How to Set Up and Run Your Own Comic Con in the UK

Comic conventions have exploded in popularity across the UK, with events like MCM Comic Con in London and Wales Comic Con drawing thousands of fans. 

But you don’t need to be a huge corporation to host one.

From local cosplay gatherings to regional comic book conventions, it’s entirely possible to run your own Comic Con. 

Here’s a step-by-step guide on how to set up, promote, and successfully manage your very own UK comic convention.

1. Define Your Comic Con Vision

Start by deciding what kind of Comic Con you want to create:

Scale: A local community convention or a larger regional comic con?

Focus: Strictly comics, or a mix of cosplay, anime, gaming, film, and pop culture?

Audience: Families, hardcore collectors, students, or a broad fanbase?

Having a clear vision helps you target the right people and gives your event a strong identity.

2. Build a Team of Volunteers and Organisers

No one runs a Comic Con alone. Successful comic conventions in the UK rely on dedicated teams. Assign clear roles:

Event Manager – oversees everything

Guest & Talent Coordinator – books comic artists, actors, or voice actors

Exhibitor Liaison – manages stalls and dealer tables

Marketing & PR Lead – handles social media and local press

Volunteer Coordinator – recruits helpers for the day

3. Budget and Funding for a Comic Con

Your budget will need to cover:

Venue hire (sports halls, hotels, or community centres)

Guest fees and travel expenses

Marketing and print materials

Insurance and licences

Security and first aid cover

How to raise funds:

Advance ticket sales (early-bird discounts help)

Exhibitor/vendor stall fees

Sponsorship from local businesses

Crowdfunding campaigns to build fan support

4. Choosing the Right Venue

In the UK, many Comic Cons are hosted in sports centres, exhibition halls, and even universities. Look for:

Sufficient space for stalls, cosplay competitions, and panels

Good transport links (especially if near a railway station)

Disabled access and clear layout

Food and drink options (in-house or vendors)

A convenient venue makes your Comic Con much more attractive to attendees.

5. Guests and Exhibitors

Guests are often the main draw. Depending on your budget, consider:

Comic artists, illustrators, and independent creators

Voice actors or actors from popular franchises

Cosplay guests and competition judges

Local vendors (comics, collectibles, retro gaming, merch)

Offering an Artist Alley is a great way to spotlight independent talent.

6. Programming and Activities for Attendees

Make your Comic Con engaging with a varied schedule:

Panel talks and Q&As

Cosplay competitions and catwalks

Gaming zones (tabletop, card games, or retro consoles)

Anime or film screenings

Creative workshops (drawing, costume-making, writing)

Cosplay is especially popular in the UK – so make sure you highlight it in your marketing.

7. Marketing Your Comic Con in the UK

Promotion is everything. Start at least six months before the event. Use:

Social Media – Instagram, TikTok, X (Twitter), and Facebook groups for cosplayers and comic fans

Local Press – Newspapers, community radio, and online listings

Posters & Flyers – Place in comic book shops, game stores, schools, and libraries

Partnerships – Work with local businesses, universities, and fan clubs

Pro tip: create a hashtag for your event.

8. Safety, Insurance, and Logistics

In the UK, you’ll need:

Public liability insurance

Security staff for crowd control

First aid cover

Accessibility planning

Clear signage and schedules

A smooth, safe experience will encourage fans to return year after year.

9. Running the Event on the Day

Arrive early, brief your volunteers, and keep your team in constant contact via radios or WhatsApp groups. Stay flexible – schedules always change slightly – but keep guests and vendors updated. A calm organiser means a great Comic Con atmosphere.

10. After the Comic Con

Thank your guests, vendors, and attendees. Post highlight photos and videos on social media, gather feedback, and start teasing plans for your next event. Many UK comic cons grow because organisers treat the first year as a foundation for future success.

Final Comic Con Thoughts

Running your own Comic Con in the UK takes effort, planning, and passion – but it’s absolutely achievable. Whether you want to create a small local cosplay convention or build the next big regional comic event, the key is to focus on community, creativity, and fun. With the right vision, your Comic Con could become a much-loved annual tradition.

The Best Free Antivirus Programmes of 2025

Stay safe without spending a penny

Cyber-threats are always evolving: malware, phishing, ransomware, zero-day threats … the lot. But not everyone wants—or needs—to pay for premium antivirus. 

Fortunately, several free options offer surprisingly strong protection. Here are the top free antiviruses in 2025, what they do well, and what their limitations are.

What to Look for in a Free Antivirus

Before we get started, here are the essentials you want your antivirus to deliver:

Strong detection rates against known and new threats

Real-time protection, not just manual scans

Minimal impact on system performance

Frequent updates for definitions and the engine

Useful extras like phishing protection or browser safety tools

Trustworthy privacy practices with minimal upselling

Top Free Antivirus Programmes

Bitdefender Free Antivirus

Bitdefender continues to rank highly for malware detection and overall reliability. It’s lightweight, easy to use, and keeps itself updated automatically. However, it doesn’t include many extras—advanced tools like a firewall or parental controls are reserved for the paid version.

Avast Free / Avast One Basic

Avast’s free edition is packed with features, including phishing protection and network scanning. It runs on multiple operating systems, making it a good choice for households with a mix of devices. The trade-off is regular upgrade prompts and a reputation for being a little heavy on system resources.

