Showing posts with label research. Show all posts
Showing posts with label research. Show all posts

Tuesday, 17 March 2026

The AI brain drain: how unclear rules are costing UK businesses their best talent

New research from Red Eagle Tech, a London-based bespoke software development firm, reveals a shocking 54.5% of full-time UK desk workers don't have a clear, enabling policy from their employer on how to use AI tools at work.

The survey of 200 full-time employed UK office and administrative workers exposes what we're calling the "AI permission gap" a growing disconnect where employees understand the value of AI from their personal lives, but are left in the dark about whether they can apply it safely in the workplace.

Crucially, the research challenges the tired narrative that UK AI adoption is being held back by a workforce "skills gap." Instead, the data reveals it's a leadership and enablement problem that's now actively damaging recruitment, retention, and data security.

Key findings from the research

The AI brain drain: 66.5% of workers said a prospective employer's approach to AI tools would influence their decision to accept a job offer. Over a quarter (25.5%) cited it as a "major factor," stating they'd actively prioritise companies that provide approved tools and avoid those that restrict them.

The total policy vacuum: 41% of UK desk workers operate in a complete policy vacuum, where AI has either never been mentioned, or they rely purely on informal, unwritten chats.

The integration paradox: Even among workers whose employers do have a clear, enabling AI policy, 33% still resort to using "shadow AI" (unapproved consumer tools) to get their work done.

Shadow AI is everywhere (and bans don't work): Overall, nearly a third (32%) of all respondents admitted to using consumer AI tools for work tasks without their employer's knowledge. 

When employers issue a strict ban, that number barely moves (33.3%). Bans don't stop AI; they just remove IT oversight.

The conscientious worker penalty

The research highlights a perverse workplace dynamic created by the 41% policy vacuum. When employers stay completely silent on AI, human nature takes over and the workforce splits in two.

Roughly 30% of workers in this vacuum become risk-takers, turning to shadow AI to get their work done faster while quietly exposing the business to data risks. But the remaining 70% - the conscientious majority - abstain entirely. Because there's no official rule saying "yes", they default to "no".

This creates the conscientious worker penalty: ambiguous policies don't stop the rule-breakers; they simply paralyse the rule-followers. Careful, compliant employees are left doing manual drudgery and falling behind, simply because they're too professional to use unapproved tools.

Kat Korson, Director at Red Eagle Tech, told That's Business: "The great irony here is doing nothing isn't playing it safe. 

"When you leave a policy vacuum, your risk-takers just use AI behind your back, anyway, while your most careful, quality-conscious team members miss out on hours of productivity gains. On top of that, your best talent is actively looking for employers who have this sorted. It's time to give them the right tools and clear permission."

The integration paradox: why off-the-shelf AI fails

The survey also uncovered a major warning sign for IT leaders buying generic corporate AI licences. Even when employers provide a clear, enabling policy, a third of their staff still use unapproved 'shadow' AI.

Why? Because generic off-the-shelf AI subscriptions can't access the specific databases, CRMs, and workflows that teams use every day. 

If the "approved" AI tool requires manual data exports and copy-pasting, employees will inevitably revert to using consumer tools or browser extensions that do it automatically.

What workers are telling us

When asked to describe how their employer’s approach to AI affects them, respondents in the policy vacuum expressed deep frustration and growing anxiety:

"It's made me worried that they will use it to reduce staff." - Office worker, West Midlands (unsure what AI rules apply)

"Sometimes we need to write reports. I'm sure with bullet points, AI could write our reports much quicker, and with more writer's flair too." - Administrative worker, North East England

By contrast, workers at companies with clear, enabling AI policies reported high morale and massive operational benefits:

"Data entry has been a huge time saver. It’s removed hours on end of repetitive entry." - Professional, Scotland

"I feel empowered to be able to create content with the help of AI. This makes me more productive and helps me produce better results." - Professional, East Midlands

Three steps to get this fixed

Red Eagle Tech recommends UK businesses take three straightforward steps to close their AI permission gap:

Publish a clear AI policy. Over half of employees are operating without official, enabling rules. Grab a copy of Red Eagle Tech's AI acceptable use policy template to immediately clarify what's allowed and protect your company data. Free download, no registration required.

Ask your team what they need. Survey your employees about what workplace tasks they believe AI could improve. The gap between their daily reality and your assumptions will surprise you. Take our 5-minute AI readiness assessment to discover how prepared your organisation is for the change. Free tool, no registration required.

Move to bespoke, integrated solutions. Off-the-shelf AI tools that can't securely connect with your existing business systems (like Sage or Xero) will never earn sustained use. 

