Wednesday 24 October 2018

How to sabotage your own business

One day, whilst out for a Sunday afternoon stroll, my wife and I found a coffee shop that was exactly to our liking.

It was quirky, filled with art work from local artists and they used genuine artisan coffee from a newly established local small scale coffee roasting business and they sold genuine home baked cakes from a local small baker who baked her cakes at home.

Over the next several months we became regular visitors on most Sundays and during the rest of the week at random intervals if we both happened to have a day off that coincided.

We became friendly with the owners and the staff and would still have been visiting their coffee shop if the following event had not happened and made almost certain we would never even consider going back there.

One day we were sat at our usual table my wife had her black coffee, my coffee was with milk and my wife said: "There's something wrong with my coffee. It doesn't taste the same!"

I tried my coffee and had to agree that it was not up to their usual high standards.

I tasted my cake and I immediately knew that it was not home made. My wife tasted her cake (mine was chocolate, my wife's was coffee and walnut) and she pulled a face. "If this is home made, I'm a..." she did not finish her sentence. 

Meanwhile the owner was chatting to a friend of hers in the cafe. "Yes, we stopped using that coffee chap. He was good, but we can get much cheaper coffee from the big wholesaler on the industrial estate. And I'll tell you something else. Since we have switched from using that woman who bakes cakes at home and started buying big catering cakes from the same wholesaler, our profit margins have shot through the roof! And our customers can't tell the difference!"

My wife looked at me and whispered: "We certainly can. And I don't want to come back if they are going to rip us off!" To which I agreed. I never give people a second chance to cheat me.

The coffee shop used to be packed but it looks to be struggling a little, sometimes closing early, these days.

And all because the owners decided to sabotage their own business by cheating their customers. What remarkable folly!

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Saturday 20 October 2018

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Criminal scam reporting is far too hard

The following item is written by Mark Oldroyd of Bardfield Consulting.

 That's News is not associated with Mr Oldroyd or Bardfield Consulting and his comment piece is published on this blog as a matter of public service. 

"Earlier this year I was the victim of a sophisticated financial scam. The scam involved purchasing Pre IPO shares in Alibaba and through a company listed on the FCA website as EEA approved. I reported the scam to both the FCA and Action Fraud.

"Yesterday I was contacted by a different company also listed on the FCA website as EEA approved offering me Pre IPO shares in Uber. As few quick checks revealed that this was the same scam just using different names.

"I contacted Action Fraud gave them the details and asked for a someone to help me with what effectively was a crime in progress. I was told that was not possible, and that all that they could do was open a new report which would be looked at sometime in the next two months.

"I said hang on, if I report that a bank is being robbed I don't expect to be told that someone will possibly review my report in a couple of months time.

"Surely there is some prioritisation for crimes in progress. I was told that there was not.

"I then contacted the Crime Commissioner's Office for Essex, who were sympathetic but said all they could do was raise the issue at the next appropriate meeting.

"Finally I contacted the office of James Cleverly my local MP. I have had no response.

"No wonder that Cyber crime and fraud are on the increase, there appears to be absolutely no way to get any law enforcement help even when there is a crime in progress and a member of the public willing to help."

Mark Oldroyd.

https://www.bardfield-consulting.com

Sunday 15 July 2018

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Wednesday 21 February 2018

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Multi Level Marketing = Mums Lose Money?

"Multi Level Marketing = Mums Lose Money" is the claim by Mums Enterprise Ltd., who have taken the principled decision to ban all Multi-Level Marketing Companies from exhibiting at their flexible work and business shows that are being staged in both London and Manchester.

Mum’s Enterprise Ltd. have announced the decision that they are NOT accepting exhibitor bookings for exhibitors representing ny Multi Level Marketing (MLM) brands to protect attendees and preserve the transparent and honest ambitions of their brand.

Responsible business owners and mothers themselves, Lindsey Fish, Founder and CEO and her business partner Lucy Chaplin, know only too well, the pressures set upon parents to find a flexible work alternative funding life after children. Because of this, they chose to ban MLM operators from all aspects of their events and ro protect parents "from being conned by them."

Lindsey Fish said: "We describe Mums Enterprise Roadshow as the UK’s only premium flexible work and business show and it’s vital to us we provide an honest platform for parents across the UK to attend and discover new and genuine business opportunities which will help them obtain a healthy work life balance and #SHOOTFORTHEMOON.

“We will also ensure security staff are vigilant to any visitors who might try to promote MLM schemes at the events. We could ask them to leave if they seem to be actively promoting and trying to recruit attendees.”

Working closely with Hannah Martin, Founder of Talented Ladies Club, together they are highlighting the vulnerability of women who are seeking a way to earn a large income for little effort, affording them a perceived healthy work life balance.

Together they want to work to protect them from falling into the trap of multi-level marketing schemes because those who are recruited become trapped 'in' are compelled to keep selling the dream, as the only way to try to recoup their increasing losses is to continue selling and recruiting, so they cannot afford to speak the truth.

Hannah Martin, Founder of Talented Ladies Club comments, “Since we started investigating MLMs we’ve uncovered one shocking truth after another. We’ve been contacted by the Direct Selling Association (DSA), reps and even by MLM companies themselves. And not one has convinced us that it’s a legitimate, fair industry.

"Mothers are an obvious target for MLMs - we often have large networks of friends and are looking for opportunities to make money from home. But the glamour of their products, marketing and incentive rewards, and twee inspirational quotes, belies an ugly business model in which 99.6% of participants will lose money.

“MLMs are also very good at appearing legitimate - with clever sponsorship, sweeping industry awards and surveys (easy to do when you have an army of reps incentivised to vote for you) and creating mysterious charities.

“The truth is that MLMs are pyramid schemes in all but name. Their products are simply there to ensure they are legitimate. The real money comes from recruiting large downlines, and everyone bar the top 0.4% of the pyramid loses.

Mums Enterprise Roadshow Manchester will be a one-day event, taking place on Wednesday 20th June at Event City, in Trafford City Manchester. Mums enterprise Roadshow London will be its first ever two-day event in London in the larger venue; Olympia London which will take place from Friday 28th and Saturday 29th September 2018. The event includes individuals, initiatives and organisations who can help attendees retrain, find flexible jobs, start or grow a business and people can be safe knowing they will not see a single MLM opportunity.

To register for free visit www.mumsenterprise.events/visit or to request an exhibitor pack do so here www.mumsenterprise.events/other/get-involved.