.com.

Why Your Business Should Launch a Blog – And Why Consistency Is the Key to Success

In today’s digital marketplace, a business blog is no longer a “nice-to-have”. 

It’s one of the most cost-effective, trust-building, search-boosting tools available to any organisation, no matter its size. And it doesn't have to cost you a penny!

Whether you’re a sole trader, a growing SME, or an established brand, a blog helps you reach customers, shape your reputation, and stay visible online.

But here’s the catch: the benefits only come when you update it consistently.

Why Every Business Should Have a Blog

1. It boosts your visibility in search engines

Customers turn to Google for almost every decision. A regularly updated blog helps your website appear in these searches by providing fresh, keyword-rich content.

Each new post creates another chance to rank for specific queries, increasing your organic reach without paid ads.

2. It positions you as an authority in your field

Sharing guidance, insights, case studies, and behind-the-scenes knowledge shows that you understand your industry.

Over time, your blog becomes a resource hub that builds trust and encourages customers to choose you over competitors.

3. It humanises your brand

A blog gives you the space to share your personality, values, and brand story.

Readers want to buy from businesses they connect with. Showing the faces, ideas, and passion behind your company helps build meaningful customer relationships.

4. It supports your sales funnel

Blog posts can drive customers through the buying journey by answering questions, introducing products, and reducing hesitation.

A reader might discover your site through an informative article and later convert because your content helped them at the right moment.

5. It gives you unlimited material for social media

If you ever struggle with what to post online, a blog solves that instantly.

Every article can be repurposed into short snippets, tips, graphics, or video scripts – keeping your social channels active and engaging.

6. It keeps customers informed

Whether you’re launching a product, attending an event, or offering a seasonal promotion, your blog acts as a central place for updates.

This builds loyalty and encourages repeat visits to your site.

Why Consistent Updating Is the Secret Ingredient

Launching a blog is only half the job. The businesses that see real long-term gains are those that keep it updated regularly.

1. Search engines reward fresh content

Google prioritises active, well-maintained sites. Posting consistently signals that your business is alive, engaged, and relevant.

This leads to better rankings and increased organic traffic.

2. It creates a predictable experience for your audience

If people know you publish new content weekly or monthly, they’ll return for more.

Consistency builds trust – inconsistency erodes it.

3. It strengthens your brand voice

Regular writing helps refine your tone and messaging, making your brand instantly recognisable.

A clear, consistent voice improves customer confidence.

4. It keeps your business adaptable

Trends move quickly. By updating your blog consistently, you stay ahead of industry shifts and respond to customer needs in real time.

5. It compounds over time

One blog post is useful. Fifty posts become a library.

A well-stocked blog continues attracting visitors long after each article is published – working for your business 24/7.

Tips for Keeping Your Blog Consistently Updated

Plan a simple content calendar – even one post every fortnight makes a difference.

Mix evergreen content with timely topics for balance.

Repurpose content across social media and email newsletters to maximise value.

Use SEO research to decide what customers are searching for.

Delegate or outsource posts when time is tight.

Final Blogging Thoughts

A business blog is one of the most powerful tools available for building visibility, trust, and long-term customer relationships. But the true magic happens when you treat it as an ongoing part of your marketing strategy rather than a one-off project.

Start your blog, update it consistently, and watch your authority – and your audience – grow.

What blogging platforms can you use? We'll tell you in a subsequent post. 

2025 UK Budget — What It Means for Businesses, Workers and the Economy

 What SMEs Need to Know in 30 Seconds

"The 2025 Budget raises revenue mainly through frozen tax thresholds, higher taxes on property and dividends, and tighter pension perks, meaning many business owners will pay more without any change to tax rates. 

Early-stage businesses may gain from expanded SEIS and VCT investment schemes, and regions outside the South East will see new growth funding.

Minimum wage rises and ongoing inflation will add pressure to labour and operating costs. 

Big opportunities lie in increased public capital investment, but the overall environment demands careful financial planning and sharper cashflow management."

