Tuesday, 22 April 2025

Why Video Adverts Without Sound Are Discriminatory Against People with Disabilities and Bad for Your Business

If he can't hear your advert, you lost him as a customer
In today’s fast-paced digital world, businesses are constantly striving to reach their target audiences with engaging and creative content. 

Video advertising has become one of the most popular methods to grab attention, but there’s one crucial aspect that many businesses overlook: sound. More specifically, video adverts without sound. 

While silent videos may seem like a cost-effective or minimalist approach, they can be discriminatory against people with disabilities and can ultimately harm your business. 

Here’s why.

The Rise of Mute Videos

It’s no secret that many social media platforms auto-play videos without sound. For this reason, businesses often design video ads without considering the importance of audio. The logic seems simple—if the video doesn’t need sound to grab attention, then why bother including it? However, this mindset ignores a fundamental issue: accessibility.

Discrimination Against People with Hearing Impairments

By omitting sound from video adverts, businesses risk alienating a significant portion of their audience—people who are deaf or hard of hearing. According to the World Health Organization, over 5% of the world’s population has a hearing impairment. In the UK alone, it’s estimated that more than 11 million people are affected by some form of hearing loss.

When video adverts are presented without captions or audio, these individuals are left out of the conversation entirely. What’s worse is that many of these individuals rely on sound to fully understand and engage with content. Videos that rely solely on visual storytelling without sound can be difficult to follow, leaving viewers without access to important information about the product or service being advertised.

Legal Implications: Accessibility is a Legal Requirement

In addition to being discriminatory, video ads that aren’t accessible to people with hearing impairments can also land businesses in legal trouble. The Equality Act 2010 in the UK mandates that businesses must make reasonable adjustments for people with disabilities, including ensuring that digital content is accessible. This includes providing captioning or transcripts for video content.

Failing to comply with accessibility requirements can result in reputational damage, potential legal action, and financial penalties. With the increasing demand for inclusivity, businesses that overlook these factors may find themselves at a competitive disadvantage.

The Negative Impact on Your Business

Exclusion of Potential Customers

When businesses create content that excludes people with disabilities, they effectively shut out a potential customer base. According to a report from the UK’s Office for National Statistics, around 1 in 5 people in the UK has a disability. That’s a sizable portion of the population that could be interested in your product or service but cannot engage with your content due to accessibility issues. By ignoring this demographic, your business is not only missing out on a key market but also sending a message that it does not value inclusivity.

Missed Opportunities for Engagement

In today’s digital landscape, user engagement is critical to the success of a campaign. Video ads without sound can significantly reduce the chances of viewers interacting with your content. Consider this: Many people watch videos on social media while in public spaces, like on public transport or at work, where they may not be able to turn on sound. If your video relies solely on sound to convey key information, they may scroll past your ad without ever truly engaging with it.

On the other hand, videos with captions or audio cues allow viewers to engage, even in sound-off environments. This increases the likelihood that they will take action, such as clicking through to your website or making a purchase.

Poor Brand Reputation

In today’s socially conscious world, customers expect brands to be responsible and inclusive. Businesses that neglect to make their content accessible risk tarnishing their reputation and alienating customers. With more people advocating for disability rights and inclusivity, failing to create accessible video ads can quickly become a PR issue. Brands that are known for being discriminatory or ignoring accessibility issues may struggle to build customer loyalty, especially among younger, more socially aware consumers.

The Solution: Make Your Video Ads Accessible

There’s no denying that video ads without sound can be harmful to both your audience and your business. However, the good news is that making your video content accessible doesn’t have to be difficult or expensive. Here are a few simple solutions:

Include Captions or Subtitles Adding captions or subtitles ensures that people with hearing impairments can understand your message. It also benefits viewers who watch videos in sound-off mode or those who speak a different language.

Use Visual Cues If your video contains sound effects or music, consider using visual cues (like text or animations) to explain the audio. This helps ensure that everyone, regardless of hearing ability, can follow the content.

Offer Transcripts Providing a transcript of your video’s audio is another way to make your content accessible. This is especially helpful for people who prefer reading or those who have more severe hearing impairments.

Consider Sound Design If sound is important to the video’s message, ensure that it is clear, professional, and free of audio barriers. Additionally, make sure that important information isn’t solely conveyed through sound but is also visualised for accessibility.