Avira Free Security

Avira is known for excellent all-round protection with minimal impact on performance. It even throws in a free VPN (with limited data) and a password manager. The catch is that the VPN allowance is tiny, and you’ll see frequent reminders to upgrade.

AVG AntiVirus Free

AVG, which shares the same parent company and detection engine as Avast, delivers a clean interface, solid protection, and helpful features like email and link scanning. Like Avast, it comes with its share of upgrade prompts and keeps some functions fairly basic.

Microsoft Defender

Built into Windows, Defender offers a surprisingly good level of protection for a free programme. It requires no extra installation, integrates neatly with Windows, and has improved significantly in independent lab tests. Its main weakness is the lack of extra features such as VPNs, password managers, or advanced firewall controls.

Kaspersky Security Cloud – Free

Kaspersky’s free edition uses the same strong detection engine as its premium products. It’s efficient, easy to use, and doesn’t slow your system down. The free version does come with restrictions—VPN and password manager tools are capped—and some users remain cautious about data privacy.

Which One Should You Use?

If you want minimal fuss and strong detection, Bitdefender Free or Microsoft Defender are excellent choices.

If you’re after extra tools like a VPN or password manager, Avira or Avast are worth a look.

If you have an older PC, Bitdefender and Defender are the most lightweight.

If you want cross-platform protection across Windows, Mac, and mobile, Avast and Avira are more versatile.

Trade-Offs of Free Antivirus

Free antivirus software almost always comes with some limitations:

Regular prompts to upgrade

Restricted features, such as VPNs with data caps or firewalls locked behind paywalls

Limited customer support (forums instead of direct help)

Potential performance slowdowns on lower-spec machines

Privacy trade-offs, as some providers collect more data in free versions

Final Verdict

Free antivirus software is now good enough for most everyday users. For strong, simple protection, Bitdefender Free Antivirus is hard to beat. For those who want bonus extras like a VPN or password manager, Avira Free Security is a solid option.

Paid antivirus suites are still worth considering if you need advanced features, multiple device coverage, or identity protection. But for home users who simply want to browse, shop, and bank online safely, today’s free antivirus programmes can do the job very well.

Bentley further expands Crewe headquarters with new Engineering Technical Centre

Bentley celebrates the opening of new state-of-the-art Engineering Technical Centre in Crewe.

New R&D facilities vital to the brand’s preparations for future model development – bringing the virtual world together with real world product integration

Transforming an 85-year-old site for a new age of electrification – promising to introduce a new hybrid or electric model every year up until becoming exclusively electric in 2035

The new global brand partnership will be launched to fans, customers and media at a private event on 27 September

Bentley Motors today celebrates the official opening of its new world-class development Engineering Technical Centre, located at the luxury marque’s carbon neutral headquarters in Crewe. These new facilities - officially opened by Chairman and CEO, Dr. Frank-Steffen Walliser and Board Member for R&D, Dr. Matthias Rabe - will be pivotal to the brand’s preparations for future model development.

The Engineering Technical Centre forms part of an expansive investment programme in future facilities and products at the Pyms Lane factory in Crewe, where all Bentley models are handcrafted. The new centre brings together virtual and physical properties enabling collaborative working throughout.

It is located across two floors, covering a total of 13,000 sqm. The centre will include a prototype workshop for models of the future, materials development and a software integration department. Key to the facility’s harmonious integration is a structured, comprehensive application of skills in training, testing and launch preparation for all software and electrical, digital high-voltage systems.

The majority of these departments have been relocated from their previous home in the A1 building, which is the oldest building at the Pyms Lane site, and which is being transformed to BEV assembly in time for production to commence in 2027.

Commenting on the developments. Dr. Matthias Rabe, Bentley’s Member of the Board for R&D, told That's  Business: “Our Beyond100+ strategy maps out a fundamental programme of change, using what is known now and adapting that vision as we adopt yet-to-be discovered technologies in the future. We are working on the next generation of electrified driving, digitally connected cars, with driving autonomy that will achieve the highest levels of luxury mobility.

“This new Engineering Technical Centre is a key building block for the successful delivery of this strategy and helps enable engineering concepts to become reality at the heart of development and integration, as we look to continue to create the most luxurious and performance-oriented vehicles on the market.”

Bentley’s industry-leading Beyond100+ strategy will see the company reinvent its entire product range to support an electrified future. The opening of the Engineering Technical Centre will support these ambitions along with further expansions on site. These include the recently opened Design Studio and the continued construction on the new Paint Shop and Integrated Logistics Centre, due to open next year.

I’M HUNGRY Seeks Area Developer Franchise Partners to Lead UK Expansion of Fresh-Food Burger Brand

Fast-growing burger brand I’M HUNGRY is bringing its fresh fast-food revolution to the United Kingdom and is now seeking Area Developer franchise partners to spearhead its expansion.

Founded in Saudi Arabia in 2016, I’M HUNGRY was born from a father’s simple mission: to create a restaurant serving fresh, high-quality beef burgers for his children, who would eagerly exclaim, “Dad, I’m hungry!” 

After several years of developing the brand and refining operations, the brand has grown rapidly to over 20 thriving outlets and 31 signed units across the Middle East. Each location is built on a commitment to freshness, locally sourced ingredients, and healthier alternatives to conventional fast food.