The 2025 Budget, delivered on 26 November by Chancellor Rachel Reeves, marks a significant moment for UK fiscal policy. Under pressure from rising debt, pay-roll strain, sluggish productivity and inflation, and conscious of earlier election promises, the government has opted for a mix of “stealth” and structural tax rises rather than headline-grabbing rate hikes. 

Below, I unpack the main measures, their likely impact, and what small businesses, sole traders and employees should watch out for.

Key Measures: Tax, Spending and Incentives

Income-tax and NI thresholds frozen until 2031

The government has frozen income-tax (and National Insurance) thresholds until 2031 — meaning they won’t automatically rise with inflation or wages. 

As a result, many workers will drift into higher tax bands over time, a form of “fiscal drag.” The expected yield from this move is substantial, with billions more in annual revenue. 

• New wealth and property-related levies

The Budget introduces several taxes aimed at wealth and property: higher taxes on property income and dividends, and a new surcharge (often described as a “mansion tax”) on homes worth over £2 million. 

For those involved in property, rental, real estate or high-value homes, this represents a significant shift. 

Pension and savings rule changes

The government is reforming pension-related tax allowances: in particular, salary-sacrifice schemes (commonly used by higher earners to make pension contributions tax-efficient) will be capped. 

At the same time, the cash ISA allowance will be reduced to £12,000. 

Support for workers, low-income households and certain public services

To soften some of the burden, there are targeted support measures: the main state pension will rise (though for many pensioners the increase is modest), and the national minimum wage is being increased. 

The long-criticised two-child benefit cap is being abolished, a win for larger families on lower incomes. 

Public investment will remain high: the government is safeguarding a planned increase in departmental capital spending — a boost for infrastructure, public services and long-term productivity. 

• Business incentives and regional growth support

In an effort to encourage entrepreneurship and scaling of firms, the Budget widens eligibility for schemes such as the Seed Enterprise Investment Scheme (SEIS) and the Venture Capital Trust (VCT), making growth-stage companies more likely to benefit. 

There are also region-specific funding commitments — for infrastructure, skills and science/tech investment, aimed at levelling up outside London and the South. 

 Economic Outlook: Growth, Borrowing and Long-Term Prospects

According to the latest from the Office for Budget Responsibility (OBR), real GDP growth is expected to modestly rise in 2025, aided by pent-up consumption and stronger-than-anticipated business investment earlier in the year. 

Medium-term forecasts are more cautious: slow productivity growth means that potential output growth will average around 1.5 % per year from 2026 to 2030 — a downgrade compared with prior forecasts. 

However, sustained public investment should help restore some long-term productivity potential. The current plan includes over £120 billion in departmental capital spending over the Parliament — the highest sustained level in decades. 

On the public finances front, the Budget packages of tax rises and structural adjustments are projected to deliver fiscal consolidation: public sector borrowing is expected to be reduced by circa £12 billion by 2029–30. 

That said, lower growth and higher public debt mean borrowing remains elevated in the near to mid-term, with the government taking a back-loaded approach to improving finances. 

What This Means for Small Businesses, Sole Traders and Entrepreneurs

Pros

If you’re a startup or scaling up, the loosening of SEIS/VCT thresholds could make it easier to attract investment, which might support growth or expansion.

Continued infrastructure and public capital investment could ultimately benefit many sectors — especially those tied to construction, transport and public services.

For lower-paid workers (or employees of smaller firms), wage rises and maintaining certain benefits could boost spending power, which could in turn be reflected in consumer demand.

Cons / Risks

“Stealth taxes” via frozen thresholds mean many people,  including sole traders and small-business owners paying themselves a modest salary,  may find themselves nudged into higher tax bands without a pay rise.

Higher taxes on property income, dividends or savings could hit those who rely on multiple revenue streams beyond their business income.

Caps on pension tax relief and reduced ISA limits may make retirement planning and personal finance less attractive or efficient.

The slower productivity growth projections could dampen long-term economic dynamism; small businesses dependent on strong demand may struggle if growth remains sluggish.

Implications for Entrepreneurs and Sole Traders — A Forecast

For those running small businesses or working as sole traders, this Budget underlines the importance of sound financial planning and flexibility. It may no longer be sufficient to rely solely on personal allowance thresholds or tax-efficient pension contributions, diversification, cash flow resilience, and reinvestment into the business might be more important than ever.

