How to Run a Mini Beer Festival in Your Pub, Hotel or Bar

Discover how pubs, hotels and bars can organise a successful mini beer festival with guest ales, food pairings, brewery partnerships and smart promotion to boost sales.

For many pubs, hotels and bars, a beer festival conjures up images of marquees, dozens of casks, live bands and months of planning.

In reality, a successful beer festival can be much smaller, easier to organise and far more profitable than many licensees realise.

A well-planned mini beer festival can attract new customers, encourage repeat visits and generate additional food and drink sales, all without requiring a huge investment.

Why a mini beer festival works

Customers increasingly enjoy trying something different. While many drinkers have their favourite pint, they are often happy to sample limited edition ales, local craft beers, ciders or speciality lagers when given the opportunity.

By offering a carefully selected range of guest beers over a weekend or even a single evening, venues can create a genuine event that gives customers a reason to visit.

It also provides excellent opportunities to promote local breweries and support independent producers.

Keep it simple

Rather than attempting to offer 30 or 40 beers, consider stocking between six and twelve carefully chosen drinks.

These could include:

Local cask ales

Craft IPAs

Golden ales

Stouts and porters

Fruit beers

Premium lagers

Traditional ciders

Having a balanced selection ensures there is something for experienced beer enthusiasts as well as casual drinkers.

Work with breweries

Many independent breweries are keen to support local events.

They may be able to provide:

Branded glasses

Pump clips

Promotional materials

Tasting notes

Brewery representatives for meet-the-brewer sessions

Some breweries may even help promote the event through their own social media channels, increasing its reach.

Offer tasting flights

Not everyone wants to drink several full pints.

Serving tasting paddles or third-pint flights allows customers to sample several beers responsibly while increasing overall sales.

Providing tasting cards describing each beer's style, strength and flavour profile also enhances the customer experience.

Pair beer with food

One of the biggest opportunities is linking the festival with your kitchen.

Simple pairings might include:

Steak pie with a rich porter

Fish and chips with a golden ale

Burgers with an American IPA

Cheese boards matched with local bitters

Chocolate desserts paired with stouts

Food and drink pairings can significantly increase average spend per customer.

Create a festival atmosphere

A mini beer festival doesn't need expensive entertainment.

Consider:

Live acoustic music

Quiz nights

Brewery talks

Beer tasting sessions

Homebrew demonstrations

Charity raffles

These activities encourage customers to stay longer and create a memorable experience.

Promote early

Begin promoting the festival several weeks beforehand using:

Facebook and Instagram

Posters inside the venue

Local community groups

Email newsletters

Local newspapers and bloggers

Your own website

Regular updates introducing individual beers can build anticipation.

Encourage responsible drinking

Beer festivals should always promote sensible alcohol consumption.

Offer plenty of soft drinks, alcohol-free beers and food throughout the event. Ensure staff understand responsible retailing and provide information about public transport or local taxi services where appropriate.

Make it an annual event

If your first mini beer festival proves successful, consider making it a regular feature.

Seasonal festivals focusing on spring ales, summer craft beers, autumn harvest brews or winter stouts give customers something to look forward to each year while strengthening your venue's reputation.

The best beer festivals are not necessarily the biggest. With careful planning, good promotion and a welcoming atmosphere, even a modest event can become a highlight of the local calendar, attracting new customers, supporting local breweries and delivering a healthy boost to wet and food sales.

KeySIM Launches Flexible Pay-As-You-Go IoT SIM Pricing for UK Businesses

KeySIM has unveiled new pay-as-you-go IoT SIM pricing for UK businesses, offering multi-network connectivity, no minimum contracts and flexible data plans for connected devices across the UK and Europe.

UK-based IoT connectivity provider KeySIM has introduced a new pricing structure aimed at businesses deploying more than 100 Internet of Things (IoT) SIM cards, offering a flexible pay-as-you-go alternative to traditional connectivity contracts.

The new tariffs are designed to help organisations reduce unnecessary costs while providing reliable multi-network connectivity for everything from CCTV systems and industrial automation to environmental monitoring and remote networking.

Under the new commercial offering, UK businesses can access multi-network IoT SIM cards for a monthly rental of just £1.50 per SIM. Mobile data is charged at £0.0025 per megabyte on a true pay-as-you-go basis, ensuring customers only pay for the data they actually consume. 