The I’M HUNGRY Difference

Freshness is at the heart of everything we do at I’M HUNGRY. Unlike many fast-food competitors, the I’M HUNGRY team is committed to:

• 100% Fresh Meat: Never frozen, ensuring superior taste and nutritional quality.

• Locally Sourced Ingredients: Supporting local farmers while guaranteeing product traceability.

• No Hydrogenated Oils or Preservatives: Only fresh, high-quality ingredients for healthier meals.

• A Diverse Menu: From classic beef and chicken burgers to wraps, salads, hot dogs, and even breakfast meals.

The Area Developer Opportunity

With the UK market in its sights, I’M HUNGRY is offering ambitious entrepreneurs the opportunity to acquire exclusive territorial rights as Area Developers. This role provides an opportunity to establish and operate an initial flagship location, paving the way for a network of sub-franchisees across the region and unlocking multiple revenue streams through franchise fees and ongoing royalties.

• License Fee: £250,000

• Total Investment: £500,000–£750,000 (including first restaurant setup)

• Breakeven: Expected within 1–2 years

• Earnings Potential: £250,000+ after two years

• Training: Comprehensive, including hands-on experience at I’M HUNGRY’s headquarters in Jeddah, Saudi Arabia.

“I’M HUNGRY is more than just another burger chain,” said a spokesperson for the brand. “We are looking for UK partners with vision, leadership, and ambition to bring a healthier, fresher fast-food experience to British high streets. As an Area Developer, you won’t just run a restaurant — you’ll build a scalable business empire.”

Who They’re Looking For

I’M HUNGRY is seeking entrepreneurial leaders with prior business or management experience, strong people skills, and the financial capacity to invest in and grow a multi-unit franchise network.

Prime territories are now available across the UK.

Interested candidates can learn more about I’M HUNGRY’s UK franchise opportunities by contacting leads@thefranchiseconsultant.co.uk

https://www.thefranchiseconsultant.co.uk

Or call 01943 886711.

(That's Business reminds all people seeking to enter into franchise opportunities or other business opportunities to seek independent advice before entering into an agreement or signing a contract.) 

That's Food and Drink: Gateway to the world of Food and Drink: Krombacher...

That's Food and Drink: Gateway to the world of Food and Drink: Krombacher...: From October 4 to 8, the international food and beverage industry will meet at Anuga in Cologne - the world's foremost food industry foo...

Only 8% Of Organisations Have AI Governance - QA Launches New Learning Paths To Close The Gap

QA Ltd, the UK’s largest tech training provider, has announced the launch of a new suite of AI learning paths, designed to help businesses adopt AI quickly, without compromising security and compliance.

Recent findings reveal that only 8% of organisations have fully embedded AI governance, while 80% of enterprise AI failures stem from poor cross-functional coordination. QA’s new learning paths aim to close both of these critical capability gaps.

Speed matters, but AI safety is non-negotiable

Many businesses are facing a critical challenge: how to expand AI adoption responsibly. This launch addresses the growing concerns around fragmented AI implementation, siloed skills, and governance bottlenecks.

“In the race to adopt AI, speed matters. But safety is non-negotiable,” Richard Beck, QA’s Portfolio Director for Cyber Security told That's Business. 

“Our training pathways are built to ensure organisations don’t have to choose between AI innovation and governance - they can have both. Not in opposition, but in a mutually empowering way.”

AI learning pathways designed for real-world impact

QA's pathways have been created by AI and cyber security experts and are designed to help organisations adopt artificial intelligence at speed. The training programmes on offer include: 

Certifications aligned with global AI frameworks including ISO, NIST, and the EU AI Act

Expert-led training and simulations for real-world impact

A cross-functional training approach, to unify business, legal, and technical teams

These pathways are designed to tackle today's most pressing AI-related business challenges head-on. They provide role-based training that gives teams the skills to deploy AI securely and confidently, while recognising the wide range of departments involved in adoption.

Training is available for both technical specialists, including cyber security and software engineering, and non-technical teams such as compliance officers and business leaders.

QA’s approach aims to ensure that every function is an enabler of safe, scalable AI adoption – not a blocker.

Learn more by visiting - www.qa.com/ai-speed-and-safety

The National Extension College announces new Chair, expanded courses and enhanced digital experience

The National Extension College (NEC), a UK pioneer in distance learning for over 60 years, has unveiled a series of updates to strengthen its mission of widening access to education for all. 

The changes include:

a new Chair of Trustees, Vanessa Pittard, and a strengthened strategic leadership team

a new Structured GCSE Programme designed for home-educated students and students requiring more structured support to achieve a GCSE in one-year

enhancements to NEC’s online learning platform, learn@nec

a redesigned website (www.nec.ac.uk) with improved accessibility and navigation - ensuring every visitor enjoys a seamless experience

a refreshed logo and brand identity.

The NEC has announced Vanessa Pittard as its new Chair of Trustees. Vanessa is Deputy Chief Executive of MEI, a leading education charity working nationally with schools and colleges to provide students with the best possible maths learning experiences. 

She brings extensive leadership experience and a track record of working with strategic partners and stakeholders, including government and funders.

NEC Chief Executive Esther Chesterman told That's Business:  “We are really delighted to welcome Vanessa as our new Chair of Trustees. Her leadership will help guide NEC through our next stage of growth. 

"Our Board has also been strengthened with new members bringing fresh expertise to support innovation, and ensuring that we have the knowledge and skills to meet future challenges and opportunities.”