If you plan to expand, seek investment or hire staff, this may be a good time to explore growth-support schemes (SEIS/VCT), or take a closer look at regional incentives if you're outside major economic hubs.

On the consumer side, modest wage and benefit rises could help sustain demand — though inflation pressure and rising costs remain a concern. If the government delivers on infrastructure investment, certain sectors may see opportunities emerge over the next few years.

My Assessment: Balanced but Challenging. Especially for Lower-margin Businesses

Overall, the 2025 Budget strikes a balance: it avoids making headline-grabbing tax-rate changes, but quietly raises revenue through structural measures. For long-term fiscal stability and public investment, this is understandable.

However, the cost may fall disproportionately on middle-earners, small-business owners, and households with mixed income streams, especially those relying on dividends, rental income or savings.

For businesses, the new investment incentives and public spending plans may offer routes for growth — but only if firms plan proactively, manage cashflow carefully, and adapt to a modest-growth macroeconomic backdrop.

In short: the Budget offers useful strategic tools,  but also warns of a tougher financial terrain for many.

Major 2025 Budget Measures — With Expected Impact Levels

Income Tax and National Insurance

Frozen thresholds until 2031

Impact: High

Freezing thresholds for six more years means millions will drift into higher tax bands even without receiving a real pay rise. This will affect sole traders who pay themselves via salary/dividends, and employees in growth sectors with rising wages.

Taxes on Wealth, Property and Investment

Higher taxes on property income, dividend income, and a new levy on homes over £2 million

Impact: Medium–High

Landlords, company directors who pay themselves in dividends, and investors in property-heavy portfolios will feel this most. Small businesses using buy-to-let as part of a retirement plan may need to reassess strategy.

Salary-Sacrifice and Pension Reform

Tighter rules on pension salary-sacrifice schemes

Impact: Medium

Higher-earning employees and business owners using pension contributions as a tax-efficient method of payment will gain less advantage. Payroll planning will need careful review.

Cash ISA Allowance Reduced

Allowance cut to £12,000

Impact: Low–Medium

Affects savers with higher disposable income. Most small-business owners who prioritise cashflow over savings will not be dramatically affected, but long-term personal finance plans may need adjusting.

National Minimum Wage Increased

Rise in the minimum wage for 2025

Impact: Medium

Positive for workers, but challenging for sectors with tight margins (retail, hospitality, care). Businesses will need to consider pricing, staffing levels and productivity improvements.

Two-Child Benefit Cap Abolished

More families able to claim support

Impact: Low for businesses; High for household finances

While not a business measure directly, this increases spending power among lower-income households, potentially benefitting consumer-facing sectors.

Increased Public Capital Investment

Highest sustained level of capital investment in decades

Impact: High

Major opportunities for construction, engineering, transport, digital infrastructure and STEM-aligned small businesses. Supply-chain firms may also benefit as infrastructure projects grow.

Start-Up and Scale-Up Incentives

Wider eligibility for SEIS, VCT, and early-stage investment schemes

Impact: High for entrepreneurs

The government is signalling strong support for innovation and scale-ups. Tech start-ups, manufacturing innovators and creative-sector businesses may find it easier to secure early funding.

Regional Growth and Levelling-Up Commitments

Targeted funding outside London and the South East

Impact: Medium–High

Potential boosts for SMEs in the North, Midlands, Wales and Scotland. Regional grants and innovation hubs should be monitored closely by businesses looking to expand.

Fiscal Drag and Consumer Behaviour

Stealth tax increases via thresholds combined with rising wages

Impact: High

Consumers have slightly more income from wage rises, but lose more to tax over time. This may weaken discretionary spending in hospitality, retail and leisure unless wage growth outpaces tax drag.

Public Borrowing and Fiscal Stance

Borrowing reduced over the long term but remains high

Impact: Medium

The Budget focuses on stabilising the long-term public finances rather than immediate relief. Government contracts and procurement may rise as infrastructure spending continues, helping B2B sectors.

Over the last several weeks the Budget and Rachel Reeves as Chancellor of the Exchequer has been dogged with leaks on the potential contents of the Budget.

