Tuesday, 23 August 2011
Press release wire service streamlined to help PRs and businesses reach more media
Submitting press releases to Daryl Willcox Publishing's Response Source and SourceWire services has been simplified and as a result PR professionals can now reach more journalists.
Stories posted will now appear on both the Response Source and SourceWire websites, so PRs do not have to choose which site to post on as they did previously. This means press releases will be exposed to more members of the media as both sites are established resources used daily by thousands of journalists, and are well-indexed by search engines.
The service has also been renamed SourceWire News Distribution to better differentiate the press release distribution service from the Response Source Journalist Enquiries System.
The press release submission form contains all 25 journalist subject categories spanning business and finance to media and marketing, travel, sport, health and technology. It is easier to follow, with clearer steps to submitting a story and adding tools such as images and videos.
Pricing is largely unchanged but is now based on how many categories are chosen, instead of which wire a release is posted on.
“We’ve overhauled the press wire service based on feedback from our users and it is now simpler for PR professionals to submit a story and reach more journalists,” said Daryl Willcox, chairman of Daryl Willcox Publishing. ”It’s another step in our quest to get news out in the most straightforward and effective way.”
Also, Press Association press release distribution has been added to the wire options to allow PRs additional reach to national, regional and broadcast media in the UK.
Willcox continued: “SourceWire News Distribution is now easier to use and even more effective.”
Daryl Willcox Publishing (www.dwpub.com) provides information services for journalists and public relations companies. Launched in 1997, the company connects media professionals to create opportunities for timely, relevant press coverage. Products include the Response Source Journalist Enquiries System, SourceWire News Distribution, the Freelance Journalist Directory and the FeaturesExec Media Database. Over 2,500 companies use Daryl Willcox Publishing's media relations services, including around 120 of the top 150 PR Companies.
(EDITOR: If you do not use SourceWire, you are not keeping ahead.)