Duttons appointed offline design agency by Friends Life

Duttons has been appointed to the Friends Life agency roster, following a rigorous and competitive selection process. The company will be one of two agencies overseeing offline design across Friends Life, a leading provider of pensions, life insurance and investments to over five million customers.

Duttons has a strong track record in financial services and won the fiercely contested position as part of a three stage competitive pitch process, which included a written response, face to face chemistry meeting and strategic pitch presentation.

Commenting on the appointment, Emma Van-Heusen, Account Director at Duttons, said, "This is fantastic news for Duttons. We’re delighted to be working with Friends Life at what is a dynamic time for the financial services market, especially pensions, and we’re looking forward to working closely with the Friends Life team to build the brand’s offline communications."

Commenting for Friends Life, Karen Burrell, Head of Marketing Services said, “We are delighted to be welcoming Duttons aboard. They impressed us throughout the pitch process and we’re looking forward to a long, beneficial relationship with this energetic and insightful agency.”