Vanessa Pittard said: “I’m proud to become Chair of Trustees at the National Extension College. NEC has always championed access to education and opportunity for all. These new initiatives will give more learners a chance to achieve their goals and to get the support that they need.”

New for 2025, NEC has launched eight Structured GCSEs, ideal for home-educated students and those looking for more structured support. The one-year courses come with full academic and pastoral support, expert-led live teaching, tailored feedback, and combine independent learning with the reassurance of regular check-ins, interactive learning tools, and a personalised support network. Subjects include English, Maths, Psychology and Computer Science.

Esther Chesterman went on to say: “At NEC, the future of learning is flexible and inclusive. We’ve expanded our course portfolio in response to students’ needs, to offer greater choice and enhanced pathways to further education or career-focused plans, and to affirm our commitment to ensuring that every student can achieve their goals.”

In addition to the new one-year GCSEs, NEC continues to offer a wider range of GCSEs and A levels, including one-year Structured Fast Track A levels in five subjects, Functional Skills, and vocational qualifications in management, counselling, bookkeeping and teaching.

NEC’s online learning platform learn@nec is where students study, engage with others, and succeed in their learning goals. The platform is being enhanced to create a fully inclusive digital classroom.

Helen Davies, NEC’s Online Learning Manager said: “From improved navigation to features that support students’ diverse learning needs, the changes to learn@nec will ensure that studying at NEC is even more engaging and accessible. Our goal is to create a digital platform that gives learners more choice and greater flexibility to learn.”

NEC’s refreshed logo and brand identity, considers its heritage whilst reflecting NEC’s innovation, ambition and continued commitment to offering inclusive education for all.

The new website (www.nec.ac.uk) has been developed by Ronins on behalf of NEC with prospective learners and stakeholders clearly in mind and is fully accessible for all visitors. With easy navigation, clear information about courses, finance, student support, and resources for parents, schools and partners all visitors are supported from the very first click.

Esther Chesterman added: “Our new website has been built for everyone, reflecting who we are today - innovative, student-focused, and committed to making education accessible to all. Our goal is to make every piece of information feel like a helpful conversation with a knowledgeable friend.”

Founder and CEO at Ronins, Anthony Basker said: “Great projects happen when everyone’s pulling in the same direction. NEC knew exactly what they wanted, a site that opens doors for learners, and that clarity made our job simple. The team was a joy to work with, and together we’ve built something that really reflects who they are.”

That's Food and Drink: Vegan Chocolat Launches Innovative Coffee Bean Con...

That's Food and Drink: Vegan Chocolat Launches Innovative Coffee Bean Con...: Vegan Chocolat, the B2B arm of Plamil Foods, has announced the launch of Coffee Bean Confectionery Chips, the latest innovation designed spe...

How Small Retailers Can Launch Their Own Online Shops in Time for Christmas – Even on a Budget

The Christmas shopping season is fast approaching, and for small retailers it represents one of the best opportunities of the year to boost sales and connect with customers. 

But what if you don’t yet have an online presence? An online retail outlet? 

The good news is that setting up an online shop doesn’t have to be complicated or expensive. 

With a few clever choices, you can get your business online in time for the festive rush – without breaking the bank.

Why Go Online Now?

Shoppers are looking early: More and more customers are starting their Christmas shopping in October or November.

Convenience rules: Busy consumers prefer to browse and buy online, often outside of standard shop opening hours.

Compete with the big players: Having your own online shop helps level the playing field against high street chains and e-commerce giants.

Budget-Friendly Ways to Launch Your Shop

You don’t need a huge investment in web design or tech. Here are some low-cost, high-impact options:

1. Use Online Shop Builders

Platforms like Shopify, Big Cartel, Squarespace, or Wix allow you to create a professional-looking online shop in hours. Many offer free trials, and monthly plans can start from as little as £10–£20.

2. Try Marketplace Add-Ons

If you already sell on Etsy, eBay, or Amazon Marketplace, you can integrate these with your own site to make shopping seamless while keeping costs low.

3. Social Media Shops

Facebook and Instagram both allow you to create product catalogues and sell directly through your social media pages. It’s a free way to reach your existing followers while boosting festive sales.

4. Keep It Simple

Start small – you don’t need to upload your entire product range at once. Focus on your bestsellers, gift-ready items, or Christmas specials. A streamlined shop is easier to manage and market.

5. Payment Options on a Budget

Services like PayPal, Stripe, or Square are easy to set up and require no big upfront investment. They take a small transaction fee but save you from costly merchant service contracts.

Making Your Online Shop Stand Out for Christmas

Festive branding: Add a seasonal banner or Christmas-themed product images.

Gift bundles: Create ready-made hampers or multi-buy offers for quick gifting.

Clear delivery info: Highlight last posting dates and delivery charges upfront to avoid abandoned baskets.

Click & collect: If you have a physical shop, this is a brilliant way to connect your online and offline customers.

Spreading the Word Without Spending a Fortune

Use social media posts and short videos to showcase gift ideas.

Send a simple email newsletter (Mailchimp has free plans) to remind past customers of your new online store.

Collaborate with other local businesses to share each other’s shops online.

Launching an online shop doesn’t have to cost the earth or take months to prepare. By starting now, focusing on the essentials, and making use of budget-friendly tools, small retailers can join the online Christmas shopping rush and give their business the gift of new customers.