Custom-built AI solutions that integrate with actual workflows deliver measurably higher adoption and eliminate the need for shadow AI entirely.

To grab a copy of the free AI policy template, dive into the full research data, or to take our free 5-minute AI readiness assessment, visit redeagle.tech/blog/uk-ai-permission-gap-research.

Thursday, 9 November 2023

RSM launches new digital hub for research thought leadership

RSM Discovery, the knowledge hub for thought leadership at Rotterdam School of Management, has relaunched today in a new and expanded format to coincide with UN’s World Science Day. 

With the aim to help business and academia to better understand how research can be used to drive stronger performance and success, this new hub provides expert insights on key management topics such as leadership, data and AI, logistics, entrepreneurship, and more. Featuring the world-class management research, articles, videos and a directory of knowledge experts, RSM Discovery helps link theory to practice by giving business professionals, academics and students actionable tools and knowledge for better decision making.

RSM Discovery was originally launched in 2014 to bridge a global audience of business managers with best-in-class research. While the new version provides more features and new topics for users, it also offers almost a decades-worth of archived RSM articles and videos for a more comprehensive overview of the global business landscape. Managers and business professionals can use the redesigned RSM Discovery as their portal into original thought leadership from one of Europe’s leading business schools.

Understandable and accessible research

“By making research more understandable and accessible for business professionals, students and the media, we are able to deliver our researchers’ expert insights directly to the people who need it, and can use it most in business and society. The have the ability to share it even more widely with their networks now,” noted Danielle Baan, RSM’s science communications officer.

“We have a queue of researchers who are keen to share their research on the new Discovery platform and we are really looking forward to sharing as much as we can with the business community so this new knowledge can be used to further our mission – to be a force for positive change in the world,”

UNESCO World Science Day

The launch of the new RSM Discovery platform is timed to coincide with UNESCO’s World Science Day which highlights the important role of science in society and the need to engage the wider public in debates on emerging scientific issues. Business research and management science are important parts of the debate – and RSM uses the United Nations' 17 Sustainable Development Goals (SDGs) and their relevance for the business world to underpin its education , research and engagement with society.

https://www.rsm.nl

(Image courtesy of Pete Linforth from Pixabay)

Wednesday, 8 November 2023

UK Research Integrity Office (UKRIO) is pleased to announce the appointment of new CEO, Stephanie Neave

Stephanie Neave is an accomplished research leader and experienced strategist with an extensive research portfolio and track record in supporting organisations to better design, deliver, and use research to improve policy and practice. Her considerable experience will deepen the charity’s impact on the sector and continue the evolution of UKRIO.

Stephanie is currently the Head of Research and Strategy at Mission 44, a charitable foundation launched by Sir Lewis Hamilton to address systemic issues within education, employment, and youth empowerment.

Before Mission 44, Stephanie was the Head of Research and Evaluation at the national charity EngineeringUK. She also created and oversaw the research team at the Equality Challenge Unit (now Advance HE), the national body for equality and diversity in higher education.

Said Stephanie: “I'm absolutely delighted to have been appointed to lead the UK Research Integrity Office as its new Chief Executive Officer. Having devoted my career to social research, I hold a keen appreciation for the mission of UKRIO, the reputation it already commands as a trusted voice in research integrity, and the enormous potential it has to reach new heights.

“As its new CEO, my focus will be to ensure UKRIO harnesses the ample opportunities and challenges on the horizon to best meet the needs of the research community, acting to champion good practice and prevent misconduct in an ever evolving and increasingly complex field.”

UKRIO is currently led by James Parry, who has served as CEO for the last fifteen years and has been the driving force behind many of the charity’s successes. James will be remaining at UKRIO, moving to the role of Chief Innovation Officer where he will continue to spearhead new initiatives and innovate the charity’s growing services.

Professor Sir Ian Boyd, Chair of UKRIO, says, “Today’s research landscape is opening up new opportunities for societal benefit but also potential for harm. In appointing Stephanie, we will deepen the expert advice, guidance and training UKRIO provides to researchers, as well as further elevate the importance of research integrity within policy and public discourse.

“We look forward to welcoming her to the team in December and working together to advance research integrity in the UK.”

Saturday, 14 October 2023

Stay Ahead of the Game: Leveraging Google Alerts for Your Business Research Needs

In today's fast-paced business landscape, staying ahead of your competitors and making informed decisions is absolutely crucial. To achieve this, you need to keep a keen eye on the latest trends, industry developments, and competitor activities. 

Fortunately, there's a powerful and often overlooked tool that can help you do just that: Google Alerts. In this blog post, we'll explore what Google Alerts are and how they can be a game-changer for your business research needs.

