Where banking once evolved through digital-first challengers that redefined customer relationships, the energy industry is now entering its own moment of reinvention.
At the centre of this shift is PLAN-B NET ZERO, a fast-growing GreenTech company championing what it calls “Neo Energy”.
This week, founder and CEO Bradley Mundt is taking that message to Berlin, appearing at both the SET Tech Festival and delivering a keynote at Transform. His core argument is clear: the future of energy is not about incremental upgrades, but a complete rethink of how consumers interact with it.
A Sector Held Back by Data, Not Just Infrastructure
While headlines often focus on blackouts, grid strain, and infrastructure challenges, the underlying issue is increasingly digital. Many of today’s inefficiencies, from unused renewable capacity to bottlenecks in distribution — stem from outdated IT systems, fragmented data, and legacy processes that no longer reflect how energy is produced or consumed.
Traditionally, the energy market has operated on a simple equation: how much electricity is generated versus how much is used. But in a more complex, renewable-driven landscape, that’s no longer enough. The real value lies in understanding when, where, and why energy is used, and using that insight to deliver better outcomes for customers.
From Commodity to Customer Experience
This is where Neo Energy comes in. Rather than offering another tariff or gadget, PLAN-B NET ZERO is positioning its platform as an operating system for the modern energy market, open, data-driven, and built around user experience.
The goal is to move energy beyond its traditional role as a background utility and turn it into something more interactive and engaging. Instead of only logging into energy accounts when there’s a problem, customers could receive intelligent prompts, automated savings opportunities, and real-time insights tailored to their behaviour.
It’s a shift echoing the rise of neobanks like Revolut, which didn’t reinvent banking itself, but transformed how people experience it.
Transformation in Practice
Despite the ambition, PLAN-B NET ZERO is realistic about the challenges. The energy sector is complex, heavily regulated, and deeply reliant on legacy systems. According to CTO Steven Rohner, meaningful change won’t come from perfect digital blueprints, but from collaboration, experimentation, and steady progress.
Neo Energy, he argues, isn'ta standalone product but an ecosystem, one requiring partnerships, shared innovation, and a willingness to rethink long-established norms.
A Defining Moment for Energy
Founded in 2023 and already experiencing rapid growth, PLAN-B NET ZERO represents a new wave of thinking in the energy space. Its message is simple but significant: digital transformation in energy isn't just overdue, it’s an opportunity to fundamentally reshape the relationship between people and power.
As the sector faces mounting pressure to modernise and decarbonise, the rise of Neo Energy could mark the beginning of a more connected, intelligent, and customer-focused future.
To learn more please visit https://www.planbnetzero.com
No comments:
Post a Comment