Businesses requiring connectivity across both the UK and Europe can opt for KeySIM's UK and European service, priced at £3.25 per SIM per month, with European data charged at £0.008 per megabyte.

Unlike many traditional IoT connectivity packages, KeySIM imposes no minimum contract terms, allowing customers to cancel SIMs whenever required. UK voice calls and SMS messages are both charged at £0.05 per minute or message.

A key feature of the service is its multi-network capability. KeySIM's IoT SIM cards connect to all four major UK mobile networks, Vodafone, O2, EE and Three, helping businesses maintain connectivity by automatically selecting the strongest available signal.

The company says its unsteered SIM technology provides an important advantage over many conventional IoT SIMs, which often prioritise a preferred network and can experience unnecessary disconnections. For organisations that require greater control, customers also have the option to manually steer SIMs to a preferred network during planned maintenance, local outages or service disruptions.

KeySIM also offers optional fixed IP addresses, enabling secure remote access to CCTV installations, telemetry systems, industrial equipment, routers and other connected devices.

Founder Graham Robinson said the new pricing reflects the company's continued growth and commitment to transparent, technically robust IoT connectivity.

He told That's Business: "The launch of these new tariffs comes at an exciting time for KeySIM," he said. "The business now supports more than 500 customers and, during June 2026 alone, transited more than 10 million megabytes of data across our platform. These milestones reinforce our commitment to delivering transparent, flexible and technically robust IoT SIM connectivity for businesses throughout the UK and Europe."

The financial benefits of the model are already being realised by customers. Irish security specialist CSC Security Consultants switched from a pooled data arrangement to KeySIM in 2022 after discovering that around 27 per cent of the mobile data it had been purchasing was never actually used.

Managing Director Declan Cassin said the move had significantly reduced unnecessary expenditure while also delivering excellent technical support. He added that KeySIM successfully integrated the firm's CCTV connectivity into its RE Monitoring Centre, providing secure monitoring capabilities for its camera systems.

As businesses continue to expand their use of connected devices across multiple sectors, demand for flexible, usage-based connectivity is increasing rapidly. KeySIM's latest pricing is aimed squarely at organisations looking to scale their IoT deployments without being tied into long-term contracts or paying for unused data.

https://www.keysim.co.uk

That's Technology: Infinigate Appoints Kai Grunwitz as Chief Growth O...

That's Technology: Infinigate Appoints Kai Grunwitz as Chief Growth O...: The Infinigate Group has strengthened its executive leadership team with the appointment of Kai Grunwitz (PICTURED) as Chief Growth Officer ...

LendingCrowd Recognised Among Scotland's Fastest Growing Businesses

LendingCrowd has added another major accolade to its growing list of achievements after being named in the inaugural Sunday Times Scotland Fast 50, which celebrates the fastest growing businesses in Scotland.

The Edinburgh-based financial technology (fintech) lender earned its place alongside some of the country's most innovative companies after demonstrating exceptional growth over the past two years. To qualify for the list, businesses were required to achieve average annual revenue growth of at least 20%, before a judging panel selected the final 50 companies.

The recognition follows another milestone for LendingCrowd, which was recently named Scotland's fastest growing technology company in The Sunday Times 100 Tech 2026. Together, the awards underline the company's continued expansion as it strengthens its position in the UK's SME lending market.

Founder and Chief Executive Stuart Lunn welcomed the latest recognition, telling That's Buisiness: "This is a fantastic result for LendingCrowd as we continue on our mission to be the trusted source of affordable finance for SMEs across Britain."

LendingCrowd has built its reputation by providing straightforward, affordable finance to established small and medium-sized enterprises that can often struggle to secure funding through traditional high street banks. By combining modern financial technology with experienced credit decision-making, the company aims to make business borrowing faster, simpler and more accessible.

Since its launch in 2014, the lender has expanded significantly. Originally established as a peer-to-peer lending platform, LendingCrowd completed its transition to institutional funding in 2022. The move enabled the business to increase its lending capacity and support a greater number of growing companies across Britain.

Today, LendingCrowd offers business loans ranging from £75,000 to £500,000, with repayment terms of up to five years. Fixed interest rates and the flexibility to make early repayments or overpayments without penalties are designed to provide businesses with a more predictable and affordable alternative to short-term borrowing.

