Chinee fashion retailer Bosideng opens its doors

Chinese men’s fashion retailer Bosideng opened the doors to its first European flagship store in the heart of London fashion, the West End, on 26 July 2012.

Located just off Oxford Street on South Molton Street, the 30 million GBP building is home to Bosideng’s new premium menswear collection, designed for the European market by Nick Holland and Ash Gangotra, who have previously collaborated with Oasis’ Liam Gallagher on his Pretty Green label.

Considered the first Chinese retailer to have moved over to the UK, Bosideng is a market leader in China with over 10,000 outlets, but the London store is its first overseas flagship store and will act as the company’s European headquarters.

Bosideng's new retail flagship store was delivered by Sheffield-based architects Ward McHugh Associates and London-based contractors McLaren. The building's stunning design was created by award-winning architects DSDHA.

“After years of planning, we’re delighted that our first overseas flagship store is open,” said Bosideng UK CEO Wayne Zhu. “It’s a pleasure to give the public the opportunity to browse our excellent European Autumn Winter collection.”

For further information please visit www.bosidenglondon.com.