When you have launched your online Christmas retail shop please email us at afj_uk@yahoo.com and we'll promote it for you, free of charge, on our sister site That's Christmas and here on That's Business.

That's Christmas 365: Why Smart Shoppers Should Use the That’s Christmas...

That's Christmas 365: Why Smart Shoppers Should Use the That’s Christmas...: For many of us, Christmas shopping is equal parts joy and stress. There’s the excitement of choosing the perfect gifts and decorations , b...

The Double Standards of Customer Service: Why Do Businesses Tolerate Staff Rudeness Toward Customers?

All she wanted to know were the opening hours

If you’ve been out and about recently – whether in a doctor’s surgery, a retail shop, or even a customer-facing office, you’ve likely seen the signs. Bold notices on walls and reception desks that declare:

“We will not tolerate rudeness or aggression towards our staff.”

And quite right, too. Nobody should have to endure abuse while doing their job. Staff have the right to feel safe and respected at work.

But here’s the troubling contradiction: while customers are told in no uncertain terms that bad behaviour won’t be tolerated, businesses often turn a blind eye when the rudeness comes from their own employees.

A Growing Disconnect

The modern customer experience seems plagued by a strange imbalance. Patients at GP surgeries are made to feel as if asking a simple question is an inconvenience. 

Shoppers encounter curt staff who appear disinterested, or worse, openly dismissive or outright rude. Callers to public offices are sometimes treated with irritation rather than assistance.

This raises a vital question: if businesses are so quick to clamp down on customer misconduct, why are they so slow to address poor service and bad manners from their own teams?

Even charity shops are not immune to this type of issue. My wife found a bar of new, high end soap and a new cafetiere. When she approached the counter the volunteer behind the counter said: "Only swanky, toffee-nosed people buy this type of thing."

My wife, keeping her cool said: "Really? And do you think I'm swanky or do you think I'm toffee-nosed?"

The reply was "I didn't mean anything by it!"

The manager approached the counter, asked if anything was wrong and when appraised of what had transpired, sided with the volunteer. And yes, of course they have the "This charity does not tolerate rudeness or abuse to our staff." But not, sadly to their customers.

The Cost of Tolerating Rudeness

For businesses, the cost of allowing staff rudeness is high:

Damaged reputation – Word of mouth spreads fast. A single negative encounter can undo thousands of pounds’ worth of marketing spend.

Lost loyalty – Customers have more choice than ever. If treated badly, they will simply go elsewhere.

Toxic culture – When rudeness is tolerated, it creates a workplace where negativity thrives, dragging down both morale and performance.

Why the Double Standards?

There are a few reasons this contradiction exists:

Staff protection is visible, customer protection is not – A sign on the wall makes a strong statement, but how often do we see a poster saying: “We will not tolerate rudeness to our customers”? Rarely.

Excusing stress – High workload, pressure, or short staffing are often used as excuses for brusque behaviour, particularly in public services.

Power imbalance – In settings like doctors’ surgeries, customers (patients) can feel they have no choice but to accept poor treatment, which can lead to complacency from staff.

What Good Businesses Do Differently

The best organisations take a balanced approach:

Clear zero-tolerance policies both ways – Customers are asked to respect staff, and staff are required to show the same courtesy in return.

Training and accountability – Regular customer service training, plus processes for dealing with complaints quickly and fairly.

Empathy and communication – Encouraging staff to recognise the pressures customers face (illness, stress, financial concerns) rather than dismissing them.

A Call for Fairness

Respect in business should be a two-way street. Customers have every right to be held to a standard of behaviour, but so do the staff serving them. Businesses that only protect one side of the equation risk losing both custom and credibility.

It’s time more organisations lived up to the words on their own signs.

FACTFILE: 

Grok reveals that a 2019 study from the Journal of Service Research found 68% of customers experienced rude staff behavior, yet a mere 30% of businesses had formal policies addressing employee conduct toward customers, revealing a systemic double standard.

This disconnect is amplified by a 2023 UK survey by the Institute of Customer Service, showing a 15% rise in customer complaints about staff rudeness since 2020.

If you think your business could benefit from customer service training please check out this link: https://amzn.to/4nK18Gc

How to Turn Your Venue into a Haven for Pet Owners with a Wall of Pets

If you run a pub, café, restaurant or retail space, you’ll know how powerful it can be to make your venue feel like part of the community. 

One simple, low-cost idea that brings people together — and keeps them coming back, is creating a Wall of Pets.

What Is a Wall of Pets?

A Wall of Pets is a dedicated space in your venue where customers can display photographs of their beloved animals. 

From cats and dogs to rabbits and parrots, it celebrates the pets that play such an important role in people’s lives. 

It’s more than decoration, it’s a conversation starter, a community builder, and a reason for customers to feel an emotional bond with your business.

Why It Works

Builds loyalty – People are more likely to return to a place that makes them feel welcome and valued.

Encourages repeat visits – Customers often bring friends or family to see “their” pet on the wall.

Creates shareable content – You can showcase the photos online, driving engagement and visibility for your venue.

Supports your brand – Whether you’re a cosy coffee shop or a lively pub, a pet wall helps communicate warmth and community spirit.

How to Set Up a Pet Photo Wall

Choose your space – A feature wall, corkboard, or even a digital slideshow on a screen.

