In a crowded marketplace, even the most innovative business or the most impactful charity can struggle to get its message heard.
Journalists’ inboxes are overflowing, social media algorithms change daily, and consumers are bombarded by more content than ever before.
This is where a trusted newswire service becomes essential, and why Pressat remains one of the UK’s most effective tools for distributing press releases with real impact.
Whether you run a small family business, a growing SME, a national brand or a charitable organisation, Pressat offers a fast, efficient and credible route to media exposure that you simply cannot achieve through organic reach alone.
A Direct Line to Journalists and Media Outlets
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| Busy journalists find Pressat very helpful |
Instead of hoping your email reaches the right person, Pressat ensures your announcement appears directly in the inboxes and news feeds of people who are actively looking for stories.
From my personal perspective this service works well as my inbox receives special emails concerning my specific requirements from Pressat.
For SMEs and charities in particular, this levels the playing field. You don’t need an in-house PR team to get national coverage, Pressat does the heavy lifting for you.
Immediate Visibility in Major Search Engines
Press releases published through Pressat are indexed quickly by Google, Bing and other major search engines. For organisations of all sizes, this delivers:
A boost in online visibility
Fresh, relevant content for search engines to recognise
Improved brand authority
Higher chances of appearing in news search results when people look up your industry or cause
For businesses working on SEO and brand recognition, this alone makes Pressat an invaluable tool.
Targeted Distribution for Better Engagement
Pressat allows users to tailor their distribution to specific sectors such as:
Environment and sustainability
This ensures your news reaches media professionals who actually cover your field, increasing the likelihood of engagement, follow-up queries and coverage.
Building Long-Term Brand Credibility
Press releases are more than just announcements they build a digital footprint. With consistent use, Pressat helps organisations establish:
Proven legitimacy
A history of growth and activity
A steady trail of authoritative media mentions
For charities, this reinforces trust with supporters. For SMEs and larger companies, it signals to customers, suppliers and investors that you are active, transparent and evolving.
Cost-Effective PR for Organisations Without Big Budgets
Hiring an agency or in-house PR team can be expensive. Many small businesses and charities simply can’t justify the cost. Pressat provides an affordable alternative:
No monthly retainers
No complex contracts
Simple, clear pricing per release
You stay in control of your budget while still accessing a professional media distribution service.
Support for Time-Pressed Organisations
Pressat offers additional features such as writing assistance, proofreading and editing. This is ideal for busy SMEs, stretched charity teams or corporate departments needing to get polished, accurate news out quickly.
The platform ensures your announcement is crafted in the right format, using journalist-friendly language and industry-standard layout, all essential for successful coverage.
An Essential Tool in Modern PR
In today’s media environment, relying on traditional outreach alone simply isn’t enough. A high-quality newswire service bridges the gap between organisations and the journalists who shape public conversation.
Pressat offers:
Speed
Reliability
Clear distribution channels
SEO advantages
Affordable access
Professional production standards
Whether you’re promoting a new product, announcing a charity campaign, highlighting achievements or sharing financial results, Pressat ensures your story is seen, heard and taken seriously.
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