Billboard Advertising Made Affordable: Loud! OOH Launches with Transparent Pricing

New agency Loud! OOH is challenging outdoor advertising norms by publishing transparent billboard prices, helping SMEs discover that outdoor advertising is more affordable than they might think.

For many small businesses, billboard advertising has always seemed like something reserved for big brands with equally big marketing budgets. 

A new independent agency is aiming to change that perception by doing something refreshingly simple, publishing its prices for everyone to see.

Leeds and London-based Loud! OOH has launched with a bold campaign in the heart of Leeds that demonstrates just how affordable outdoor advertising can be. 

Two adjacent 48-sheet billboards on York Street tell the whole story. One states that another agency quoted £650 for the site, while the second reveals Loud! OOH is offering exactly the same billboard for £325.

There are no hidden conditions, no small print and no promotional gimmicks. The campaign is designed to prove that outdoor advertising can be accessible to businesses of every size.

Founder Jamie Roberts, who has spent two decades working in the advertising industry, told That's Business that the traditional process of obtaining billboard prices often discourages potential customers before they even receive a quote.

Business owners typically have to complete enquiry forms, wait for follow-up calls, discuss their requirements and then wait days or even weeks before learning the actual cost. According to Roberts, many lose interest long before they receive a figure.

Loud! OOH has taken a different approach by publishing transparent pricing for billboards, digital outdoor screens, bus advertising, London Underground campaigns and other formats directly on its website. This allows businesses to research costs, compare options and make informed decisions without lengthy sales conversations.

The Leeds campaign was deliberately placed on York Street, where commuters waiting at a nearby bus stop have plenty of time to read both billboards and appreciate the message. Rather than flashing past motorists in seconds, the campaign invites people to compare the prices and question long-held assumptions about outdoor advertising.

The timing also reflects the continued strength of the sector. UK out-of-home advertising generated £1.44 billion in revenue during 2025, while industry body Outsmart reports that the medium delivers an average return of £1.80 for every £1 invested and achieves advertising recall of 79% within a month.

For SMEs looking to raise their profile, these figures suggest outdoor advertising remains a powerful marketing tool. Loud! OOH's launch serves as a reminder that, with greater pricing transparency, billboard advertising could become a realistic option for many businesses that previously believed it was beyond their reach.

As competition for customer attention grows, making advertising simpler, clearer and more affordable may prove to be just as eye-catching as the billboards themselves.

Website: loudooh.co.uk

Pricing: loudooh.co.uk/pricing

International Day of Cooperatives: Celebrating Businesses Built on Shared Success

Discover why International Day of Cooperatives highlights the importance of member-owned businesses and how co-operatives continue to strengthen communities and economies.

Every year, the International Day of Cooperatives shines a spotlight on a business model that has been quietly transforming communities, supporting local economies and creating sustainable businesses for generations.

Celebrated on the first Saturday of July, the day recognises the contribution that co-operatives make across the world. From agriculture and retail to finance, housing, healthcare and renewable energy, co-operatives demonstrate that commercial success and social responsibility can go hand in hand.

Unlike conventional businesses that primarily exist to maximise returns for shareholders, co-operatives are owned and democratically controlled by their members. Those members may be customers, employees, producers or local residents, all sharing a common interest in the organisation's success.

This unique structure encourages long-term thinking. Decisions are often made with the wider community in mind, balancing profitability with fairness, sustainability and resilience.

The UK has a proud co-operative tradition. Millions of people are members of co-operatives, whether they realise it or not, through retail societies, credit unions, farming groups or employee-owned businesses. Many communities also rely on co-operative enterprises to preserve vital local services that might otherwise disappear.

For entrepreneurs and business leaders, the co-operative model offers an alternative way to build an organisation. Employee-owned businesses, for example, can improve staff engagement, increase loyalty and create a stronger sense of shared purpose.

Producer co-operatives allow smaller businesses to pool resources, improve purchasing power and compete more effectively in increasingly challenging markets.

As businesses continue to face economic uncertainty, changing consumer expectations and growing pressure to operate sustainably, many are looking again at collaborative models that distribute both opportunity and responsibility more evenly.

Consumers, too, are increasingly interested in supporting organisations whose values align with their own. Transparency, ethical trading and community investment are becoming important factors in purchasing decisions, making the co-operative approach more relevant than ever.

International Day of Cooperatives is an opportunity not only to celebrate existing success stories but also to encourage discussion about how businesses can become more resilient, inclusive and community-focused.

Whether it's a local food co-operative, an employee-owned consultancy, a community energy scheme or a national retail organisation, co-operatives continue to prove that businesses can succeed while delivering lasting benefits for their members and society as a whole.

As the global economy evolves, the principles of co-operation, shared ownership and mutual support remain powerful tools for building stronger businesses and stronger communities.

https://www.uk.coop

Micro-, Small and Medium-Sized Enterprises Day: Celebrating Britain's SMEs

Micro-, Small and Medium-Sized Enterprises Day: Celebrating the Businesses That Keep Britain Moving.

Discover why Micro-, Small and Medium-Sized Enterprises Day celebrates the entrepreneurs and small businesses driving innovation, jobs and economic growth across the UK.

Every year on 27 June, the world marks Micro-, Small and Medium-Sized Enterprises (MSME) Day – an opportunity to recognise the millions of businesses that form the backbone of local, national and global economies.

While the headlines are often dominated by multinational corporations, it is the UK's small businesses that quietly keep communities thriving. From family-run shops and independent cafés to innovative technology start-ups, skilled tradespeople and specialist manufacturers, micro, small and medium-sized enterprises make an enormous contribution to employment, innovation and economic growth.

In the UK alone, small businesses account for the overwhelming majority of all private sector firms. Many are run by passionate entrepreneurs who have turned an idea into a successful enterprise through determination, hard work and a willingness to take risks.

These businesses create jobs, develop new products and services, support local supply chains and often provide a more personal level of customer service than larger organisations can offer. They are also quick to adapt to changing consumer habits, embracing new technology, flexible working and online trading opportunities.

However, running a small business is rarely easy.

Many owners continue to face rising operating costs, increased energy prices, recruitment challenges, changing regulations and ongoing economic uncertainty. Access to finance, cybersecurity, digital transformation and artificial intelligence are also becoming increasingly important issues for businesses of every size.

Yet despite these challenges, Britain's entrepreneurs continue to demonstrate remarkable resilience. Across every sector, business owners are finding creative ways to grow, improve efficiency and reach new customers both at home and overseas.

Micro-, Small and Medium-Sized Enterprises Day is therefore more than just a date on the calendar. It is a reminder of the vital role these businesses play in building prosperous communities and driving future economic success.

At That's Business, we're proud to shine a spotlight on organisations of every size. Whether it's reporting on exciting new product launches, innovative technologies, leadership appointments, sustainability initiatives or inspiring entrepreneurial success stories, we're committed to celebrating the people behind Britain's business community.

So today, if you know someone who runs a small business, take a moment to support them. Buy from them, recommend them, leave a positive review or simply share their story. Small actions can make a big difference.

Here's to the entrepreneurs, innovators and independent businesses that help keep Britain's economy moving forward—today on MSME Day and every day of the year.