Dix has over 40 years of experience in computing and communications technology. His interest began when he acquired a Sinclair ZX80 in 1980, at the dawn of the home computer revolution.
He became a Mac user in 1989 and subsequently developed extensive expertise in computer support, mobile broadband, fixed connectivity, event Wi-Fi and broadcasting.
In 2000, Dix established Rural Broadband from his former family farm in Heacham, West Norfolk. This rural background gave him first-hand knowledge of the connectivity difficulties facing homes, farms and businesses situated beyond the reach of dependable fixed-line services.
Today, Rural Broadband specialises in delivering internet access in places where conventional solutions are unavailable or unsuitable. Its services include mobile broadband, fibre-to-the-cabinet solutions and temporary Wi-Fi for businesses and events, including festivals and county shows held in fields and other challenging locations.
Dix is also a director of West Norfolk community broadcaster KL1 Radio and is involved with local information platform Town and Around.
KeySIM provides Rural Broadband with another flexible tool for temporary installations. A single SIM can connect to Vodafone, O2, EE or Three, removing the need to carry and swap several network-specific SIM cards.
Through KeySIM’s Network Steerer, the SIM can also be remotely directed towards a selected mobile network. Its pay-per-megabyte pricing model is particularly suitable for temporary internet services, occasional assignments and equipment that only connects intermittently.
“For temporary internet access, events and ad hoc work, KeySIM is a great option,” Dix told That's Business.
“We can arrive with one SIM that has access to Vodafone, O2, EE and Three instead of trying to predict which network will work best.
“That flexibility is particularly valuable in the countryside, where coverage can change considerably from one location to another.”
Graham Robinson, founder of KeySIM, said Dix understood that there was no universal answer to rural connectivity.
“KeySIM gives him another practical tool, particularly for temporary installations and ad hoc work where access to all four major UK networks through one SIM can make a real difference,” he explained.
The collaboration brings together Dix’s technical experience and understanding of rural communities with KeySIM’s flexible approach to mobile connectivity, helping Rural Broadband respond more efficiently when reliable internet access is required at temporary, remote or unpredictable locations.
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