Invite contributions – Ask customers to bring in a pet photo, or offer to print one for them.

Make it fun – Add captions with pet names, run “Pet of the Month” competitions, or host themed displays like “Christmas Pets.”

Get social – Share the photos on your social media with a unique hashtag to spread the word.

Partner locally – Work with nearby vets, shelters, or pet shops to promote the wall and perhaps highlight adoptable animals.

Going the Extra Mile

If your venue is dog-friendly, consider hosting pet-themed events such as a doggy brunch or a charity fundraiser. 

These occasions attract new faces and can generate extra revenue while strengthening your reputation as a welcoming, community-focused business.

Final Thought:

A Wall of Pets is a simple but powerful way to show your customers you care about what matters to them. By celebrating their furry (or feathered!) friends, you create an environment that’s not just a place to shop, drink or dine — but a haven where people and pets feel right at home.

How to Use Humour in Advertising Your Business: Lessons from Aldi’s Mary & Derrick

Create your own mascot

In today’s competitive marketplace, making your brand memorable is crucial—and one of the most effective ways to do this is through humour. 

From short social media clips to longer video campaigns, laughter can create an emotional connection with your audience, increase shareability, and humanise your brand. 

A perfect recent example comes from Aldi’s Special Buys adverts featuring Mary and Derrick, which have become a talking point across the UK.

Why Humour Works in Advertising

Humour breaks through the noise. People are constantly bombarded with ads, but a funny, relatable moment stops them in their scroll. 

It encourages engagement, improves brand recall, and makes your message more shareable. Humour also signals confidence—if your brand can laugh, it feels more approachable.

Aldi’s use of Mary and Derrick is a case in point. The adverts feature quirky, light-hearted interactions between the two characters, often highlighting the surprising or unusual items in the Special Buys range. Their playful banter and exaggerated reactions make the products memorable, while the humour makes the campaign feel authentic rather than forced.

Creating Humorous Content on a Modest Budget

You don’t need Hollywood budgets to create a funny and effective campaign. Here’s how small businesses can emulate Aldi’s approach:

Focus on Relatable Situations: Comedy works best when people see themselves in it. Mary and Derrick are ordinary shoppers with exaggerated personalities—your ads can feature everyday scenarios in your niche, highlighting relatable pain points or moments of surprise.

Short, Shareable Clips: Social media thrives on snackable content. Create short, 15–30 second videos that are easy to watch and share. Platforms like TikTok, Instagram Reels, and X (formerly Twitter) are perfect for low-cost, high-impact humour.

Use Characters or Mascots: You don’t need actors or a full cast. A simple recurring character, voiceover persona, or even an animated figure can build a humorous narrative over time. Consistency helps audiences develop a connection with your brand.

Play with Exaggeration: Amplifying emotions or reactions can be funny and memorable without requiring expensive effects. Think oversized props, playful expressions, or witty dialogue.

Leverage Everyday Resources: A smartphone camera, free editing apps, and your team’s natural energy can be enough to create high-quality content. Aldi’s adverts are polished but not reliant on high-cost CGI—relatable performances do the heavy lifting.

Test and Iterate: Humour is subjective. Try different styles—puns, visual gags, dry wit—and monitor engagement. Audience reactions will guide your approach and help you refine your voice.

Key Takeaways

Humour in advertising isn’t just entertaining—it’s strategic. It helps your business stand out, makes products memorable, and encourages sharing. Aldi’s Mary and Derrick show that you don’t need a massive budget to create content that resonates. With relatable characters, short and engaging videos, and a playful approach, even modestly funded campaigns can deliver big laughs and big results.

So, whether you’re a small shop, an online retailer, or a service-based business, consider injecting some humour into your marketing. After all, people remember the brands that make them smile.d:

DIY Humour in Advertising: A Budget-Friendly Guide for Small Businesses

Humour doesn’t have to break the bank. With a little creativity, your business can produce funny, engaging content that resonates with your audience—just like Aldi’s Mary and Derrick campaigns. Here’s a step-by-step guide to get started. But on a modest budget.

1. Choose Your Characters or Persona

Keep it simple: You don’t need professional actors. Your team, friends, or even a recurring mascot can do the job.

Create relatable personalities: Think of characters that exaggerate everyday traits—like Derrick’s nosiness or Mary’s dry wit.

Be consistent: Repeating the same character(s) in different scenarios helps build a connection with your audience.

Example: A quirky shop assistant who reacts hilariously to unusual stock items, like oversized vegetables or novelty gadgets.

2. Pick Relatable Situations

Focus on situations your audience recognises—shopping mishaps, small business challenges, or funny customer interactions.

Highlight small surprises in everyday life. Humour works best when it’s something people can identify with.

Example: Your “assistant” trying to fit a massive novelty item in a tiny bag, reacting in disbelief while your audience laughs along.

3. Write Short, Snappy Scripts

Aim for 15–30 seconds. Short clips are more shareable and easier to produce.

Punchy dialogue or a simple visual gag is often funnier than complex setups.

End with a subtle brand reminder—your logo, website, or a tagline.

Example Script:

Scene: Shop aisle

Assistant: “Do we really need a life-sized rubber duck?”

Customer: “Absolutely. It’s on special!”

Assistant struggles to carry it out, exaggerated facial expressions

Tagline on screen: “Special Buys that surprise—[Your Business Name]”

4. Film Using Everyday Tools

Smartphones are sufficient for high-quality video.

