Businesses looking to maximise the impact of their media coverage have received some positive news, as Manchester-based press release distribution platform Pressat has announced the extension of its long-standing partnership with PA Media Group.
The renewed agreement builds on a successful relationship that has spanned 14 years and will continue to give Pressat customers enhanced access to one of the most trusted and influential news distribution networks in the UK and Ireland.
For organisations seeking to raise their profile, secure media coverage, or share important announcements, the partnership provides expanded distribution opportunities through the PA Media Newswire and Press Release Hub.
This allows businesses, charities, public sector organisations and brands to place their stories in front of journalists, editors and media outlets across the country.
Founded in Manchester in 2010, Pressat has grown into one of the UK's leading press release distribution services. The platform supports organisations of all sizes, offering a cost-effective way to share news with the media while providing international reach across more than 170 countries and support for over 40 languages.
The continued collaboration with PA Media represents a significant advantage for Pressat customers. PA Media, formerly known as the Press Association, has been delivering trusted news and information since 1868 and remains a vital source of content for national, regional and local media outlets.
When she spoke with That's Business, Alison Lancaster, CEO of Pressat Newswire, highlighted the importance of the relationship, describing the original partnership as a major milestone for the company. She noted that the collaboration has enabled customers both in the UK and internationally to distribute their news effectively to key media outlets through one of the country's most respected news organisations.
PA Media is equally enthusiastic about the future of the partnership. Alan Marshall, Managing Director of PR and Marketing Services at PA Media, told us the organisation is delighted to continue working with Pressat and to provide clients with the combined benefits of newswire distribution and online content hubs for both written and visual content.
The announcement reflects the continuing importance of quality news distribution in an increasingly crowded media landscape. While creating a compelling story remains essential, ensuring that story reaches the right journalists and publications is just as important.
For businesses investing in public relations and brand visibility, the renewed Pressat and PA Media partnership offers another valuable route to reaching audiences, generating coverage and building credibility through trusted media channels.





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