Video adverts without sound may seem like a quick fix for social media platforms, but they have a broader impact than you may realise. By not including sound or ensuring that content is accessible to all viewers, businesses risk excluding people with disabilities, failing to comply with legal requirements, and missing out on valuable opportunities for engagement and customer loyalty.

To be truly inclusive, businesses must prioritise accessibility in their digital marketing strategies. After all, a more accessible video is a more effective video—reaching more people and fostering stronger connections with your audience.

Friday, 18 April 2025

Wednesday, 16 April 2025

How to Tell if Emails Are Genuine – Or Phishing or Spam

In today’s digital world, email remains a vital tool for communication – and unfortunately, a favourite method for scammers too.

Phishing and spam emails are more sophisticated than ever, often looking nearly identical to genuine messages from trusted sources. So how can you tell the difference?

Here are some practical tips to help you spot suspicious emails and protect yourself and your business from cyber threats.

1. Check the Sender's Email Address

Phishing emails often impersonate trusted brands, but the sender’s email address can be a giveaway. Always look closely at the domain – for example, a genuine email from PayPal will come from @paypal.com, not @paypa1.com or @secure-paypal.services.

If it looks off, it probably is.

2. Watch for Poor Grammar and Spelling Mistakes

Professional organisations typically proofread their emails. If you spot clumsy phrasing, spelling errors, or unusual formatting, that’s a red flag. While one small typo isn’t necessarily a scam, consistent issues suggest the email isn’t legitimate.

3. Beware of Urgent or Threatening Language

Phishing emails often try to pressure you into acting quickly. Phrases like “Your account will be closed in 24 hours” or “Immediate action required” are designed to scare you. Real companies rarely use threats – especially not in the first contact.

Take a breath and double-check before clicking anything.

4. Don’t Click Suspicious Links or Download Attachments

Hover over any links before clicking – on most devices, this shows you the full URL. If the address doesn’t match the company’s website, don’t click it. The same goes for attachments: unless you’re expecting a file, treat it with caution.

5. Check the Greeting

Phishing emails often use generic greetings like “Dear Customer” or “Dear User”. Legitimate companies you’ve dealt with will usually address you by name. An impersonal tone should prompt you to investigate further.

6. Look for Branding Inconsistencies

Many scammers try to imitate brand logos and formatting, but details like low-resolution images, odd fonts, or incorrect colours can signal a fake. If something feels “off” visually, trust your instincts.

7. Use Two-Factor Authentication and Security Tools

Even with good judgement, it’s possible to fall for a convincing email. Strengthen your protection by enabling two-factor authentication (2FA) for key accounts and using up-to-date antivirus and anti-phishing tools.

8. When in Doubt, Contact the Company Directly

If an email claims to be from your bank, Amazon, HMRC, or another known organisation, don’t reply or click the links. Instead, go directly to their website or call them using a verified number to check whether the message is real.

Final Thoughts

Phishing and spam emails are a serious and growing threat – but with a little vigilance, you can stay one step ahead. Always take a moment to check the details before clicking, and remember: if something doesn’t feel right, it’s worth double-checking.

Stay safe, stay sceptical, and share this guide with your colleagues to help build a culture of cybersecurity awareness.

Monday, 14 April 2025

Step-by-Step Guide to Launching an Online Gift Card Service for Your Business

1. Define Your Purpose and Scope

For your own business: You want to offer digital gift cards that customers can purchase and send to others.

As a service platform: You're building a marketplace or tool for other businesses to sell gift cards through your site.

2. Choose Your Platform

Depending on your goal:

E-commerce Platforms

If you already have a website with:

Shopify – Built-in gift card functionality (on paid plans)

WooCommerce (WordPress) – Use plugins like "PW WooCommerce Gift Cards"

Squarespace / Wix – Also have built-in options or apps

Standalone Tool or Integration Consider:

GiftUp! – Easily embeds on any site, supports many currencies

VoucherCart – Great for UK-based businesses

Square / PayPal – Offer gift card options if you're already using them for payments

3. Set Up the Gift Card Product

Create a digital product in your shop labelled “Gift Card”

Offer various denominations (£10, £25, £50, etc.)

