Tuesday, 28 February 2012

10 Yetis PR Agency Launches ASocialMediaAgency

10 Yetis PR Agency has announced that it has decided to launch ‘A Social Media Agency’. This is as a direct result of the volume of enquiries it was receiving for social media campaigns to run either individually or alongside public relations campaigns.

With a proven track record in social media, the agency felt it was time to have a team dedicated exclusively to managing social media accounts and to deliver results-driven social campaigns.

10 Yetis, the consumer and tech public relations agency based in Gloucestershire, has announced that it is launching A Social Media Agency (www.ASocialMediaAgency.co.uk). The new sister agency will focus on six main areas: social media strategy, social media training and management, social media tools and technical support, online reputation management, social media advertising and social media for search engine optimisation.

10 Yetis PR Agency, www.10Yetis.co.uk, has several success stories when it comes to social media, including successful campaigns for clients like gaming marketplace Playr2.com and multi-lingual social network Badoo.com. Aiming to improve their client’s campaigns, 10 Yetis understand that conversation is key.

The launch of ASocialMediaAgency will be the latest addition to the company’s current portfolio of services, which includes video content through The Online Video Company and PR services through 10 Yetis itself. ASocialMediaAgency will be based at the 10 Yetis PR offices in the heart of the South West.

Andy Barr, founder of ASocialMediaAgency.co.uk and head of Yeti, had the following to say about the launch: “Social media has played a big part in client campaigns for a number of years now and with the increasing demand for social media services, we felt it was the right time to launch A Social Media Agency, for existing and new clients.

"We are doing things differently in comparison to many social media agencies work and believe talking about ‘return on investment’ from media shouldn’t be a dirty word. Social media campaigns have to be about more than conversation and our team know how to deliver results.”

This ROI focused strategy has seen A Social Media Agency quickly win a number of accounts, resulting in the appointment of Laura Edwards as a dedicated social media account manager. Speaking about her appointment, Laura said:

“It’s exciting to be working with 10 Yetis and the launch of A Social Media Agency; the company’s ethos perfectly aligns with my own on how businesses should be using social media. Now brands have established themselves online, it’s time to implement a social media strategy that really makes a difference to your businesses bottom line.”

Laura previously worked as a freelance social media consultant working with a number of PR agencies on their client’s social media campaigns. She has worked with brands like Jockey Club Racecourse, Gloucester Rugby Club and ITV.

(EDITOR: I have always found 10 Yetis to be a very good PR firm to work with from my perspective as a journalist and I have no reason to doubt that their commitment to A Social Media Agency will be every bit as strong and effective.)

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