The company has now delivered more than £600 million in loans to British SMEs, highlighting both the scale of its operations and its long-term commitment to supporting business growth.

Recognition in the Sunday Times Scotland Fast 50 also builds on LendingCrowd's impressive track record in other industry rankings. 

The company has appeared several times in the annual Deloitte UK Technology Fast 50, most recently in 2025 when it was named Scotland's fastest growing technology business. 

It also secured 28th place in Deloitte's EMEA Technology Fast 500, ranking it among the fastest growing technology companies across Europe, the Middle East and Africa.

For Britain's SMEs, the continued success of companies such as LendingCrowd demonstrates how fintech innovation is helping to broaden access to business finance while supporting economic growth across the UK.

https://www.lendingcrowd.com

Build Beyond Referrals: New Workshop Helps Businesses Create a Reliable Client Pipeline

For many consultants, coaches and professional service firms, referrals remain one of the most valuable ways to win new business.

A recommendation from a satisfied client often comes with built-in trust, making it easier to secure new work.

However, relying too heavily on referrals can also leave businesses vulnerable. 

When recommendations slow down, so can the sales pipeline.

A new one-day workshop from Maverrik aims to help expert-led businesses change that by providing a practical framework for generating new clients consistently, without abandoning the benefits of referrals.

The Build Beyond Referrals One-Day Intensive has been created for executive coaches, business coaches, boutique consultants and expert-led businesses across sectors including professional services, financial services and technology.

Rather than encouraging businesses to replace referrals, the programme focuses on building a structured client acquisition system that works alongside them, giving organisations greater control over future growth.

Dean Seddon, Founder of Maverrik and author of Get Growing, believes many businesses leave business development until it's too late.

He told That's Business: "Referrals are valuable, but they leave too much to chance. When referrals become the main route to new business, your pipeline can become vulnerable, and business development often only gets attention once things have already started to slow down."

He went on to tell us that the workshop is designed to give business owners a repeatable process for generating opportunities, helping them feel more confident about winning new work regardless of referral levels.

Unlike traditional seminars, the intensive is designed as a hands-on working session. Delegates spend the day developing their own client acquisition framework, leaving with practical tools that can be implemented immediately rather than simply taking away ideas and notes.

The workshop is built around three key areas:

Proposition: Identifying the right audience, refining messaging and creating compelling offers.

Pre-selling: Building credibility, trust and visibility before sales conversations begin.

Pipeline: Creating a repeatable process for generating leads, booking meetings, presenting offers and following up effectively.

Together, these elements aim to provide a sustainable approach to business development that reduces dependence on unpredictable referral activity.

The Build Beyond Referrals One-Day Intensive will be held at three UK locations during September 2026:

Bristol – Tuesday 22 September

London – Wednesday 23 September

Manchester – Thursday 24 September

Attendance is limited to just 25 delegates at each event, allowing participants to receive tailored guidance while working alongside fellow business owners facing similar growth challenges.

Dean Seddon brings over 14 years of experience in social selling and client acquisition. During that time he has trained over 150,000 professionals, worked with organisations including Microsoft, Salesforce and BT, and helped clients generate more than $100 million in new business revenue.

Standard and Premium attendance options are available, with the Premium package including additional implementation resources, AI coaching and a one-to-one strategy session to help businesses put their new client acquisition systems into practice.

To learn more or to book places please visit https://maverrik.io

Axians UK launches Enterprise Architecture as a Service to simplify digital transformation

Axians UK has launched Enterprise Architecture as a Service, helping organisations align business strategy with technology while reducing technical debt, improving security and lowering costs.

Many organisations invest heavily in digital transformation, only to find that ambitious boardroom strategies fail to translate into practical technology solutions. 

Axians UK believes it has the answer with the launch of its new Enterprise Architecture as a Service (EAaaS), a flexible consultancy offering designed to align business objectives with technical delivery without the cost of employing a full-time Enterprise Architect.

The London-based technology services provider says many businesses experience what it describes as a "boardroom vision gap". Senior leaders define the commercial goals, while technical teams independently develop solutions that can become overly complex, inconsistent and difficult to maintain.