Allow customers to personalise messages and choose delivery dates (many plugins support this)

4. Choose Delivery Method

Email delivery (most common and automated)

Optional: Printable PDF download

Schedule delivery for special occasions

5. Set Terms and Conditions

Expiry dates (UK law requires a minimum of 5 years unless stated)

Refunds and returns policy

Usage restrictions (e.g., online only, single-use or multiple-use)

6. Brand It Well

Design visually appealing cards (Canva is great for templates)

Reflect your branding and match your site aesthetics

Ensure it works seamlessly on mobile

7. Promote It

Add a section to your homepage

Create a dedicated menu item or landing page

Promote on social media, email newsletters, and in your checkout flow

Run seasonal campaigns (e.g., birthdays, Christmas, Father’s Day)

8. Track and Analyse

Monitor how often they're purchased and redeemed

Use analytics to refine offers and marketing

Consider offering incentives (e.g., “buy £100, get £10 extra”)

Wednesday, 9 April 2025

Top 20 Ways to Revamp Your Business’s Social Media Reach

In today’s fast-paced digital landscape, having a presence on social media simply isn’t enough. 

To stay competitive, your business needs to stand out, engage, and reach the right audiences. 

Whether you're a small business owner or part of a larger marketing team, here are 20 tried-and-tested ways to supercharge your social media reach and maximise results.

1. Audit Your Existing Social Media Presence

Start by taking stock. What’s working? What’s not? Use analytics tools to review performance and understand which platforms yield the best engagement.

2. Optimise Your Profiles

Ensure consistency in branding—logos, bios, links, and handles. Use keywords in bios to make profiles more discoverable.

3. Know Your Audience

Tailor content to your audience’s interests, location, and habits. Use platform insights or third-party tools to dig into demographics and behaviour.

4. Create Platform-Specific Content

What works on LinkedIn won’t necessarily work on TikTok. Tailor posts to the platform—think tone, media type, and content format.

5. Leverage Short-Form Video

Short videos (like Reels, TikToks, and YouTube Shorts) have massive reach potential. Keep them snappy, valuable, and on-brand.

6. Post Consistently

Consistency breeds trust and visibility. Use scheduling tools like Buffer or Hootsuite to plan regular, timely posts.

7. Use Hashtags Strategically

Don’t just slap on trending tags. Research and use a mix of popular, niche, and branded hashtags to broaden your reach.

8. Engage With Your Audience

Respond to comments, like mentions, and join conversations. Algorithms favour accounts that engage in real time.

9. Run Contests or Giveaways

Encourage sharing and tagging for a chance to win. It’s a great way to increase visibility and gain new followers.

10. Collaborate With Influencers

Partner with micro-influencers in your niche. Their authentic following can help expose your brand to highly targeted audiences.

11. Invest in Paid Ads

Even a modest ad spend can do wonders. Use precise targeting on platforms like Facebook, Instagram, and LinkedIn to reach new users.

12. Jump on Trends (Wisely)

Participate in trending challenges or memes if they align with your brand. It keeps your feed fresh and relevant.

13. Share User-Generated Content

Reposting customer reviews, photos or videos shows appreciation and builds trust. Always credit the original creator!

14. Create Saveable and Shareable Content

Think infographics, tips, checklists, or quotes. Content that adds value is more likely to be saved or shared, increasing organic reach.

15. Go Live

Live videos boost engagement and are prioritised by algorithms. Use them for behind-the-scenes peeks, Q&As, or product demos.

16. Monitor and Adapt to Analytics

Use insights to adjust strategy—what’s gaining traction? What times are best to post? Test, analyse, and optimise.

17. Use Stories and Polls

Interactive features like polls, sliders, and quizzes in Stories increase engagement and visibility.

18. Build a Community, Not Just a Following

Encourage discussion, respond to DMs, and create a space where your audience feels heard and valued.

19. Repurpose Content Across Platforms

Turn blog posts into carousels, webinars into short clips, or tweets into graphics. Maximise each piece of content’s lifespan.

20. Stay On Top of Algorithm Changes

Social media platforms change regularly. Subscribe to industry newsletters or follow digital marketing experts to stay updated.

Final Thoughts

Revamping your social media reach isn’t about chasing numbers—it’s about connecting with the right audience in meaningful ways. Start with a few changes and build from there. Keep learning, stay agile, and let your brand personality shine through every post.

Tuesday, 8 April 2025

Wednesday, 26 March 2025

Eco-Friendly Non-Plastic Artificial Grass: A first for UK Company Notts Sport

​Notts Sport, a UK-based specialist in play and sports surfacing, has introduced CocoTurf, the world's first non-plastic artificial grass made entirely from natural coconut fibres. 

