FeONIC Technology into the display, audio and music can be heard both inside and outside of the store, attracting additional interest from passers-by.
The new footwear collection, led by the designer Jack Hemingway, sees a
new interpretation of Hush Puppies’ with inspiration taken from British
club culture and Hush Puppies’ iconic heritage. To illustrate the design
influences, the window display in Schuh incorporates retro television
sets, which play a behind-the-scenes film of the AW12 footwear
collection photo shoot. Audio from film can then be heard with walking
distance of the window, creating extra impact.
Julie Bradley, Marketing Manager of Hush Puppies Europe - a division of
Wolverine Worldwide Inc said: “We believe that the inclusion of audio
branding for the launch of our new footwear collection by Hemingway
Design will help us stand out from the crowd. In today’s retail
environment, it is important to use a variety of methods to attract
interest from shoppers.
"Therefore, FeONIC’s Whispering Window
cleverly projects music out onto Oxford Street; not only does this add
another element to the installation but it also draws the attention of
passers-by and encourages them to take a greater look into the window.”
Adds Brian Smith, Managing Director of FeONIC Technology: “We understand
that the reaction to the Hush Puppies and Hemingway Design display has
been really positive to date. In fact, if you have the opportunity to do
so, I recommend you head to Oxford Street to see and hear the window
display for yourselves. The installation will be in store until Monday
For further details regarding the FeONIC range of invisible audio products, telephone +44 (0)1482 806688 or email firstname.lastname@example.org. More information on FeONIC Technology is available via www.feonic.com or via Twitter @FeONIC.