Sunday, 26 February 2012

Accolades For PrismaStar at the Econsultancy Marketing Awards

Last night, February 23rd 2012, in the glittering surrounding of The Hilton Park Lane, London, PrismaStar was a finalist in the Innovation In Multichannel Marketing category, at the Econsultancy Innovation Awards 2012, for its PrismaStar Selector product.

PrismaStar made it all the way through to the final shortlist in an incredibly strong field that included the likes of Coventry University, House of Fraser, Majestic Wine and Google Inc, from a global field of 450 candidates.

“Our clients are telling us that The PrismaStar Selector is making a significant difference to their businesses and it’s great to achieve recognition from the industry for this,” said PrismaStar’s COO/MD, Jonathan Horden. “Coming this far reflects the remarkable results we’ve achieved for our clients and how we have contributed to the eCommerce industry. We were just edged out in the final, but for a young company like us to be compared to a giant like Google is incredible. We will continue to aim to offer our client’s customers the best possible retail experience both online and in-store.”

The PrismaStar Selector is a revolutionary new shopping interface that can be used by retailers on their websites, in-store as touchscreen POS/Kiosk, and on consumer mobile phones. It’s proprietary algorithms suggest products in a way that best fits what the shopper is looking for. The Selector enables retailers to offer their customers a unique shopping experience that will increase engagement, improve conversion and deliver measurable ROI. In summary, The PrismaStar Selector helps customers make better, faster decisions resulting in satisfied customers leading to increased customer lifetime value.

Deploying the solution has resulted in a strong increase in conversion rates and basket sizes for PrismaStar’s clients and higher levels of satisfaction amongst consumers.

The awards are judged by a panel of industry experts, including the Executive Director of the Direct Marketing Association and Group Director of Coca-Cola Worldwide Interactive Marketing, to find the ideas that have broken boundaries and set new paradigms in Digital Marketing.

“Innovation is the Rocket Fuel of Digital Marketing,” said Econsultancy’s Laura Wall, “PrismaStar have shown that a good idea, well-executed that bucks the trends in a field, can be a complete game-changer. They may well have changed multi-channel shopping permanently. It is perfectly aligned with our principles of not just improving on what’s out there already, but of finding a new solution to a problem.”

The announcement completes an incredible 12 months of industry recognition for the PrismaStar team. PrismaStar started off being selected for WebMission11, a highly prestigious trade mission to San Francisco for the UK’s best tech firms sponsored by the UK’s Technology & Strategy Board. The firm has gone on to win the prestigious ‘Longhorn Category’ at the White Bull Awards and ‘Best Site Innovation’ at the 2011 eCommerce Awards for Excellence. Prior to this they were shortlisted for the ‘Best Third Party Affiliate’ award at the A4u Awards in 2010.

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