Showing posts with label 10 Yetis. Show all posts
Showing posts with label 10 Yetis. Show all posts

Tuesday, 28 February 2012

10 Yetis PR Agency Launches ASocialMediaAgency

10 Yetis PR Agency has announced that it has decided to launch ‘A Social Media Agency’. This is as a direct result of the volume of enquiries it was receiving for social media campaigns to run either individually or alongside public relations campaigns.

With a proven track record in social media, the agency felt it was time to have a team dedicated exclusively to managing social media accounts and to deliver results-driven social campaigns.

10 Yetis, the consumer and tech public relations agency based in Gloucestershire, has announced that it is launching A Social Media Agency (www.ASocialMediaAgency.co.uk). The new sister agency will focus on six main areas: social media strategy, social media training and management, social media tools and technical support, online reputation management, social media advertising and social media for search engine optimisation.

10 Yetis PR Agency, www.10Yetis.co.uk, has several success stories when it comes to social media, including successful campaigns for clients like gaming marketplace Playr2.com and multi-lingual social network Badoo.com. Aiming to improve their client’s campaigns, 10 Yetis understand that conversation is key.

The launch of ASocialMediaAgency will be the latest addition to the company’s current portfolio of services, which includes video content through The Online Video Company and PR services through 10 Yetis itself. ASocialMediaAgency will be based at the 10 Yetis PR offices in the heart of the South West.

Andy Barr, founder of ASocialMediaAgency.co.uk and head of Yeti, had the following to say about the launch: “Social media has played a big part in client campaigns for a number of years now and with the increasing demand for social media services, we felt it was the right time to launch A Social Media Agency, for existing and new clients.

"We are doing things differently in comparison to many social media agencies work and believe talking about ‘return on investment’ from media shouldn’t be a dirty word. Social media campaigns have to be about more than conversation and our team know how to deliver results.”

This ROI focused strategy has seen A Social Media Agency quickly win a number of accounts, resulting in the appointment of Laura Edwards as a dedicated social media account manager. Speaking about her appointment, Laura said:

“It’s exciting to be working with 10 Yetis and the launch of A Social Media Agency; the company’s ethos perfectly aligns with my own on how businesses should be using social media. Now brands have established themselves online, it’s time to implement a social media strategy that really makes a difference to your businesses bottom line.”

Laura previously worked as a freelance social media consultant working with a number of PR agencies on their client’s social media campaigns. She has worked with brands like Jockey Club Racecourse, Gloucester Rugby Club and ITV.


(EDITOR: I have always found 10 Yetis to be a very good PR firm to work with from my perspective as a journalist and I have no reason to doubt that their commitment to A Social Media Agency will be every bit as strong and effective.)

Wednesday, 3 August 2011

Innovative 10 Yetis PR Agency invests in new online video company

10 Yetis PR has today announced it has invested in a start up online video production company, as it looks at the future of PR campaigns and the rising demand by media for web clips and short online films to support digital media projects.

10 Yetis, the consumer and tech PR Agency based in the South West of the UK has announced that it has invested in the start up web film business; The Online Video Company. The announcement comes at a time when the agency is seeing unprecedented levels of demand from media across all platforms for web clips and videos to support the publicity campaigns that it manages on behalf of its clients.

The Online Video Company already has an impressive business-to-business show-reel, courtesy of its cinematic and high quality approach to creating web films. To date the company has secured high profile commissions from the likes of Keele University and, most recently, the Fredericks Foundation; where the company was tasked with filming the Prime Minister, David Cameron.

The investment will be used to help the company market its current portfolio of services along with launching a new Video Blogger range of tools and Search Engine Optimisation focused video packages. The Online Video Company will be based at the 10 Yetis PR offices in the heart of the South West.

Speaking about the investment, Andy Barr, co-founder and Head Yeti at 10 Yetis said: "The investment in The Online Video Company is very much about 10 Yetis making sure that it is fully prepared for the future demands of the national and international media as, over the last year, we have seen unprecedented levels of requests from journalists and publishers across every form of media for videos and web clips to support our client campaigns."

He continued "The Online Video Company is renowned for its cinematic quality business films that have taken online videos to the next level. I am confident that our disruptive approach to both Media & Search Engine Optimisation campaigns that have always been successful, combined with The Online Video Company's obvious talent will result in our going on to deliver the types of projects that will delight clients and deliver to them the return on investment that is needed in such a tough economic environment.”

Dr Mark Davies from The Online Video Company said: "I am very excited about the new opportunities that now lay ahead. We've hit one of those golden moments in the business film industry where all sorts of things have clicked together at just the right time. Recent advances in film production technologies and fresh talent coming through are challenging what has largely become a very tired and unimaginative industry.

“With 90% of adults now having access to broadband quality internet, both they and the search engines are hungry for richer content, providing a fantastic opportunity for businesses to engage people on a whole new level.

“At The Online Video Company we have a truly unique skill base - strengthened through our connection with 10 Yetis. We take time to understand client’s businesses, the best way to convey them through film, and the best way to get it out there to deliver results."

Click to see more about The Online Video Company, or call 0800 033 7384. Click to see more about 10 Yetis Public Relations Agency, or call 01452 348211.