Renapur Refreshes Its Brand While Staying True to Three Decades of Customer Relationships

After over three decades of travelling across the United Kingdom and Ireland, meeting customers face-to-face and demonstrating its products at shows and exhibitions, British care products company Renapur has unveiled a refreshed brand identity inspired by its rich heritage.

The rebrand marks an important milestone for the company, which first launched in 1994 and has grown from offering a single leather care product into a trusted range of leather, suede, fabric and wood care solutions used by customers around the world.

While the business has evolved significantly over the past three decades, Renapur says one thing has never changed, the value of personal customer relationships.

Long before social media marketing, influencer campaigns and online advertising became commonplace, Renapur built its reputation by attending county shows, agricultural events, equestrian competitions, motorcycle exhibitions and trade shows. For many loyal customers, their first experience of the brand came through a live product demonstration rather than a website visit. (My wife and I have bought Renapaur leather cleaner at a number of trade shows.)

Those face-to-face interactions helped establish Renapur as a familiar and trusted name across the UK, creating a loyal customer base that has remained with the company for generations.

As the business approached its latest milestone, the team began reflecting on the company's journey by revisiting old brochures, photographs, advertisements and exhibition materials from throughout the years.

One recurring feature stood out: the distinctive Renapur green.

Although the company's products have become well known for their recognisable white packaging, the heritage green colour featured heavily throughout Renapur's early branding, show stands and promotional materials. Bringing that colour back into the spotlight became a key inspiration behind the refresh.

The result is a cleaner, more consistent visual identity that combines modern branding with the company's long-established roots.

Robin Aspinall, Managing Director of Renapur, said the refresh was designed to celebrate the company's history while preparing it for the future.

"For more than thirty years, shows and events have been at the heart of Renapur," he said.

"We've travelled the length and breadth of the country, speaking directly with customers, demonstrating products and learning from the people who use them.

"As we approached this milestone, it felt like the perfect opportunity to refresh the brand. We wanted a look that celebrated where we came from while helping prepare us for the future."

Importantly for customers, while the branding may have changed, the products themselves remain exactly the same. Renapur says consumers can continue to rely on the trusted formulations that have helped protect and restore leather, suede, fabric and wood for decades.