AI Isn't Failing Businesses – Why UK Companies Need to Rethink AI ROI

AI Isn't Failing Businesses – Expectations Are.

Three-quarters of UK businesses now use AI, but only 31% report positive ROI. Discover why the issue may be expectations rather than the technology itself.

Artificial intelligence has rapidly become part of everyday business operations across the UK. From customer service chatbots to content creation tools, organisations of all sizes are embracing AI in the hope of boosting efficiency and profitability.

Yet new research suggests many businesses are struggling to see the returns they expected.

A survey of 500 senior decision-makers conducted by Studio Graphene found that over three-quarters of UK businesses are now using AI tools. 

However, only 31% reported seeing a positive return on investment, while fewer than half could clearly define what success from AI would actually look like.

At first glance, those figures might suggest AI is underperforming. But some industry experts believe the real problem lies elsewhere.

According to Angus Hay, CEO and Founder of Edinburgh-based AI agency Vereus, businesses may simply be measuring the wrong things.

Many organisations adopt AI with the expectation that it will directly increase sales, win new customers or generate additional revenue. While AI can certainly support these goals, Hay argues that its greatest value often comes from something far less glamorous: removing time-consuming administrative tasks from employees' workloads.

In many businesses, highly skilled professionals spend significant portions of their week on reporting, compliance, research, data gathering and other repetitive tasks. While necessary, these activities rarely generate revenue directly.

This is where AI can make a genuine difference.

Rather than replacing people, AI can automate many of these routine processes, freeing employees to focus on work that creates real value. More time can be spent serving customers, developing products, building relationships and driving growth.

Vereus has seen this approach deliver impressive results. One investment firm reportedly reduced a six-day intelligence-gathering process to less than two minutes. A rental business reclaimed nearly two weeks of manual reporting time during each reporting cycle, while a telecommunications company cut expansion costs by over £30,000 per month.

In each case, AI wasn't generating income directly. Instead, it was creating additional capacity for people to perform at their best.

Interestingly, separate research from KPMG suggests that 65% of UK businesses plan to continue investing in AI regardless of whether they can currently demonstrate a clear return on investment.

That may be because many business leaders instinctively recognise AI's potential, even if traditional ROI measurements fail to capture its true value.

Perhaps the most important question businesses should ask isn't "What will AI earn?" but rather "What could our people achieve if AI gave them more time to do what they do best?"

https://www.vereus.co.uk

How UK Businesses Can Improve Employee Happiness and Productivity

Discover practical strategies UK SMEs and larger companies can use to improve employee wellbeing, boost productivity, and create a happier, more engaged workforce.

For SMEs and larger corporations alike, improving working life isn’t just good ethics — it’s good business. 

Employees who feel valued, supported and trusted are more productive, loyal and engaged.

Here are the essentials:

1. Build a Culture of Respect

Encourage open communication, listen to feedback, and recognise contributions. Trust reduces micromanagement and increases accountability.

2. Offer Flexible Working

Hybrid models, flexible hours or compressed weeks can significantly reduce stress and improve morale — often at little cost.

3. Prioritise Wellbeing

Support mental and physical health through realistic workloads, access to wellbeing resources, and leadership that models healthy boundaries.

4. Invest in Development

Training, mentoring and clear career progression keep staff motivated and reduce turnover.

5. Recognise Achievement

Simple gestures — public thanks, small rewards, milestone celebrations — can have a powerful impact on morale.

6. Strengthen Leadership

Good managers communicate clearly, lead fairly and support their teams. Poor management remains one of the main reasons people leave jobs.

The Bottom Line

When employees thrive, productivity rises, absenteeism falls, and recruitment costs decrease. Whether you’re running a growing SME or a large corporate operation, investing in workplace happiness is a strategic advantage — not a luxury.

From SMEs to Corporates: How UK Employers Can Increase Productivity Through Employee Happiness

Learn how UK organisations of all sizes can enhance employee wellbeing, reduce staff turnover, and improve business performance.

For SMEs and larger corporations alike, improving working life isn’t just good ethics — it’s good business. Employees who feel valued, supported and trusted are more productive, loyal and engaged.

Here are the essentials:

1. Build a Culture of Respect

Encourage open communication, listen to feedback, and recognise contributions. Trust reduces micromanagement and increases accountability.

2. Offer Flexible Working

Hybrid models, flexible hours or compressed weeks can significantly reduce stress and improve morale — often at little cost.

3. Prioritise Wellbeing

Support mental and physical health through realistic workloads, access to wellbeing resources, and leadership that models healthy boundaries.

4. Invest in Development

Training, mentoring and clear career progression keep staff motivated and reduce turnover.

5. Recognise Achievement

Simple gestures, public thanks, small rewards, milestone celebrations, can have a powerful impact on morale.

6. Strengthen Leadership

Good managers communicate clearly, lead fairly and support their teams. Poor management remains one of the main reasons people leave jobs.

The Bottom Line

When employees thrive, productivity rises, absenteeism falls, and recruitment costs decrease. Whether you’re running a growing SME or a large corporate operation, investing in workplace happiness is a strategic advantage — not a luxury.

Water coolers make staff healthier and boost productivity

‘A healthy workforce is a happy workforce’ well, that’s often said, but how often does anyone DO anything about it?  Those people who use the services of Angel Springs, because in the case of Angel Springs ‘a hydrated workforce is a more productive workforce’ is the rule.

Good levels of hydration within the office are proven to improve concentration, provide better mental and physical efficiency and a greater level of productivity. A bottle or mains fed water cooler are known to be the best way of encouraging water consumption in the office.

Leading water cooler service provider in the United Kingdom, Angel Springs offer a number of both bottled and mains fed water coolers.

All Angel Springs’ water coolers are offered on a number of different packages, each tailored specifically towards the needs of the customer and offering a large amount of flexibility.

Since being launched in 1989, Angel Springs have maintained a high standard of quality and customer service, something the company prides itself on.

Already the leading water cooler service provider in the United Kingdom, Angel Springs continue to add thousands of new customers per month.

All customer queries are dealt with professionally and efficiently by the Angel Springs customer services staff, all of whom are BWCA (British Water Cooler Association) qualified and offer a wealth of specialist knowledge.

Regional distribution centres allow Angel Springs to source the best quality water from locations such as the Cotswold Hills to ensure customers get the best quality for money.

To find out more about Angel Springs, visit the website: www.angelsprings.com or call 0845 370 1177.