Founded in 2011 by Delia Lachance together with four co-founders, Westwing was built on the idea of combining inspirational content with a curated Home & Living e-commerce experience.
Today, the company has evolved into Europe’s leading premium destination for design-focused Home & Living products. With this strategic step, Westwing makes its curated offering accessible to a broader European customer base.
The decision to launch in the UK reflects the market's strong potential for a premium Home & Living brand.
As the second‑largest online Home & Living market in Europe after Germany, the UK is highly competitive and shaped by consumers who actively browse and seek interior inspiration.
British Design Lovers appreciate craftsmanship and the combination of beauty and functionality, an approach embodied by the Westwing Collection, which is carefully designed in‑house.
With 80% of British shoppers now prioritising quality, the market presents substantial opportunities for premiumisation.
“Entering the UK marks an important milestone for Westwing’s ambition to become the Superbrand in Design. British Design Lovers have a deep appreciation for quality and self-expression, values that lie at the heart of our brand. We are delighted to bring our world of Beautiful Living to one of Europe’s most influential design markets to reach even more customers”, Andreas Hoerning, CEO of Westwing told That's Business.
Although offline retail still dominates the Home & Living sector in the UK, the shift towards online shopping is accelerating, creating the perfect environment for Westwing as a true love brand in e-commerce, operating as a digital-first brand across its European markets.
Against this backdrop, Westwing’s mission extends well beyond furniture: it is about fostering a sense of identity and providing solutions that cater to the needs of the modern British consumer. By focusing on fresh, international and emotionally aspirational content with a local twist, Westwing is uniquely positioned to fill this space.
The launch means design lovers in the UK now have access to a thoughtfully curated selection of premium furniture, décor and lifestyle inspiration from the Westwing Collection - featuring a ten-year quality guarantee - to selected local partner brands from the UK as well as international partner brands like Kartell, Le Creuset, Trudon, Louis Poulsen and Georg Jensen.
As part of its comprehensive market entry, Westwing is launching its full range of services. These include the Westwing Design Service, which provides personalised interior planning with in-house designers and realistic 3D concepts, supporting customers from inspiration to completion, as well as the dedicated B2B offering for professional clients, alongside the Westwing Delivery and Assembly Service.
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