What are Google Alerts?

Google Alerts is a free, user-friendly tool offered by the tech giant, Google. It allows you to monitor the web for new content based on specific keywords or phrases of your choice. Google then sends you email notifications when it finds new information that matches your selected criteria. This information can be in the form of news articles, blog posts, academic papers, or even social media updates.

Why Google Alerts?

Customised Information Delivery: Google Alerts enables you to tailor your information sources to your unique business needs. You can set up alerts for anything from your company name and products to industry keywords, competitors, or even specific trends and news topics.

Real-Time Updates: Business moves at a rapid pace, and Google Alerts helps you keep up. Instead of manually searching for news and updates, you receive real-time notifications when new information matching your criteria is published online.

Competitor Analysis: Keeping an eye on your competitors is essential for staying competitive. With Google Alerts, you can monitor mentions of your competitors' names, products, or industry-specific keywords to gain valuable insights.

Market Trends and Opportunities: By setting up alerts for industry trends and emerging opportunities, you can stay ahead of the curve and capitalize on new developments before your competitors do.

Reputation Management: Monitoring your brand name is crucial for managing your online reputation. Google Alerts helps you address any negative mentions promptly and allows you to celebrate positive ones.

How to Set Up Google Alerts for Business Research:

Go to Google Alerts: Start by visiting the Google Alerts website or simply search for "Google Alerts" on Google.

Enter Your Keywords: In the search bar, enter the keywords or phrases you want to monitor. Be specific and use quotes for exact phrases.

Choose Sources: You can select where Google should search for your keywords. Options include news, blogs, web, video, books, and more.

Set Frequency: Decide how often you want to receive alerts. Options include as-it-happens, once a day, or once a week.

Choose Language and Region: You can narrow your alerts down by selecting a specific language and region.

Preview Alerts: Before finalising your alert, you can preview the results to ensure they match your criteria.

Create the Alert: Click the "Create Alert" button, and Google will begin sending you email notifications for the selected keywords.

Tips for Effective Google Alerts:

Use specific keywords and phrases to get the most relevant results.

Experiment with different variations of keywords to fine-tune your alerts.

Regularly review and update your alerts as your business evolves.

Keep a clean and organized inbox by creating filters or folders for your Google Alerts emails.

Google Alerts is a versatile and invaluable tool for your business research needs. It empowers you to monitor the web for crucial information, keep tabs on competitors, and stay updated on industry trends. By using this free and easy-to-set-up service, you can make informed decisions, maintain a strong online presence, and position your business for success in a dynamic marketplace. So, why wait? Start harnessing the power of Google Alerts today and gain a competitive edge in your industry.

I use Google Alerts for my day job and it is my number 1 research tool. 

(Image courtesy of Firmbee from Pixabay)

Friday, 13 October 2023

The Importance of Market Research in Business

Market research is really a very essential component of any successful business strategy. It is the process of gathering, analysing, and interpreting information about a market, including its size, trends, competitors, and customer preferences. 

By conducting thorough market research, businesses can make informed decisions, reduce risks, and identify opportunities for growth. 

In this blog post, we'll explore the significance of market research in business and how it can positively impact your bottom line.

Understanding Your Target Audience

Market research helps businesses gain a deep or deeper understanding of their target audience. This knowledge allows companies to tailor their products or services to meet the specific needs and preferences of their customers. By identifying demographic information, such as age, gender, income, and location, businesses can create targeted marketing campaigns that resonate with their ideal customers. This personalized approach increases the chances of success and customer satisfaction.

Assessing Market Demand

Market research can provide insights into the current demand for a product or service. By analysing market trends and consumer behaviour, businesses can determine whether there is a viable opportunity for their offerings. This information is crucial for start-ups and established businesses alike, as it can guide decisions regarding product development, pricing, and distribution.

Competitive Analysis

Understanding your competition is vital in today's saturated business landscape. Market research enables companies to identify and analyse their competitors, their strengths, weaknesses, and market positioning. This knowledge helps businesses differentiate themselves by developing unique selling points and competitive strategies.

Risk Mitigation

Starting or expanding a business always carries risks. Market research can help mitigate these risks by providing valuable data and insights. For instance, it can help you identify potential challenges, market saturation, or changes in consumer behaviour. Armed with this information, you can make informed decisions to minimize risks and maximise opportunities.

Product Development and Innovation

Market research is an integral part of the product development process. By conducting surveys, focus groups, and analysing consumer feedback, businesses can gather valuable insights that guide the creation of new products or the improvement of existing ones. This approach ensures that the products align with customer needs and preferences, increasing their chances of success in the market.

