Stop Pricing the Wrong Jobs: How AI Is Helping Builders Bid Smarter

For many UK construction firms, tendering can feel a bit like buying a lottery ticket, except each ticket costs dozens of hours and a small fortune in staff time.

Now, Gurler Mae Group is hoping to change that with the launch of ConstructionKit, a new AI-powered pre-tender intelligence platform designed to help contractors work out whether a job's actually worth bidding for before they sink time into pricing it.

And frankly, it sounds like something the industry has needed for years.

ConstructionKit pulls together data from 417 local planning authority portals, alongside sources like Contracts Finder, Find a Tender, DEFRA ecology databases, Environment Agency flood risk records, and Historic England records.

In simple terms, it gives estimators and quantity surveyors a much clearer picture of a project before they even open the drawings.

Instead of blindly diving into a bid, the platform uses AI to assess commercial construction projects across England for risk, ecology concerns, funding visibility, and likely margin sensitivity.

That means contractors can quickly spot red flags early, before they’ve burned 60 hours of senior estimator time on something that was never likely to be profitable in the first place.

And that matters.

Industry figures suggest the average competitive tender win rate for UK contractors sits somewhere between one in eight and one in twelve. That is a lot of lost time, especially for SME contractors with turnovers between £2 million and £20 million, where every estimating hour counts.

Emre Gurler, founder of Gurler Mae Group and ConstructionKit, puts it bluntly.

He told That's Business: “The construction industry has had access to project data for years. But data alone does not solve the problem. Contractors do not need more projects to look at. They need to know which ones are worth bidding on.”

That’s the real issue.

More leads aren't the answer. Better decisions are.

ConstructionKit’s own analysis of over 310 commercial projects found only 41% had full planning consent, clean ecology surveys, and a clearly identifiable funding source.

The other 59%? Packed with risks many firms only uncover after they’ve already committed serious estimating resources.

That's not inefficiency, that's expensive guesswork.

The platform is available on subscription, starting from £199 per month, with a Commercial Founding Member rate of £349 per month.

Alongside the paid platform, the company has also launched three free resources for the sector: a Pre-Tender Bid Qualification Checklist, a monthly UK Pre-Tender Intelligence Report, and the Construction Scoreboard, a free diagnostic tool designed to help firms identify their biggest commercial bottleneck.

In a sector where margins are tight and wasted time is expensive, bidding smarter may be far more valuable than simply bidding more.

To learn more visit getconstructionkit.com.