For many small businesses, billboard advertising has always seemed like something reserved for big brands with equally big marketing budgets.
A new independent agency is aiming to change that perception by doing something refreshingly simple, publishing its prices for everyone to see.
Leeds and London-based Loud! OOH has launched with a bold campaign in the heart of Leeds that demonstrates just how affordable outdoor advertising can be.
Two adjacent 48-sheet billboards on York Street tell the whole story. One states that another agency quoted £650 for the site, while the second reveals Loud! OOH is offering exactly the same billboard for £325.
There are no hidden conditions, no small print and no promotional gimmicks. The campaign is designed to prove that outdoor advertising can be accessible to businesses of every size.
Founder Jamie Roberts, who has spent two decades working in the advertising industry, told That's Business that the traditional process of obtaining billboard prices often discourages potential customers before they even receive a quote.
Business owners typically have to complete enquiry forms, wait for follow-up calls, discuss their requirements and then wait days or even weeks before learning the actual cost. According to Roberts, many lose interest long before they receive a figure.
Loud! OOH has taken a different approach by publishing transparent pricing for billboards, digital outdoor screens, bus advertising, London Underground campaigns and other formats directly on its website. This allows businesses to research costs, compare options and make informed decisions without lengthy sales conversations.
The Leeds campaign was deliberately placed on York Street, where commuters waiting at a nearby bus stop have plenty of time to read both billboards and appreciate the message. Rather than flashing past motorists in seconds, the campaign invites people to compare the prices and question long-held assumptions about outdoor advertising.
The timing also reflects the continued strength of the sector. UK out-of-home advertising generated £1.44 billion in revenue during 2025, while industry body Outsmart reports that the medium delivers an average return of £1.80 for every £1 invested and achieves advertising recall of 79% within a month.
For SMEs looking to raise their profile, these figures suggest outdoor advertising remains a powerful marketing tool. Loud! OOH's launch serves as a reminder that, with greater pricing transparency, billboard advertising could become a realistic option for many businesses that previously believed it was beyond their reach.
As competition for customer attention grows, making advertising simpler, clearer and more affordable may prove to be just as eye-catching as the billboards themselves.
Website: loudooh.co.uk
Pricing: loudooh.co.uk/pricing
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