The partnership introduces an optional distribution circuit through which Pressat clients can have their press releases published on 65 regional news websites.
Content will appear as a clearly identified branded feature for sharing company announcements.
For businesses, regional visibility can be valuable. A national campaign may generate broad awareness, but coverage tailored to particular towns, cities and regions can help a company reach customers, partners and stakeholders closer to the markets it serves. It may also benefit international organisations looking to build recognition and credibility among UK consumers.
SWNS was founded in the 1970s and has supplied breaking news, features, photographs and other multimedia material to publishers for around 50 years. Its longstanding relationships with national and regional media organisations underpin the distribution option now available to Pressat users.
“The UK media market is highly competitive, and visibility in this region is crucial for any organisation looking to grow, whether they are based here already or international firms looking to reach UK consumers,” Alison Lancaster, CEO of Pressat told That's Business.
“This partnership with SWNS gives our clients a direct route into some of the most trusted regional media outlets in the country.”
Martin Winter, managing director at SWNS,told us: “We have been supplying trusted news content to publishers for 50 years. By working with Pressat, we’re enabling brands and businesses to connect with readers through established, respected platforms.”
Pressat has operated since 2010 and has developed into one of the UK’s leading press release distribution services.
The platform disseminates content and images, helping organisations reach journalists, publishers and audiences.
The new collaboration broadens that offer by allowing users to add regional online placement to their campaigns. As the resulting articles are branded features, businesses should regard them as a complement to traditional media outreach rather than a substitute for independently selected editorial coverage.
Nevertheless, for organisations that want greater reach, a stronger regional presence or more opportunities for their announcements to be discovered online, the partnership could provide a useful additional route to market.
The new SWNS distribution circuit is now live and available to Pressat users. Further information is available from Pressat https://pressat.co.uk