Marketing and Advertising Effectiveness

Successful marketing and advertising campaigns are based on a deep understanding of the target audience. Market research helps companies develop campaigns that resonate with consumers, leading to higher conversion rates and return on investment. It allows businesses to allocate resources efficiently by focusing on the most effective marketing channels.

Expansion and Internationalisation

Market research is indispensable when considering expanding your business into new markets or going international. It provides insights into cultural differences, local regulations, and consumer behaviours, enabling businesses to adapt their strategies to new environments. Without proper research, expanding into new territories can be fraught with unnecessary risks.

Strategic Decision-Making

Ultimately, market research is a crucial component of strategic decision-making. It empowers business leaders to make informed choices about the direction and growth of their companies. By staying informed about market trends and consumer preferences, businesses can pivot when necessary and seize opportunities as they arise.

In today's competitive business world, market research is not a luxury but a necessity. It empowers businesses to make informed decisions, understand their target audience, assess market demand, outperform competitors, and mitigate risks. By integrating market research into their strategies, companies can not only survive but thrive in their respective industries. Whether you're a start-up or an established corporation, investing in market research is an investment in your future success.

Tuesday, 17 January 2012

Brands undertaking market research reap rewards through customer loyalty, finds market leader Cint

62% of consumers are more likely to purchase a product if their opinion has been sought by the brand
Nine in ten prefer to undertake market research via new technology
Consumers believe the retail sector would benefit the most from consumer insight

A survey out today from global provider of smart solutions for gaining market insight, Cint, finds that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.

While companies are currently looking to reduce spend during the current economic crisis, this survey highlights the importance of customer insight, as over half (56%) of the 1,200 consumers polled felt more loyal to a brand if it takes the time to find out their opinion.

This global survey of consumers provides an unparalleled insight for the marketing community, of what people really think about market research, and what motivates them to impart their valued opinion. This extensive piece of market intelligence polled consumers to ascertain whether market research influenced their attitude towards a brand / company and their preferences regarding survey completion and incentives.

The majority of those surveyed – an even split of men and women – were confident about brands’ motives for carrying out market insight, with 69% believing brands act on the market research results they achieve. In addition, 77% of consumers felt that brands listen more to what consumers want now than they did ten years ago. This was attributed to a number of factors, primarily increased market competition, the economic climate, and a decrease in customer loyalty towards particular brands.

In terms of methodology, new technology was by far the most popular means of undertaking market research, with over 91% stating their preference as ‘smartphone’, ‘web’ and ‘SMS’. Only 4% of those surveyed would choose to undertake market research by mail as their first choice, and just 1% would like to be surveyed over the telephone.

Bo Mattsson, Chief Executive, Cint, comments: “Market research is an extremely useful tool for agencies and brands to ascertain opinions of their products and services. The industry has embraced new technology, which this survey proves to be invaluable, as respondents opt primarily for online surveys or smartphone applications with which to give their opinion.

"This survey shows that it is as valid a tool as it has ever been, and investing in consumer insight can reap significant rewards in terms of brand loyalty. We would advise any company looking to reduce marketing spend during the current difficult economic climate to continue to invest in market insight, as understanding the needs and preferences of your target market is essential in remaining competitive and successful.”

Other findings include:

Incentives
When asked what made them more inclined to carry out market research for a brand, the overwhelming majority (55%) stated that money was the most desired incentive, followed by free products (34%) and vouchers (6%).

Sectors
When quizzed on which sector respondents’ believed would benefit most from undertaking consumer insight, retail companies came out top with 41%, followed by banking (14%), travel (11%) and mobile technology (11%).

Time invested in market research
The majority (40%) of those surveyed stated that they would only spend one to five minutes responding to a survey, and 30% were happy to spend six to ten minutes of their time completing a survey. 13% would be happy to spend over twenty minutes undertaking research.

The survey of 1,193 consumers worldwide was carried out by Cint to mark the company’s rebrand. Cint provides SaaS solutions and market research tools for market research agencies, media and PR agencies as well as partner programmes enabling businesses to monetise website traffic and undertake DIY research.

FACTFILE:
Cint empowers access to opinions by innovating the way market insight is gathered. Reach over 7 million people in 50 countries, all recruited through 500 different panel owners like publishers, local media outlets, market research agencies and non-profits. Cint’s exchange platform, OpinionHUB, the fully transparent insight marketplace, brings together questions and answers from all around the world.

Cint is headquartered in Stockholm, Sweden and has offices in major cities across Europe, North America and Asia-Pacific.