12 Transformative CIOs Join Board of Directors with Mission  To Create and Promote Technology Business Management Best Practices
Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced the TBM Council
 has been launched as a separate Delaware-based, nonprofit organization.
 The mission of this new entity is to identify and promote best 
practices for running technology organizations like a business. 
Initially founded by Apptio as a CIO user community, the TBM Council has
 since grown to include more than 225 members -- including CXOs from 
some of the world’s most advanced IT organizations -- who are 
collectively leveraging TBM to become a more strategic partner to the 
business. 
“To become a true partner to the business, CIOs must move beyond the 
vocabulary of technologies, SLAs and projects, to conversations around 
the trade-offs needed to balance cost, quality and value,” said Rebecca 
Jacoby, CIO of Cisco and Co-Chair of the TBM Council. “The TBM Council 
has proven to be a highly effective and collaborative forum for sharing 
best practices with other CIOs and IT leaders who are in the midst of an
 IT services transformation.”
The Council’s charter is to produce an openly available TBM framework 
that advances the professional discipline of technology leaders and 
matures supply and demand processes between IT and the business. The 
Council will synthesize the knowledge of CIO innovators and publish 
benchmark data back to Council members, define standards and roadmaps 
for IT organizations as they implement TBM, and facilitate peer-to-peer 
knowledge sharing. The Council shares knowledge via a secure, 
members-only portal as well as a bi-annual CIO Summit event. Twelve 
technology leaders from across the Fortune 1000 have been named to the 
Council’s Board of Directors, including:
• Rebecca Jacoby, Cisco Systems* 
• Tom Murphy, AmerisourceBergen (former CIO)
• Larry Godec, First American*
• Robert Webb, Hilton Worldwide (former CIO)
• Mike Benson, DIRECTV 
• Erez Yarkoni, T-Mobile
• Tim Campos, Facebook 
• Jim Scholefield, The Coca-Cola Company
• Carol Zierhoffer, Xerox  
• Ralph Loura, The Clorox Company
• Greg Morrison, Cox Enterprises 
• Sunny Gupta, Apptio
The Council hosted the 11th CIO Summit event on June 7th, featuring case
 study presentations from TBM Council members, including DIRECTV, 
Nomura, and Park Nicollet Health Services, who explored a variety of TBM
 themes, including cost transparency, private cloud adoption, and 
outsourcing strategies. A complete agenda for the event can be found at 
the TBM Council website. 
As the technical advisor and principal sponsor of the TBM Council, 
Apptio has seeded initial content, provided funding for the Council’s 
incorporation as a nonprofit organization, and will remain involved in 
its governance and operations to help ensure its success. Sunny Gupta, 
CEO of Apptio, has been appointed the Founding Director of the TBM 
Council and will provide operational and strategic guidance. In this 
capacity, Sunny will collaborate closely with the rest of the TBM 
Council Board of Directors to create a sustainable operating 
infrastructure to support the Council’s growth and research efforts. 
“As TBM becomes the strategic control point for CIOs and IT leaders to 
run the business of technology, TBM Council members have voiced the need
 for an organization that can establish a common set of best practices 
and methodologies for optimizing their run-the-business spend and get 
more from their change-the-business investments,” said Sunny Gupta. 
“The TBM Council is being driven by some of the world’s most 
innovative CIOs who are eager to share best practices and showcase the
 value that their TBM initiatives have brought to their organizations.”
FACTFILE:
Apptio is the leading independent provider of on-demand Technology 
Business Management (TBM) solutions for managing the business of IT. 
Apptio enables IT leaders to manage the cost, quality and value of IT 
services by providing deep visibility into the total cost of IT 
services, communicating the value of IT to the business through an 
interactive "Bill of IT,"
 and strategically aligning the planning, budgeting and forecasting 
processes. Apptio's TBM solutions play a critical role in helping 
companies understand and drive chargeback, virtualization, Cloud and 
other key technology initiatives. Global enterprise customers such as 
Bank of America, Boeing, JPMorgan Chase, Microsoft, St. Luke's Health 
System, and Swiss Re rely on Apptio to reduce costs and align IT with 
business priorities. For more information, visit the Apptio website or 
the Apptio blog. 
About the Technology Business Management Council
Governed by innovative CXOs from a diverse group of Fortune 500 
companies, the Technology Business Management (TBM) Council is a 
nonprofit business entity focused on the development of a definitive 
framework for running technology organizations like a business. Our 
mission is to serve equally our members and our profession by 
synthesizing TBM best practices into a professional and recognized 
discipline for technology leaders. By participating in the Council, 
members learn from their peers how to maximize the business impact of 
every dollar invested in technology and to become more strategic to the 
business. The Council is open to any qualified business technology 
executive. To learn more about the TBM Council, visit: www.tbmcouncil.org.
 
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