What Rachel Reeves Might Announce in the Budget — And What It Could Mean for UK SMEs

Discover what Chancellor Rachel Reeves may announce in the upcoming Budget and how potential tax, rates and growth measures could affect UK SMEs. A clear, practical guide for business owners preparing for change.

Several weeks ago That's Business published a tongue-in-cheek alternative budget, "The Alternative Budget Britain Didn’t Know It Needed" (link below), but now it's time for the "real" budget.

The next Budget from Chancellor Rachel Reeves is shaping up to be one of the most important in many years. 

With sluggish growth forecasts, rising pressures on public finances, and a commitment to deliver a “growth-first” economic strategy, businesses across the UK are watching closely.

For SMEs in particular, the big question is this: what might Reeves include in her Budget, and how will the decisions affect day-to-day trading, hiring and long-term growth?

Below, we break down the most likely policy areas, and what they could mean for business owners.

Why This Budget Matters So Much

The economic backdrop is tight. Slower-than-expected productivity growth has widened the fiscal gap, while the government has pledged not to raise income tax, VAT or employee National Insurance. That narrows the Chancellor’s options and increases the likelihood that business-related measures may be used to plug part of the shortfall.

At the same time, Reeves has repeatedly emphasised investment, private-sector growth, and support for modernisation — suggesting that the Budget may combine tax-related challenges with targeted opportunities.

Possible Budget Measures — And Their Impact on SMEs

1. Changes to Business Taxation

What might be announced?

Adjustments to employer National Insurance.

A review of business tax reliefs, possibly tightening older schemes while boosting new ones.

Potential reforms affecting dividend taxation or capital gains.

Potential impact:

Increased employment costs could make SMEs more cautious about hiring or expanding payroll. Or even trimming staff numbers.

Lean-margin businesses may feel pressure to freeze wages or consolidate roles.

Firms relying on older tax reliefs may face reduced support; those aligned to innovation, green tech or digitalisation may see gains.

2. Business Rates Reform

What might be announced?

A move to support high-street and hospitality businesses by reviewing small business rates relief.

Potentially higher charges for larger commercial property footprints or under-utilised sites.

Potential impact:

Strongly positive for micro-businesses and independent shops if reliefs are expanded.

Larger SMEs with significant premises may see higher bills, prompting a re-think of workspace strategy.

Encourages efficiency, flexible working, and potentially hybrid office models.

3. Support Packages for Growth and Innovation

What might be announced?

Expanded access to government-backed loans.

More support for exporters and manufacturing.

Incentives for adopting digital tools, AI, and green technologies.

Regional investment funding.

Potential impact:

Growth-ready SMEs could access new grants, credits or low-cost finance.

Businesses with clear digital or eco-transition plans may see the strongest benefits.

Export-focused SMEs may gain fresh momentum from expanded trade support.

This is one of the few areas likely to provide immediate opportunities rather than cost increases.

4. Labour Market and Skills Measures

What might be announced?

Funding for training, apprenticeships, and upskilling initiatives.

Support for industries facing labour shortages.

Possible adjustments to minimum wage trajectories.

Potential impact:

Improved access to skilled workers in sectors such as manufacturing, construction and tech.

A higher minimum wage would raise staff costs — particularly challenging for hospitality, retail and care.

SMEs that invest in staff development may gain productivity advantages.

5. Regulatory and Compliance Changes

What might be announced?

Updates to reporting rules for ESG and sustainability.

New requirements linked to energy efficiency or digital record-keeping.

Potential consolidation of some burdens on micro-businesses.

Potential impact:

Some SMEs may face new administrative tasks, especially in sustainability reporting.

Digital-first SMEs may find compliance easier and cheaper.

There may be support packages to help SMEs meet new requirements.

What All This Means for the SME Landscape

Likely outcomes

Margin pressure for some sectors — especially those with high labour costs.

Slower hiring in the short term if employer NI or wage costs rise.

Opportunities for ambitious SMEs in exporting, tech, manufacturing and sustainability.

Greater need for digital transformation as incentives increasingly point towards modernisation.

Funding routes opening up, but competition for grants and loans may intensify.

