Work has been underway for several months on a new version of the site, designed to be more effective and easier for consumers, while adding a range of advanced tools for dealers designed to support sales and finance.
Gareth Ashman, group commercial director at MCN’s owner, Bauer Media UK’s Automotive and Specialist Division, told That's Business: “Using iVendi’s technology, the platform will make it easier for buyers to find and buy their next new or used bike, while allowing retailers to manage live leads, finance, payments and online sales more efficiently.
“By combining the trusted MCN brand, our expert editorial content and highly engaged motorcycle audience, with iVendi’s proven experience in end-to-end automotive platforms, we’re creating a marketplace that delivers a leading-edge online journey for both bike buyers and dealers.”
Features being added to the site include iVendi’s latest technology, the Finance Navigator motor finance comparator, alongside a finance calculator, eligibility check, reserve now capability, part-exchange valuation, buy online button and a range of lead management tools
James Tew, (PICTURED) CEO at iVendi, told us: “MCN Bikes for Sale has long been among the most valuable specialist classified bike spaces in the UK, regularly attracting 200,000 individual visitors per month. Our aim is to enhance that market position.
“Bike retailers will especially notice the difference in motor finance, thanks to features like Finance Navigator, risk-based pricing, multi-lender capabilities and extensive reporting, all of which are proven features of our existing technology.
“We want to make sure when people visit MCN, read a review and then search for that bike in the accompanying marketplace, they’ll have the best experience possible, while dealers have the tools needed to maximise that buyer enthusiasm.”
The new platform will be operational from March 2, supported by launch marketing activity across Bauer Media UK’s bike magazines, web sites, social channels and radio stations. Existing dealer users of MCN Bikes for Sale will be automatically switched over a day earlier.
James added that partnership was part of a new strategy to position iVendi as the Shopify of automotive retail – with highly effective technology covering every step of the customer journey.
“For a project such as MCN Bikes for Sale, we are able to deliver a complete and integrated processes for consumers, dealers and lenders that we believe are unrivalled in terms of ease of use, flexibility and compliance.”
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