Sunday, 19 August 2012

Flux tops online insurance broker chart

Specialist insurance broker Adrian Flux is the most-visited on the internet in the UK, according to new figures released by industry analysts.

The broker is 10th in the industry overall, behind only the biggest insurers and comparison websites, in the latest statistics released by Experian Hitwise, and ahead of all other UK insurance brokers.

Flux, which employs nearly 600 staff at its Norfolk headquarters, was also the sixth fastest growing online insurance business for the period April to June 2012, in terms of unique visitors to the website.

The broker, which offers general insurance but specialises in modified cars and motorbikes, grew faster in percentage terms than household names including More Than, Admiral and RAC.

Gerry Bucke, general manager at Flux, was delighted at the results, which proved the public recognised there was still an important place in the market for brokers that can offer a personalised and specialist service.

“We work very hard to communicate and market our products to those who can really benefit from our services, and it’s heartening to see that we’re now the UK’s number one online broker,” he added.

The figures were part of Experian Hitwise’s quarterly review into trends in the motoring industry.

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