Natural lighting and a tidy background go a long way.

Free or inexpensive editing apps (CapCut, InShot, Canva Video) can add text, sound effects, and simple transitions.

5. Add Humour with Visuals and Sound

Exaggeration: Oversized props, funny costumes, or dramatic reactions.

Sound effects: A “boing” or “splat” can make a visual gag funnier.

Captions: Many people watch social videos muted, so captions help the humour land. And doesn't exclude those with hearing issues.

6. Test and Share on Social Media

Platforms like TikTok, Instagram Reels, and X favour short, funny clips.

Post consistently to develop an audience.

Monitor engagement—likes, shares, and comments will show what works.

7. Repurpose and Expand

Successful clips can be turned into GIFs, memes, or short compilations.

Reuse characters and recurring gags in newsletters, ads, or in-store screens.

Over time, your characters can become mini “brand ambassadors” with minimal ongoing cost.

Budget-Friendly Tips

Props: Use household items, recycled materials, or inexpensive novelty items.

Editing: Free apps are sufficient; avoid expensive software.

Locations: Film in your shop, workspace, or local outdoor spots—no need for studio rentals.

Team talent: Friends, family, or enthusiastic staff can act—paid actors aren’t essential.

By keeping things relatable, short, and playful, you can create a humorous advertising campaign that feels professional, memorable, and most importantly, shareable—all without needing a big budget.

Humour humanises your brand, encourages engagement, and makes people remember your business. If Aldi’s Mary and Derrick can get the nation laughing with supermarket specials, imagine what a small but creative business like yours could do!

Here's one version of the Aldi Special Buys advert:-

If you want professionally designed mascots or props the following firms can help:-

https://rainbowproductions.co.uk

https://www.frenzycreative.co.uk

https://jellyheadstudios.co.uk

https://www.premiermascots.co.uk

https://costumeswithcharacter.com

Sourcing "fancy dress" style costumes from Amazon is possible, but you would need to check out copyright restrictions.

Why Your Business Could Benefit from Using Google’s Advertising Services

In today’s digital-first world, being visible online is no longer optional – it’s absolutely essential. 

Whether you’re a small start-up, a growing brand, or an established business, reaching the right audience at the right time can make all the difference. 

One of the most effective ways to achieve this is by using Google Ads and other Google advertising services. 

From paid search to YouTube campaigns, or adverts on blogs, these tools offer businesses a powerful way to get in front of potential customers.

1. Reach the Right Audience at the Right Time

Google Ads allows you to target people who are actively searching for your products or services. Instead of paying to show adverts to a broad, unfocused audience, you can hone in on specific keywords, locations, demographics, and user behaviours. This precision ensures your advertising budget is spent wisely.

2. Flexible Budgeting and Cost Control

One of the biggest benefits of Google advertising is flexibility. You set your own budget, whether you want to spend £10 a day or £10,000 a month. 

With pay-per-click (PPC) advertising, you only pay when someone clicks on your advert, meaning you can closely track your return on investment (ROI) and adjust as needed.

3. Detailed Insights and Performance Tracking

Google provides in-depth analytics on how your adverts are performing. You can track which keywords generate the most clicks, how customers interact with your website, and which campaigns deliver the best results. These insights help you make data-driven marketing decisions and continually refine your strategy.

4. Multiple Ways to Connect with Customers

Google’s advertising services go far beyond search results. Your brand can appear on YouTube, Gmail, Google Maps, blogs and the Google Display Network, reaching customers while they browse, watch videos, or check their emails. This multi-channel approach maximises brand visibility and customer engagement.

5. Boosting Local and Global Presence

Whether you want to attract more customers to your local shop or expand internationally, Google Ads has you covered. Local search campaigns help nearby customers find you, while global targeting options allow you to put your products in front of audiences worldwide.

6. Competing with Larger Businesses

Google advertising levels the playing field. Small and medium-sized businesses can appear alongside larger competitors in search results, giving them a chance to capture attention and win new customers — without needing a massive marketing budget.

Final Thoughts

In a crowded digital marketplace, visibility is key. Google Ads gives your business the opportunity to connect directly with your ideal customers, no matter your size or budget. 

With powerful targeting, flexible spend, and detailed insights, your business could benefit from greater visibility, higher website traffic, and more sales.

If you’re ready to grow your business, Google’s advertising services could be the next step in your journey.

Learn more by calling Google Ads Experts (Onboarding Support – UK) 0800 026 1712 

https://business.google.com/uk/support/

That's Food and Drink: How Scottish Distilleries Can Adapt to a Proposed ...

That's Food and Drink: How Scottish Distilleries Can Adapt to a Proposed ...: Single malt Scotch with peat smoke is iconic: its peat influence lends that characteristic smoky, earthy, maritime flavour that many drinker...

The first comprehensive performance test of UK mobile operators and their MVNOs

The UK’s four mobile operators, Three, O2, Vodafone and EE, offer a slightly better service than the cheaper third party operators using their networks but most customers are unlikely to notice the difference. 

This is the key finding of the first large-scale performance test to compare the performance of the UK's mobile network operators (MNOs) against the mobile virtual network operators (MVNOs) using their infrastructure.

40,000 tests were carried out using the SignalTracker mobile app across the UK in a range of urban, suburban and rural locations.