What SMEs Should Do Now

1. Strengthen cash-flow forecasting

Model scenarios in which employment or property costs rise. Spot vulnerabilities early.

2. Prepare to act quickly on incentives

Grants, loans and support schemes often open briefly — having business plans and forecasts ready gives you a head start.

3. Review hiring plans

Build flexibility into staffing structures where possible.

4. Assess whether you can benefit from digital or green incentives

If you’ve been postponing upgrades to your systems, equipment or processes, this Budget may justify action.

5. Engage with industry bodies

Trade associations often have direct dialogue with the Treasury and can flag sector-specific challenges.

Rachel Reeves’ upcoming Budget is expected to balance tough fiscal decisions with growth-focused measures, making it one of the most consequential for SMEs in recent memory. 

While cost pressures are possible, even likely, the Budget could also open the door to new opportunities in innovation, exporting, sustainability and investment.

For SMEs, the key is to stay flexible, informed and ready to respond. Those who prepare now will be best placed to navigate whatever changes the Chancellor introduces.

That's Business will cover the budget over the next several days.

"The Alternative Budget Britain Didn’t Know It Needed" can be found here:-

https://thats-business.blogspot.com/2025/10/the-alternative-budget-britain-didnt.html

Tottenham’s Small Business Scene Doubles as Major Events Transform the Area, GoDaddy Research Reveals

The concentration of small businesses in Tottenham has doubled in the past four years as the Tottenham Hotspur Stadium became a regular home to major international events such as NFL games, new data from GoDaddy reveals. 

The trend highlights how large-scale cultural events can spark entrepreneurship and create ripple effects across local economies.

The analysis comes from the GoDaddy Small Business Research Lab, an international research initiative that studies the economic impact of more than 600,000 small businesses in the UK and the attitudes of the owners who start and run them.

Each constituency earns a ‘microbusiness density’ count – the number of small businesses per 100 people.

Tottenham’s microbusiness density rate has soared from 1.4 in September 2021 to 2.8 this year. September 2021 was also when the Tottenham Hotspur Stadium hosted the Anthony Joshua vs Oleksandr Usyk heavyweight title bout – the first major event at the venue after Covid-19 restrictions lifted.

Since then, eight NFL games have been staged at the ground, from Atlanta Falcons’ 27-20 win over the New York Jets in October 2021 to Denver Broncos’ 13-11 triumph over the same team last weekend. Tottenham has cemented its status as a global music destination, drawing chart-topping artists including Guns N’ Roses, Lady Gaga, Beyoncé, and Post Malone between 2022 and 2024.

In parallel, despite mixed fortunes on the pitch, clamour to watch Tottenham Hotspur home games has increased, with around 90,000 people currently on the club’s season ticket waiting list. The official Tottenham Hotspur website estimates that around 2 million people attend events at the stadium each year.

Alexandra Rosen, Economist and Head of the GoDaddy Small Business Research Lab, said: “Tottenham is changing rapidly – it’s attracting new investment, new residents and new ideas. The stadium’s major events have added visibility, while local entrepreneurs have been building from the ground up.

This mix of top-down investment and grassroots activity is creating real momentum – a sign of how regeneration and entrepreneurship can grow together to strengthen local economies.”

In September 2025, GoDaddy launched its Entrepreneurial Power Rankings in the U.S. – analysing small business communities in cities that are home to NFL teams. It found that 29 of the 30 cities had a microbusiness density rate higher than the national average.

Source https://ticket-compare.com/premier-league-season-ticket-waiting-lists

Source https://www.tottenhamhotspur.com/the-stadium

TikTok Shop launches £750,000 'Shop Local' support scheme to boost British small businesses

TikTok Shop has announced the launch of Shop Local, a support scheme to help British small and medium-sized businesses (SMBs) harvest demand for homegrown goods by using the platform to reach new audiences.

Fronted by farmer and conservationist Jimmy Doherty, the scheme will help British businesses producing local products find new customers and create new sales opportunities by utilising TikTok Shop's unique 'discovery commerce' model, where shoppers discover and buy products organically through engaging videos, live streams and creators without having to leave the app.

