Luxury Magazine Title to Launch in Birmingham

69 Magazine LTD – publishers of youth fashion title, 69 Degrees Magazine - has announced plans to imminently launch a new luxury title in the West Midlands. Taking the tried-and-tested platform of sister title, dluxe LEICESTERSHIRE, which launched to great acclaim last summer, the West Midlands edition – called dluxe BIRMINGHAM & SOLIHULL - will focus exclusively on Birmingham and its immediate environs - a rarity in the current luxury magazine market and something the publisher is keen to stress.

Group Editor in Chief, Kevin Urquhart, says “It has been a number of years since Birmingham has had a luxury magazine title of its own. There are a great many magazines out there, but none that concentrate solely on the Second City. Birmingham is such a fantastic and vibrant 24-hour city that it justifies a title in its own right. My biggest dilemma will be what NOT to include!”

Content will appeal to the “New generation of Over 40s”, Kevin explains. “dluxe is targeted squarely at the educated and savvy consumer; our aim is not to be prescriptive, but simply give the readers a contemporary, beautifully designed editorial magazine that enhances their lifestyles – it’s our job to give them content that keeps them one step ahead of the Jones’s”.

He continues; “dluxe will cover everything from the latest fashion trends (re-interpreted to suit the more sophisticated reader), to inspirational interiors, celebrity interviews, luxury travel right though to ideas on the very best cultural exploits in the Second City. It’s also, very importantly, not just for the girls. We pride ourselves on creating magazines that fully incorporate the gents, too”.

The launch edition is due out late September and will be available in carefully selected venues in and around Birmingham, Solihull and Sutton Coldfield, as well as through the most exclusive letterboxes. It will be produced quarterly thereafter.

FACTFILE:

69 Degrees was first published in 1999. Fiercely independent, it has gone on to become the region’s most influential voice on ‘youth’ culture, fashion and lifestyle. The same Director team heads up dluxe BIRMINGHAM. It is backed up online at www.69-degrees.co.uk

(EDITOR: As a displaced but fiercely proud Brummie, I will take the opportunity to offer them my very best wishes)