Build Beyond Referrals: New Workshop Helps Businesses Create a Reliable Client Pipeline

For many consultants, coaches and professional service firms, referrals remain one of the most valuable ways to win new business.

A recommendation from a satisfied client often comes with built-in trust, making it easier to secure new work.

However, relying too heavily on referrals can also leave businesses vulnerable. 

When recommendations slow down, so can the sales pipeline.

A new one-day workshop from Maverrik aims to help expert-led businesses change that by providing a practical framework for generating new clients consistently, without abandoning the benefits of referrals.

The Build Beyond Referrals One-Day Intensive has been created for executive coaches, business coaches, boutique consultants and expert-led businesses across sectors including professional services, financial services and technology.

Rather than encouraging businesses to replace referrals, the programme focuses on building a structured client acquisition system that works alongside them, giving organisations greater control over future growth.

Dean Seddon, Founder of Maverrik and author of Get Growing, believes many businesses leave business development until it's too late.

He told That's Business: "Referrals are valuable, but they leave too much to chance. When referrals become the main route to new business, your pipeline can become vulnerable, and business development often only gets attention once things have already started to slow down."

He went on to tell us that the workshop is designed to give business owners a repeatable process for generating opportunities, helping them feel more confident about winning new work regardless of referral levels.

Unlike traditional seminars, the intensive is designed as a hands-on working session. Delegates spend the day developing their own client acquisition framework, leaving with practical tools that can be implemented immediately rather than simply taking away ideas and notes.

The workshop is built around three key areas:

Proposition: Identifying the right audience, refining messaging and creating compelling offers.

Pre-selling: Building credibility, trust and visibility before sales conversations begin.

Pipeline: Creating a repeatable process for generating leads, booking meetings, presenting offers and following up effectively.

Together, these elements aim to provide a sustainable approach to business development that reduces dependence on unpredictable referral activity.

The Build Beyond Referrals One-Day Intensive will be held at three UK locations during September 2026:

Bristol – Tuesday 22 September

London – Wednesday 23 September

Manchester – Thursday 24 September

Attendance is limited to just 25 delegates at each event, allowing participants to receive tailored guidance while working alongside fellow business owners facing similar growth challenges.

Dean Seddon brings over 14 years of experience in social selling and client acquisition. During that time he has trained over 150,000 professionals, worked with organisations including Microsoft, Salesforce and BT, and helped clients generate more than $100 million in new business revenue.

Standard and Premium attendance options are available, with the Premium package including additional implementation resources, AI coaching and a one-to-one strategy session to help businesses put their new client acquisition systems into practice.

To learn more or to book places please visit https://maverrik.io