Marketo Will Offer Free Subscription to Winners of Industry-Leading Small Business Innovation Showdown
Marketo, the fastest-growing provider of
Revenue Performance Management (RPM) solutions, today announced its
support for the 2012 CRM Idol competition. Phil Fernandez, Marketo CEO
and author of Revenue Disruption, will be a final-round judge. Winners
of CRM Idol will receive a one-year subscription of Spark by Marketo™, a
new brand of marketing automation and sales effectiveness solutions
that help small businesses grow revenue faster.
CRM Idol is an annual contest that provides small businesses in the CRM
industry an opportunity for exposure. Contestants receive the
opportunity to showcase their products in front of some of the most
influential luminaries, power brokers and thought leaders in the CRM and
Social CRM spaces – including Fernandez.
Fernandez will serve as an “extended judge,” joining other industry
influencers, media, practitioners and vendors in selecting final-round
winners. Extended judges comprise half of the final vote for CRM Idol.
They also play an invaluable role as the mentors to the contestants, who
are able to draw on the extended judges’ vast experience in the CRM
industry to help them prepare for this intense competition.
“We are delighted to have Marketo and Phil involved for the second
consecutive year,” said Paul Greenberg, managing partner of The 56
Group, LLC and founder of CRM Idol. “He’ll be an exemplary thought
leader, mentor and judge, encouraging and motivating Idol contestants to
push the boundaries for how we view sales, marketing, and CRM.”
To further support CRM Idol and its participants, top contestants are
eligible to win a free six-month subscription to Spark by Marketo™. If
the winner already has Marketo, or needs a different product package,
the prize value of $4,500 will be awarded as a discount for a
subscription extension or product add-on.
“CRM Idol has been a bellwether for innovation and ‘next big things’ in
the CRM and Social CRM spaces since it was founded,” said Fernandez.
“Startups and small businesses are full of big ideas, and this event
gives them an invaluable platform with which to gain visibility. Judging
this year’s competition is a privilege.”
CRM Idol was founded by top CRM thought leader Paul Greenberg in 2011.
Contestant evaluation will be ongoing for several months, with final
winners announced December 5, 2012. For more information, visit www.crmidol.com.
Marketo is the fastest growing provider in Revenue Performance
Management and the world’s first integrated solution for social
marketing automation. Marketo’s powerful yet easy-to-use marketing
automation and sales effectiveness solutions transform how marketing and
sales teams of all sizes work — and work together — to drive
dramatically increased revenue performance and fuel business growth. The
company’s proven technology, comprehensive services and expert guidance
are helping more than 1,900 enterprise and mid-market companies around
the world to turn marketing from a cost center to a business-building
revenue driver. Marketo also offers Spark by Marketo™, a new brand of
marketing automation tailored specifically for small businesses – the
fastest-growing and largest segment of today’s economy.
Marketo was recently named one of “America’s Most Promising Companies”
by Forbes Magazine, the fastest-growing private company of 2011 by the
Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards
Winner for Marketing Solutions” by CRM Magazine. For more information,
visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.