Tuesday, 21 February 2012

My Workwear - Online UK company enjoys growth and secures Vimto International contract

Shropshire based My Workwear have enjoyed a successful past twelve months, despite the difficulties faced by the tough economic climate. Manufacturing has been a hard hit sector, making the companies growth all the more impressive. In an era where price has become key and margins have been squeezed, it is encouraging to hear such news.

Established in 1984, the family run business has seen many changes in the industry and survived all manner of challenges including recessions, fierce competition and even a fire! Perhaps the biggest battle for the British workwear industry has come from overseas garment manufacturing at a price structure unsustainable in the UK.

Having enjoyed 46% growth for the last financial year, the [work clothes supplier can credit these figures to a key change of focus beginning in 2005. Director, James Worthington explains ‘We recognised the potential of the internet earlier than most, as we knew identifying new routes to market was essential for the business to prosper’. The online operation has now become the most significant area of growth and turnover for the corporate clothing supplier.

Winning a contract to supply Vimto International with their polo shirts and tabards, has added to a positive outlook for the company and demonstrates a high level of diversity, essential for survival why trading remains challenging. The business now deals with large corporate accounts, whilst still offering ‘no minimum’ orders to smaller clients and sole traders via their website.

An embroidery service, offering a one week turnaround on personalised logos, enables the company to cater for all the clothing needs of business, via a ‘one stop shop’ approach. Free delivery on orders over £99 and a competitive online pricing policy have also helped towards a high level of customer satisfaction and conversion.

Along with growth has come an ever expanding range of products. These include: high visibility jackets, safety boots, work uniforms, corporate suits and even workwear for children. Long term relationships have also been built with all the main brands including Fruit Of The Loom, Gildan, Dickies, Portwest and Uneek.

Despite the diversity of client base and products, My Workwear understand the importance of customer satisfaction. Repeat orders are cited by the company as key to growth and a sign of high levels of service. Often, larger more corporate sized firms find satisfying a wide range of clients tough, but this is an area family business’s excel in. It can be argued nobody cares like a family owner.

For details call 01952 585881 or visit www.myworkwear.co.uk

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