Tuesday, 24 July 2012
Hunt is on for Best of British high street windows
Britain is reputedly a ‘nation of shopkeepers’ and a competition has been launched to find exactly which of our high street window displays are truly Best of British. Ipsos Retail Performance would like your help in finding Britain's best displays and has unveiled The Ipsos Retail Prize to celebrate the most visually creative and effective high street designs in your village, town or city.
What is it that catches your eye? Is it stark minimalism, clever aerial props, or red, white and blue pomp and circumstance in bold eye-popping colors that gives the store that ‘WOW’ factor and makes a visit inside totally irresistible?
“First impressions count in retailing and the importance of visual merchandising, to engage and inspire customers into the store, is a very important means of increasing footfall and sales,” says Peter Luff, president of Ipsos Retail Performance. “This is why we are celebrating the art of window design – starting with the Best of British theme - with the Ipsos Retail Prize.’
The Consumers’ Choice Best Shop Window Design is the ultimate accolade for any window dresser. Nominated by shoppers on Britain’s high streets, these are the displays that turn heads, make them linger for a while longer, and ultimately entice them into a store. By nominating their favourite displays, consumers will be entered into a monthly draw where they could win a luxury Best of British hamper.
Retailers can also nominate their own window displays for a chance to become Best of British and win a prize. They can find out more information about their competition by visiting www.ipsos-retailperformance.com/bestofbritish
All of the images submitted by shoppers will be judged by Ipsos Retail Performance. Winners will be announced in October 2012. To find out more about how you can enter, visit http://ipsosretailprize.wufoo.eu/forms/photo-competition/