RAPP, a leading multichannel marketing agency network, has been recognized as a "Business Transformer" by independent research firm Forrester Research, Inc.
In Forrester's most recent survey of digital agencies — "The New
Interactive Agency Landscape," published July 17, 2012, and authored by
Principal Analyst Jim Nail — RAPP was recognized alongside agencies
Acquity Group, R/GA, Razorfish and SapientNitro as a "Business
Transformer" that will "help companies change their business model,
invent new products, or enter entirely new businesses by envisioning how
digital capabilities enable firms to enter adjacent spaces."
The article points out that these select "Business Transformers will
define potential or redefine the value exchange." Forrester Research,
Inc., publishes these reports based on its independent, fact-based
insight to help guide IT, marketing and strategy, and technology
"We're thrilled that RAPP was chosen by Forrester as one of their 2012
'Business Transformers.' It is always an honor to be recognized along
with our peers," says Loren Grossman, RAPP's Global Chief Strategy
Officer. "We aspire to be more than a communications agency. We enhance
the product with experiences that make the product more valuable. We see
beyond the traditional agency lines."
is one of the world’s leading multichannel marketing agency networks.
RAPP creates brand experiences that change how people think, talk, act
and feel about brands. These experiences utilize traditional, digital,
social and mobile media, as well as new technologies and invented media.
The network is composed of more than 50 offices in 30 countries. RAPP
is a part of Diversified Agency Services, a division of Omnicom Group
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com),
manages Omnicom's holdings in a variety of marketing communications
disciplines. DAS includes more than 200 companies, which operate through
a combination of networks and regional organizations, serving
international and local clients through more than 700 offices in 71
Omnicom Group Inc. (www.omnicomgroup.com)
is a leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to more than 5,000
clients in more than 100 countries.