Thursday 30 August 2012

Bronco SEO & 10 Yetis PR Enter Into Partnership

SEO Agency, Bronco, and award-winning Tech and Consumer PR Agency, 10 Yetis, are announcing that they have entered into a unique partnership.

The two companies will now work hand-in-hand on client projects in order to offer one digital proposition that covers both Search Engine Optimisation and Digital Public Relations.

The companies, both leaders in their respective fields, will remain two separate businesses but, with permission from clients on both sides, begin sharing best practice and knowledge around their specific UK and international campaigns; in order to offer, what they consider to be, an unrivalled service.

Clients from both sides have already benefited from the partnership with 10 Yetis, helping to drive authority link-building campaigns, with Bronco taking the lead on the search optimisation and strategic search tactics.

Both companies were on the hunt for a strategic partner to compliment their own range of services, and the potential for the partnership was identified when both agencies worked with the same holiday sector client, sunshine.co.uk.

In practical terms, the partnership now also sees the two companies opening up their respective offices for each to share, meaning that Bronco can now have a presence in the South West of the UK and the same for 10 Yetis in the Leeds and Yorkshire region. There will also be an employee exchange programme set in place, so that skills and best practice can be shared.

The two companies now collectively employ 37 staff and offers everything needed from a full service digital agency including design, web development, SEO, PR, video production, ad buying & creation, social media and affiliate solutions.

Speaking about the partnership David Naylor, Managing Director at Bronco said: “There are exciting times ahead for the two companies, and it’s been really refreshing working with 10 Yetis over the last few months while we have been getting this all in place. We identified some time ago that we needed to align with a digital PR agency that not only had a clear understanding of the search sector, but had a strong history in delivering online media campaigns and 10 Yetis, fit the bill perfectly”.

“It’s surprising how similar the two companies are which makes it very easy to work together on client campaigns. Andy and Jilly are very similar to myself and Becky and we all strive for the best in everything that we do”

Andy Barr, co-founder and Head Yeti at 10 Yetis, said: “I feel that our agency has always been ahead of the curve when it comes to understanding the importance of SEO in our media campaigns, but we wanted to take this a step further and find an SEO agency to partner with so that we could offer a more rounded and complete service to clients. The perfect match was found with Bronco”.

“Having met Dave and Becky, and fallen in love with their no-nonsense approach at the SEO conference, ThinkVis, a few years ago, I was keen to meet up and start working together. Despite thinking we knew a fair chunk about search campaigns and strategies, 10 minutes with their team opened my eyes to how much more we need to learn”.

The two companies are now also sharing leads and new business opportunities where possible and accompanying each other on pitches in instances where the two brands can align to deliver a more comprehensive campaign.

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