The launch is in response to research commissioned by TikTok Shop which reveals there's a massive demand for British goods. 

83% of people say they'd be more likely to buy British produce if it was more widely available, and three in four (75%) say they prefer locally sourced products over imports.

Yet despite this appetite, many SMBs are struggling to keep pace. Over half (52%) say running a business is harder today than it was a year ago, with nearly a third (29%) citing difficulty attracting new customers as their biggest challenge.

TikTok Shop is already a powerful sales channel in the UK, with over 200,000 SMBs selling through the platform and over 6,000 Shop Lives hosted daily. 

With demand for local products rising, TikTok Shop is investing further to help British businesses unlock growth. 

For SMBs, TikTok Shop provides a way to reach new customers nationwide - without the need for big budgets or large numbers of followers on TikTok. 

And for small businesses with high-quality British products, the For You Feed can be the ultimate shop window to go viral and drive sales.

Doherty, who is co-host of Jamie & Jimmy’s Friday Night Feast, will work alongside TikTok Shop to select five local British businesses who will each receive a dedicated support package worth over £150,000, including:

Hands-on guidance from TikTok Shop experts to get started on the platform

Mentorship for staff members on how to grow sales on TiKTok Shop

Training on how to sell through TikTok Shop LIVE

Subsidised marketing support to help promote their products

Featured promotion across TikTok Shop to reach more customers

Introductions to TikTok creators and help with getting orders to customers

PR and marketing support from TikTok to promote their business off-platform

Jimmy's Farm Shop is now live on TikTok Shop (@jimmysfarmhq)) receiving support from the platform and reaching new audiences ahead of the key Christmas trading period.

For SMBs, reaching wider audiences via online platforms is essential, with 84% saying it’s critical to their survival. 

Nearly seven in ten (67%) would consider using TikTok Shop to support their sales during the upcoming seasonal trading period¹.

Jimmy Doherty, of Jimmy's Farm told That's Business: “The Shop Local scheme is an incredible opportunity for small British businesses to take that next step into online sales with the support of TikTok Shop. 

"For us at Jimmy’s Farm, it’s particularly exciting, our products are usually only available to buy here on the farm, so this marks our first real step into online selling.”

The five chosen SMBs will follow in the footsteps of existing TikTok Shop businesses like The Fat Butcher [meat seller], The Chuckling Cheese Company [snacks, dairy], Dough Girl [bakery and sweet desserts] and The Veg Box Company [veg seller] - and the wide variety of other small companies throughout the UK using TikTok Shop to sell to thousands of customers, with 8 in 10 based outside of London.

Jan Wilk, Head of TikTok Shop UK, said: "We know the current economic climate can be challenging for small British businesses, with many experiencing a mixed financial picture. But unlike other digital shopping platforms, TikTok Shop is based on discovery commerce.

"Smaller businesses don’t need huge followings or big budgets to be seen - if you have a great British product, the For You Feed is your place to shine and find viral success, with your products and businesses able to be discovered by millions. 

"It can be a lifeline to some - and we think the Shop Local scheme, with the support of Jimmy and Jimmy's Farm, will help our British businesses find great success on TikTok Shop.”

British businesses that focus on selling locally produced goods of all types are eligible to apply to the scheme. Whether they are a bakery, fishmonger or farmer - as long as they sell British goods, aren't currently trading on TikTok Shop and have under 250 employees, they are eligible.

To enter, they simply need to create and share a TikTok video demonstrating their offering to their local community, which includes the #ShopLocalComp hashtag and tagging @TikTokShop_UK, between Tuesday, 14 October and Thursday, 13 November. Winners will be selected and contacted by 12 December for participation.

According to NielsenIQ, TikTok Shop was the fastest growing online retailer in 2024, with a 131% annual increase in the number of shoppers on TikTok Shop and a 180% year-on-year rise in revenue at the end of last year.

Eligibility & Participation

By entering the Shop Local competition, businesses confirm they meet the eligibility criteria (UK-based, under 250 employees, not currently trading on TikTok Shop, and selling locally produced goods). 

By submitting an entry, participants also agree to take part in related PR and media opportunities to promote TikTok Shop, their business, and the wider support scheme.