Launched in March 2025, CocoTurf offers an eco-friendly alternative to traditional synthetic grass, which typically relies on plastic materials. ​

Composition and Environmental Benefits

CocoTurf is crafted from coconut husks, a renewable by-product of the coconut industry. The backing is made from certified natural rubber latex, resulting in a product that is 100% non-plastic and free from toxic substances such as per- and poly-fluoroalkyl substances (PFAS). This composition addresses environmental concerns associated with traditional artificial turf, including the release of microplastics and the use of non-biodegradable materials. ​

In terms of production, each coconut yields approximately 200 grams of usable fibres, and the husks of 600 coconuts provide sufficient fibres to cover a 60-square-metre children's play area. By repurposing coconut husks, CocoTurf promotes sustainable farming practices and supports local communities. ​

Durability and Performance

Designed to withstand heavy foot traffic and various weather conditions, CocoTurf offers high levels of durability suitable for playgrounds, schools, parks, and other high-traffic areas. The natural fibres provide a cushioned surface that reduces the impact of falls, enhancing safety for children's play areas. ​

Aesthetic and Versatility

CocoTurf blends seamlessly with natural surroundings, offering an organic look and feel. Its earthy tones and natural texture make it suitable for various applications, including playgrounds, parks, and landscaped spaces. ​

Industry Reception

Said Duncan Bennett, CEO of Notts Sport, highlighted the significance of this innovation: "This is a milestone in the evolution of outdoor play surfaces. Our drive to find ever more sustainable surfacing solutions has led us to invent the world's first non-plastic synthetic grass—CocoTurf. This is not just another product—it's a revolution in sustainability." ​

CocoTurf represents a significant advancement in sustainable outdoor surfacing, combining environmental responsibility with high performance and safety standards. Its introduction aligns with the growing demand for eco-friendly products in recreational spaces, offering a viable alternative to traditional synthetic grass.​

For a visual overview of CocoTurf, you can watch the following video:

https://www.nottssport.com 

Wednesday, 29 January 2025

Monday, 27 January 2025

Why Your Business Should Start Planning Ahead for Christmas as Early as Possible

At Christmas businesses of all sizes face one of the busiest and most profitable times of the year. 

However, the key to making the most of Christmas isn’t just about turning up on the day; it’s about planning well in advance. 

Here’s why your business should start preparing now and how you can support your customers during this crucial period.

1. Stay Ahead of the Competition

Starting your Christmas planning early gives you a competitive edge. 

While others are scrambling to finalise their strategies in November, you’ll already have your campaigns, stock, and logistics in place. 

Customers notice businesses that are organised and prepared, and they’re more likely to choose you over competitors who appear rushed or underprepared.

2. Ensure Stock Availability

Christmas is synonymous with increased demand. By planning ahead, you can forecast sales more accurately and ensure you have enough stock to meet customer needs. Avoiding last-minute shortages not only keeps customers happy but also prevents the stress and expense of expedited orders.

3. Optimise Marketing Campaigns

Effective marketing requires time to plan, create, and execute. By starting early, you can design compelling Christmas campaigns, schedule promotions, and build excitement among your audience. Whether it’s through social media, email newsletters, or in-store displays, a well-thought-out campaign will maximise your reach and impact.

4. Enhance Customer Experience

The Christmas season can be overwhelming for some of your customers. By preparing early, you can offer a smoother, more enjoyable shopping experience. This might include extended opening hours, gift-wrapping services, or personalised recommendations. When customers feel valued and cared for, they’re more likely to return and recommend your business to others. Also, remember that Neurodivergent customers (including those who are ASD) have difficulty coping with loud sounds including music. You might need to address this in your pre-season planning.

5. Manage Resources Effectively

From staffing to delivery logistics, Christmas puts extra pressure on resources. Early planning allows you to identify potential bottlenecks and address them before they become issues. This ensures your team is well-prepared and your operations run smoothly, even during peak periods.

How You Can Help Your Customers This Christmas

While planning for your business is crucial, it’s equally important to consider how you can support your customers during the festive season. Here are some ideas:

Offer Early-Bird Discounts

Encourage customers to shop early by offering special discounts or promotions. Not only does this help spread out demand, but it also allows customers to avoid the last-minute rush.

Provide Helpful Gift Guides

Create curated gift guides tailored to different audiences, such as “Gifts for Him,” “Gifts for Her,” or “Top Stocking Fillers.” This makes shopping easier and more enjoyable for your customers.

