G3, scooped two of the most prestigious awards, winning best Mid-Market Convergence Solution and Channel Entrepreneur of the Year through Managing Director, Tony Parish.This year’s Comms Business Awards saw leading vendors, resellers and distributors from the telecommunications industry gather on the 21st June at the Lancaster London Hotel to honour the year’s top business performers. With strong competition in all 20 categories, telecommunications and converged network specialist
Entries for all the Awards were judged in two stages by an independent
panel of industry experts. After short-listing up to six entrants in
each category based on a thorough assessment of all submissions, the
judges then debated the merits of each finalist’s contribution in a one
day meeting held at the Institute of Directors. The process culminated
in an exclusive evening ceremony attended by 500 guests and hosted by
Alex Jones, presenter of BBC1’s The One Show.
In the Mid-Market Convergence Solution award, entries had to be for
projects undertaken in businesses employing 250 to 500 employees and
G3’s work with leading integrated communications agency, DDB, was the
stand-out choice for the judges. Part of the global Omnicom Group, DDB
UK chose G3 to design and implement a new Avaya communications system
after embarking on substantial refurbishment of their London offices.
With challenging onsite conditions and tight time frames, G3
successfully replaced the old system to deliver greater flexibility,
improved functionality, lower operating costs and the resilience
necessary to guarantee business continuity. G3’s extensive solution also
included SIP connectivity, long-range wireless broadband and full
management of lines, calls and billing.
G3 Sales Director, Niall Anderson commented:
“It’s a huge honour to receive this award and we’re delighted that the
solution we designed and implemented for DDB has been recognised as
best-in-class. The Comms Awards always attract strong competition from
the industry’s leading players and for G3 to be independently
acknowledged in this way is testament to the skills and expertise of our
entire team, and their ability to deliver outstanding end-to-end
For G3’s Managing Director, Tony Parish, winning the Convergence
Solution award and gaining personal recognition as Channel Entrepreneur
of the Year are positive reflections on both G3’s business and that of
the Aura Alliance, the global alliance of Avaya business partners he
founded and manages as Chief Executive.
Parish has been the driving force behind G3’s innovative approach to
business and has spearheaded the remarkable success of the Aura Alliance
in the last two years. “We work in a fast-changing sector and I’ve
always believed that being able to identify key market drivers and
having the operational flexibility to capitalise on them are fundamental
to business success,” he said.
“The Aura Alliance, for example, was created in response to the
increasing difficulty of managing complex global telecoms projects and
deployments. It’s now the largest Avaya-accredited alliance in the
world, with over 50 members operating across 90 countries and employing
more than 2,000 Avaya-accredited individuals.”
“I’m incredibly proud of what G3 and the Aura Alliance have achieved and
would like to thank all the people who have contributed to winning
G3 Telecommunications PLC
G3 designs, implements and maintains converged voice and data
communications. We are an Avaya Gold Business Partner and the founding
member of the Aura Alliance, the global network of top Avaya Partners
serving multi-national enterprise customers.
The Aura Alliance is an international group of Avaya Business Partners,
working together as a single organisation to provide global support for
multi-national enterprises. By maintaining consistent service levels,
prices and technical skills across all countries, the Aura Alliance
simplifies the administration of your global Avaya project and ensures
the most cost effective solution.