Birmingham's Crimson expands AI apprenticeship opportunities as West Midlands tech sector continues to grow

As artificial intelligence and data-driven technologies reshape the workplace, one Birmingham-based company is making sure the next generation of digital professionals has the opportunity to build the skills employers need.

Digital transformation consultancy Crimson has opened applications for the latest intake of its apprenticeship Academy, offering aspiring technology specialists the chance to launch careers in AI, automation and data engineering while working on real-world projects.

Since the Academy was launched in 2019, Crimson has supported 33 apprentices through structured training programmes that combine recognised qualifications with practical experience. Many of those apprentices have gone on to secure consulting, technical and client-facing roles within the business, demonstrating how apprenticeships can provide an effective alternative to the traditional university route.

The timing is significant. The West Midlands has become one of the UK's leading technology regions, boasting the fastest-growing and highest concentration of digital companies outside London. As organisations continue investing in artificial intelligence, automation and advanced data solutions, demand for skilled professionals is increasing rapidly.

Crimson's Academy has been designed to help meet that demand by giving apprentices the opportunity to work alongside experienced Microsoft specialists on AI-powered transformation projects for both public and private sector clients. Participants gain valuable hands-on experience while developing the technical and professional skills needed for long-term careers in one of Britain's fastest-growing industries.

Cat Halstead, Change and Transformation Director at Crimson, believes investing in local talent has never been more important. 

Cat told That's Business: "The technology sector is evolving rapidly, particularly with the growth of AI and data-driven services, and we need to ensure people have opportunities to develop the skills required for these careers.

"Through the Crimson Academy, we're helping people gain practical experience, earn recognised qualifications and build successful careers in technology while contributing to meaningful transformation projects."

The Academy is currently recruiting for two apprenticeship pathways: Data Engineer Apprentice – Digital Native and AI Automation Apprentice – Digital Native. Both programmes are aimed at people taking their first steps into the technology sector, regardless of whether they have chosen not to attend university or are looking for a more practical route into employment.

Former apprentice Loren Thomas, who joined the Academy in 2020 as a Software Testing Apprentice, credits the programme with transforming both personal confidence and career prospects.

"My apprenticeship gave me the opportunity to grow both personally and professionally," Loren said. "It opened doors, broadened my experience and gave me the confidence to pursue a career I'm passionate about."

With applications now open, Crimson hopes to attract talented people from across Birmingham and the wider West Midlands who are eager to play a part in the region's thriving digital economy. As businesses continue embracing AI and automation, initiatives like the Crimson Academy are helping ensure the workforce develops alongside the technology itself.