Streamline Online Shopping

If you have an e-commerce platform, ensure it’s ready for increased traffic. Offer features like wish lists, quick checkouts, and reliable delivery options to enhance the online shopping experience.

Focus on Sustainability

With many customers prioritising eco-friendly choices, consider offering sustainable products and packaging. Highlight these options in your marketing to appeal to environmentally conscious shoppers.

Create Memorable Experiences

Host festive events, such as Christmas markets, workshops, or charity drives, to engage with your community and create lasting memories. These experiences not only boost brand loyalty but also position your business as a central part of the holiday spirit.

Final Thoughts

Christmas is a time of joy, generosity, and connection—but it’s also a time of immense opportunity for businesses. By starting your planning early, you can ensure a successful and stress-free festive season while delighting your customers in the process.

Don’t wait until the last minute; take action now and make this Christmas your best one yet!

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Trades United to Lead Second Van Rally in Westminster to Combat Tool Theft

Date: Monday, 3rd February 2025

Location: Brent Cross to Parliament Square, Westminster

Time: Starting at 11:00 AM, arriving at Parliament Square by 11:45–12:00 PM

Trades United is once again organising a van rally in Westminster (Parliament Square) to draw attention to the pervasive issue of tool theft and the resale of stolen goods. Starting from Brent Cross, tradespeople from across the UK will unite in London to demand stricter enforcement of existing theft laws, particularly concerning tool theft.

The second van rally will captivate London as tradesmen and women urge the government to address inadequate enforcement of laws that threaten the livelihoods of thousands across the UK. Following the success of the initial rally on 3rd June 2024, this demonstration aims to amplify the call for stronger deterrents against thieves and more effective measure to combat the sale of stolen tools.

Participants will stage a ‘go-slow' convoy in Westminster, driving through the area for two hours to raise awareness. The previous rally gained significant traction within the trade community, fostering partnerships with organisations like SelectaDNA and the Metropolitan Police, which have since initiated mass tool-marking events to assist in returning stolen tools to their rightful owners and convicting offenders.

Trades United, led by Shoaib Awan, previously launched a petition (#659019) in April 2024, calling for the government to address the escalating tool theft crisis by banning the sale of tools at car boots and markets. While the dissolution of Parliament on 30th May 2024 led to the petition's closure, it garnered over 46,000 signatures, reflecting the widespread concern within the trade industry. Awan continues to encourage support for this critical cause, urging MPs and their parties to prioritise this issue.

Trades United seeks to hold the government accountable for protecting tradespeople and ensuring the enforcement of laws designed to safeguard the broader community. With growing industry support, this rally aims to compel policymakers to address the root causes of tool theft and deliver the urgent reforms required.

The Theft Act 1968 clearly outlines severe penalties for handling stolen goods, including up to 14 years of imprisonment upon conviction. However, the lack of sufficient police funding and resources has hindered effective enforcement, leaving tradespeople vulnerable to escalating theft.

Trades United calls on the Government to take decisive action by: Increasing funding for law enforcement, in particular, specialist crime personnel and frontline officers, prioritising motor vehicle crimes including theft from and theft of to enable police to enforce the existing laws efficiently and effectively.

Theft Act 1968 Section 27 (3) a/b, handling stolen goods, which is currently a straight charge if there is a previous conviction for theft in the last 5 years and the accused has been found to be in possession of stolen goods in the last 12 months. This should be updated to 5 years since a previous conviction and found to have been handling stolen goods in the last 5 years to facilitate with being able to charge repeat criminals for the offences more effectively.

Revise the Equipment Theft (Prevention) Act 2023 to include all power tools or produce an alternative legislation to cover the theft of power tools.

Tool theft - consider the crime an aggravated offence.

Tradespeople and supporters are encouraged to participate in this critical event and make their voices heard. Together, we can advocate for the protection of livelihoods and demand meaningful change.

Founder of campaign group Trades United, Shoaib Awan, said: "On the 3rd February 2025, I will bring tradespeople across the country together once again at Parliament Square for the new Government to see the distress thieves have caused to their livelihoods. Tool theft numbers are rising year on year and not enough is being done by the Government to protect the trades. A crime reference number is not acceptable. We don’t want policies that don’t work, we need strict enforcement and a crackdown operation with immediate effect.