EAaaS aims to close that gap by providing an architectural framework that connects business strategy with technology implementation, ensuring digital investments support long-term growth rather than creating fragmented systems.

Ian Parker, Enterprise Architect at Axians UK, explained to That's Business that organisations without a dedicated architectural approach often end up with disconnected technology estates.

He compared the situation to building a street where every house has different foundations and construction methods, making future maintenance unnecessarily difficult. By introducing common standards and governance, he said businesses can ensure that infrastructure remains consistent, scalable and easier to manage, regardless of whether operations span London, New York or Singapore.

The service is also designed with today's biggest technology challenges in mind. Rather than treating cybersecurity as an afterthought, Axians has adopted a Secure by Design approach that builds protection into infrastructure from the outset. Sustainability considerations are also incorporated into the architecture, helping organisations create technology environments that are efficient as well as resilient.

Dan Barton, Head of Consultancy at Axians UK, said businesses are operating in an increasingly complex digital landscape where cloud computing, artificial intelligence and hybrid working continue to reshape technology requirements.

He said establishing the right architectural foundations from the beginning enables organisations to embrace innovation while maintaining strong security and governance.

Another major advantage of the service is its potential to reduce technical debt. By eliminating duplicated tools, simplifying infrastructure and creating standardised designs, businesses can reduce operational costs while improving efficiency and making future technology projects easier to deliver.

Instead of hiring an expensive full-time Enterprise Architect, organisations can access specialist expertise on demand, allowing them to benefit from strategic guidance that scales alongside their business.

As digital transformation continues to accelerate, services such as EAaaS could prove increasingly valuable for organisations looking to build secure, efficient and future-ready technology foundations while keeping costs under control.

www.axians.com

www.axians.co.uk

Apprenticeships and Internships Gain Ground as Employers Prioritise Skills Over Degrees

New research reveals employers are increasingly valuing skills, internships and apprenticeships over degrees, with AI and in-person training reshaping early careers recruitment.

The latest research into early careers recruitment suggests that employers are placing less emphasis on academic qualifications alone and giving greater weight to practical skills, adaptability and real-world experience. 

For young people entering the jobs market, that could mean apprenticeships and internships are becoming more valuable than ever before.

According to the newly published 2026 Best Practice Early Careers Guide from TST, organisations are increasingly creating multiple routes into employment rather than relying solely on traditional graduate recruitment.

The report found that companies with well-developed internship-to-graduate programmes retain significantly more employees over the long term.

 After three years, 73% of graduates who came through strong internship pipelines were still with their employer, compared with 62% at organisations without similar programmes. 

Internships also attracted around 20% more applications than graduate schemes and an impressive 80% more than apprenticeship vacancies, highlighting the growing appeal of gaining workplace experience before committing to a permanent role.

The findings are based on recruitment and retention data from 30 global organisations employing more than 2.75 million people. They paint a picture of employers becoming increasingly interested in what candidates can demonstrate rather than simply what qualifications they hold.

Dr Khairunnisa Mohamedali, (PICTURED) Managing Director and Chief Innovation Officer at TST, believes businesses are looking for people who can adapt quickly to changing workplaces. She told That's Business that it is her argument that skills, attitude and potential are now sitting alongside formal qualifications when employers make recruitment decisions.

Supporting this trend, research from the National Association of Colleges and Employers suggests that 70% of employers now use skills-based hiring for entry-level positions, while nearly half of middle-skill jobs have removed formal degree requirements altogether.

The report also highlights another interesting development: the return of face-to-face learning. Organisations with the strongest long-term retention rates delivered almost two-thirds of their induction programmes in person, compared with just over a quarter among lower-performing employers. 

Building personal relationships, company culture and workplace confidence during those early weeks appears to have a lasting impact on employee loyalty.

Artificial intelligence is also reshaping graduate development. As AI increasingly takes over routine tasks that once helped new recruits gain confidence and experience, employers are placing even greater value on qualities such as curiosity, resilience, communication and a willingness to learn. Rather than replacing early careers programmes, AI is changing what successful development looks like.

For businesses competing for tomorrow's workforce, the message is clear. Investing in apprenticeships, internships, meaningful in-person training and skills-based recruitment could prove to be one of the smartest talent strategies of the decade.

https://www.wearetst.com/insight/insight-article.html?slug=best-practice-early-careers-guide-2026