Sunday, 5 August 2012

Forrester recognises RAPP

RAPP, a leading multichannel marketing agency network, has been recognized as a "Business Transformer" by independent research firm Forrester Research, Inc.

In Forrester's most recent survey of digital agencies — "The New Interactive Agency Landscape," published July 17, 2012, and authored by Principal Analyst Jim Nail — RAPP was recognized alongside agencies Acquity Group, R/GA, Razorfish and SapientNitro as a "Business Transformer" that will "help companies change their business model, invent new products, or enter entirely new businesses by envisioning how digital capabilities enable firms to enter adjacent spaces."

The article points out that these select "Business Transformers will define potential or redefine the value exchange." Forrester Research, Inc., publishes these reports based on its independent, fact-based insight to help guide IT, marketing and strategy, and technology industry leaders.

"We're thrilled that RAPP was chosen by Forrester as one of their 2012 'Business Transformers.' It is always an honor to be recognized along with our peers," says Loren Grossman, RAPP's Global Chief Strategy Officer. "We aspire to be more than a communications agency. We enhance the product with experiences that make the product more valuable. We see beyond the traditional agency lines."

RAPP (www.rapp.com) is one of the world’s leading multichannel marketing agency networks. RAPP creates brand experiences that change how people think, talk, act and feel about brands. These experiences utilize traditional, digital, social and mobile media, as well as new technologies and invented media. The network is composed of more than 50 offices in 30 countries. RAPP is a part of Diversified Agency Services, a division of Omnicom Group Inc.

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes more than 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.

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