managed services and converged voice and data networks.
Advanced was first approached by Charles Stanley for telecommunications
support three years ago when the investment company was facing the
challenge of moving offices and retiring a legacy dealerboard system.
Leveraging the existing investment in Cisco Unified Communications
Manager (CUCM), Advanced replaced the system with a SIP-based IP Trade
dealer board for use in its London and Manchester dealing facilities.
Advanced has since completed several key projects, including reducing
Charles Stanley’s voice recording estate from 36 to just two recording
servers whilst providing a more reliable system.
Mark Smith, ICT Manager from Charles Stanley says, “We were impressed
with Advanced’s specialised knowledge of the finance sector and the fact
that the company built a thorough understanding of our exact needs
before submitting its proposal.”
The latest and largest project has already saved the business more than
£100,000 in line rental alone. This project involved replacing old phone
circuits with SIP technology compatible with CUCM. 481 ISDN channels
have now been reduced to 100 and 5,200 DDI numbers have now been reduced
to less than 2,500, which has contributed to cost savings whilst also
providing a more robust, secure and future proof telephony platform.
The investment firm now owns its centralised SIP platform and has full
control of its telephony estate, rather than having to rely on the
previous provider to carry out maintenance and porting work. All dealing
room and back office telephony has all been brought together under a
single platform, which simplifies day-to-day call management and
upgrades. The new platform also encourages more efficiency and enables
the business to continue to deliver a high quality service to its
Smith says, “The roadmap for the SIP project was well thought out and
was delivered in a very quick timeframe. In fact, it only took a couple
of minutes to switch the numbers over during trading hours allowing our
traders to continue with business as usual with absolutely no
Charles Stanley has the challenge of moving some of its trading offices
every year, which involves ordering new circuits and new phone numbers.
This is never ideal for stockbrokers. With the new SIP platform, brokers
can keep the same numbers wherever they move to, meaning that there is
no interruption to business and the company is no longer reliant on the
previous provider to carry out porting requests to meet tight deadlines.
Smith adds, “We were especially impressed when Advanced managed to port
four branches per week over a three month period. This all happened
quickly and seamlessly and is just one of a series of successful
projects that has saved us a great deal of time and funding over the