Friday, 8 June 2012

Vindicia launches CashBox for Salesforce

Delivers integrated Quote to Cash Process and Improved Revenue Visibility

Vindicia (, a leading provider of digital marketing and selling automation, today announced two new applications:

· CashBox Reporting for Salesforce
· CashBox for Salesforce

The integration with ( offers digital businesses greater insights into their subscribers, enhanced revenue capture and operational efficiencies. Customers like HelloWallet are now able to integrate the functions managed on their behalf by Vindicia into their broader Salesforce social enterprise network.

Gene Hoffman, Vindicia’s CEO, says marketing, sales and customer support teams increasingly need to streamline their customer data in a single environment. “In this way all aspects of a customer’s data can be used to extend the lifetime of that relationship. And long customer relationships are the cornerstone to profitable digital businesses,” says Hoffman.

“Leveraging the combined Salesforce and Vindicia data will prove a powerful weapon for all marketers, especially as they launch and track new campaigns,” he says.

Grant Karsas, Director of Community Management at HelloWallet ( says: “It’s critical to our success that our customer support team has access to Vindicia’s customer billing information within Salesforce – we couldn’t deliver effective campaigns and promotions without it.”

Rebecca Wetteman, Vice President, Nucleus Research ( adds: “Arming salespeople to ensure every customer interaction is positive and relevant is paramount in today’s competitive marketplace. Companies want to maximise the value of their CRM investments, so integrations like this add valuable customer and prospect insights.”

Bringing the benefits of CashBox to Salesforce
· CashBox Reporting for Salesforce allows Vindicia clients to view their data and use the familiar reporting and analytics capabilities within Salesforce to improve customer acquisition and retention. The application shows customer information, subscription or one-time purchase details, verifies what products are available, confirms next subscription payment dates, and more – all of which aids marketers in making critical, data-informed decisions.

· CashBox for Salesforce builds on the reporting application to support the full quote to cash process. Users can create a customer quote or billing plan, use a promotion code, and automate the billing process, within the Salesforce application. All updates to customer account information sync automatically with CashBox. Users can also upgrade, downgrade, cross sell, or create one-time add-on purchases, improving customer service representatives’ ability to generate more revenue and improve customer satisfaction.

Pricing and availability
CashBox Reporting for Salesforce is free for all Vindicia’s current CashBox customers and is available today for download through the AppExchange . CashBox for Salesforce will be available later this summer.

Vindicia is the leader in marketing and selling automation for the digital economy, managing 120 million customer accounts on behalf of its clients. Over the past 12 months, Vindicia managed US$4 billion in global revenues for clients through its CashBox solution. Its integrated marketing capabilities generated nearly US$75 million in annual incremental revenue. Clients include Pearson, Bloomberg, Encyclopaedia Britannica, Next Issue Media, Mind Candy, Vimeo, Boxee, Activision Blizzard and Trion. To learn more, please visit

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