“It's distressing how widespread tool theft has become, impacting not only livelihoods but also mental well-being and family stability. The lack of effective intervention from law enforcement only exacerbates the problem. Businesses suffer not only from the loss of tools but also from the subsequent financial burdens such as increased insurance costs and repairs. It's essential for communities, policymakers, and law enforcement agencies to work together to address this epidemic and provide support for those affected.”

Friday, 17 January 2025

Wednesday, 15 January 2025

Why British Manufacturing Matters: Building a Stronger Economy from the Ground Up

If you run your own business, or are in construction, you've probably noticed how much has changed over the years. 

More and more products coming in from overseas, fewer local suppliers, and prices that seem to go up every time there's a hiccup in global shipping. 

It's time we talked about why bringing manufacturing back to Britain isn't merely good sense – it's essential for our future, too.

The Real Cost of Buying from Abroad?

Let's be straight about this - every time we choose an imported product over a British-made one, we're not just sending money overseas. We're:

- Losing jobs that could be supporting local families

- Missing out on tax revenue that could be improving our roads and hospitals

- Weakening our ability to make things for ourselves

- Watching our skilled workforce shrink

- Helping other countries build their economies instead of our own

Why Local Manufacturing Makes Sense

Take IBRAN, for example. They're making construction products right here in Britain, sourcing everything they need within 20 miles of their factory. Think about what that means:

- Materials come from local suppliers

- Local hauliers move the goods

- Local workers earn good wages

- Local businesses get regular work

- Local councils get their business rates

Every pound spent with them circulates about two and a half times in our economy. That's money staying in our communities, supporting our families, and building our future.

Your Tax Money at Work - Here, Not There

When you buy British-made products, you're not just getting quality goods. You're making sure:

- Workers and employers pay National Insurance that funds our NHS

- Income tax stays in Britain to pay for our schools and services

- VAT supports our economy, not someone else's

- Business rates help keep our local councils running

- Corporation tax builds British infrastructure

Think about it - why should our tax money be supporting other countries' public services when we need it right here?

Supporting British Jobs and Skills

Every British manufacturing job supports:

- Skilled workers who spend their wages locally

- Apprenticeships for young people

- Training opportunities for the workforce

- Regular work for local suppliers

- Growth in related industries like transport and maintenance

The IBRAN Example: Keeping It Local, Keeping It Smart

IBRAN shows how modern British manufacturing can work. By keeping their entire supply chain within 20 miles, they're:

- Cutting down on transport costs and emissions

- Supporting other local businesses

- Keeping quality control tight

- Creating local jobs

- Building strong relationships with suppliers

When you need their products, you're not waiting for a container from halfway around the world. They're right here, making what you need.

Better for the Environment, Better for Business

Local manufacturing isn't just about the economy - it makes environmental sense too:

- Shorter delivery distances mean lower emissions

- Better control over materials and processes

- Less packaging needed

- Easier to recycle and reuse materials

- Quicker response to problems or changes

Getting Britain Building Again

We've spent decades watching our manufacturing base shrink while importing more and more. The result? Lower productivity, fewer skilled jobs, and less control over our own economy. It's time to turn that around.

When you choose British-made products:

- You're supporting British jobs

- You're investing in British skills

- You're building British communities

- You're strengthening our economy

- You're securing our future

What This Means for Your Business

If you're running a construction business or working on site, choosing British-made products means:

- Reliable supply chains

- Quicker deliveries

- Better technical support

- Easier returns if needed

- Supporting other British businesses

Looking Ahead

The future of British construction needs a strong manufacturing base. We need:

- More companies making products here

- More support for local supply chains

- More investment in British skills

- More focus on quality and innovation

- More pride in British-made products

Making the Right Choice

Every time you choose a supplier, you're making a choice about Britain's future. By choosing British manufacturers like IBRAN, you're:

- Supporting British jobs

- Keeping money in our economy

- Building stronger communities

- Reducing environmental impact

- Investing in Britain's future

The Bottom Line

It's simple really - when we make things in Britain, we all benefit. From the workers on the factory floor to the drivers delivering materials, from the local cafes feeding the workforce to the councils receiving business rates - everyone gets a share of the success.

British manufacturing isn't just about making products - it's about building a stronger, more resilient economy that works for all of us. The choice is yours: support British manufacturing and watch our communities grow stronger, or watch our economic strength continue to slip away overseas.

The next time you're sourcing materials or products, think about where they're made. Choose British, choose local, choose smart.

https://www.ibran.com

Monday, 13 January 2025

Friday, 10 January 2025

Wednesday, 8 January 2025

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