The social media specialists at SEO Positive have responded to the news with interest as the moves may stand to increase Facebook’s profile as a highly popular and effective advertising tool. The addition of a mobile ad network allows Facebook to remain an important advertising tool as users move to accessing the social media site through their mobile app rather than on-site.
Ben Austin, Managing Director at the innovative online search company, recognises the importance of keeping up to date with the latest online marketing methods.
“This news shows Facebook is seriously tapping into its power as an advertising tool by using personal Facebook information to link advertising to the desired demographic. Investing in social media marketing is becoming an increasingly popular advertising method and our social media experts have a great understanding of Facebook’s principles.”
He added: “Investing in social media management allows businesses access to millions of users and a gigantic consumer base as well as a greater exposure to a younger audience.”
SEO Positive is continuing to watch these developments with interest.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.