SignalTracker, a partner service from spectrum policy experts PolicyTracker, compared Vodafone to Lebara Mobile, EE to LycaMobile, Three to iD Mobile and O2 to giffgaff to find out just how download speed (Mbps) differs between these providers. 

All the tested MVNOs use the existing networks of the mobile network operators (MNOs) and are generally cheaper.

Their tests focused on Central London as an urban case study; south London and south Birmingham as suburban tests and the Isle of Skye, Lincolnshire and Cumbria for their rural tests. 

They found that in the urban and suburban tests, all networks are consistently achieving more than the 20 Mbps download speed needed for everyday usage.

In simple terms, it's unlikely consumers would notice the difference between network operators and MVNOs, as download speeds are often separated by less than 10 Mbps.

However, Three and O2 were considerably faster than their partner MVNOs. In their suburban tests Three averaged 105 Mbps download speed against just 26 Mbps from iD Mobile. Similarly, giffgaff fell consistently short of the service provided by O2.

In their suburban tests, O2 averaged 56 Mbps download speed against just 41 Mbps on giffgaff: the MVNO was also beaten for speed in the urban tests by O2. Overall, their fastest speeds were on Three and our slowest were on iD.

Regarding reliability, they found that MVNOs were more likely to suffer failed tests than MNOs. When this metric is taken into account, MNOs offer a better service even though their download speeds are very similar.

In the case of Vodafone, they experienced test failure in 1% of cases across their urban and rural test areas. On its MVNO Lebara, this rose to 24% and 19%. More noticeable was the difference between O2 and giffgaff, with only 4% average test failure across all O2 tests versus 43% average test failure on giffgaff - close to half.

The performance gap between network operators and MVNOs is inconsistent – in South London O2 and giffgaff had similar speeds but O2 massively outpaced giffgaff in their Birmingham tests.

SignalTracker also analysed the mobile bands being used by network operators and their MVNOs to see if this explained differences in performance. iD has slower speeds than Three because it lacks access to the best performing mobile bands but in other pairings, this doesn’t seem to affect overall performance.

For consumers, what matters the most is value – their report highlights several MVNOs who offer a very similar service to MNOs at much cheaper prices.

While they do believe MVNOs offer generally better value, they also factored in the existence of 5G standalone (5G SA), the ultra-fast service offered by EE, Vodafone and O2.

No MVNO currently has access to 5G SA and when they add those results into their comparison, it makes a big difference and can even see average download speeds topping 100 Mbps.

For customers streaming, using VR and AR technology, looking to game on the go or download large files frequently, 5G standalone provides an advantage for these tasks over any MVNO.

https://signal-tracker.net

How SocialBox.Biz leads London's #ITDisposal movement for maximum corporate social impact

The London Business Guide to Ethical IT Reuse Before IT Disposal.

Why Reuse is Better than IT Recycling and IT Disposal for companies in London for CO(2) Emissions reduction and How SocialBox.biz Handles Data Security.

Ahead of Recycling Week In 2025, discover Why Reuse Outperforms Recycling and Disposal in Reducing CO₂ Emissions, and Learn How SocialBox.Biz Ensures Your Data Security Every Step of the Way.

SocialBox.Biz, a London-based Community Interest Company, offers secure IT hardware reuse for businesses as an alternative to recycling, focusing on environmental, social, and ESG benefits. This approach can significantly reduce Scope 3 carbon emissions, provide certified data wiping, enhance social impact by donating reused equipment to those in need, and offer auditable reports for ESG goals. Read the full details at SocialBox.Biz.

https://medium.com/@info_81043/the-london-business-guide-to-ethical-it-reuse-before-it-disposal-a-sustainable-approach-to-b7fb229de78c

SocialBox.Biz Case Study: Secure IT Reuse Before Corporate IT Disposals Delivers ESG Impact Stories…

https://vimeo.com/1112249584

In a pivotal move amid the UN's warning of an 82 million tonne e-rubbish surge by 2030, SocialBox.Biz is transforming how London businesses handle old IT hardware. The social enterprise's latest initiatives, including the "Call SocialBox.Biz Before You Scrap It" campaign launched in August 2025, are positioning it as the #1 solution for secure IT reuse in the capital, helping companies cut Scope 3 emissions while boosting social impact.

As sustainability mandates intensify, more firms are reaching out to SocialBox.Biz for its reuse-first model innovation. SocialBox.Biz's approach intercepts usable laptops, servers, and devices before disposal, reusing them with open source software – a strategy that's saving massive CO₂ and addressing the digital divide.

More and more London companies are teaming up with SocialBox.Biz to do something smarter. Instead of sending used tech straight to recycling, they’re choosing to reuse it first. Why? Because it’s better for the planet and helps cut down on those sneaky Scope 3 emissions (the ones tied to supply chains

Why London Businesses are Prioritising Reuse over IT disposal with SocialBox.Biz to Cut Scope 3 Emissions:

https://medium.com/@info_81043/why-london-businesses-are-prioritising-reuse-over-it-disposal-with-socialbox-biz-9379f1e6c2cf

https://www.linkedin.com/pulse/searching-secure-disposal-london-socialbox-biz-trading-enterprises--oo9wf/

The model prioritises reuse over recycling, yielding greater environmental benefits. For instance, reusing a laptop significantly reduces CO₂ emissions compared to the energy-intensive manufacturing of a new one.

Instead of viewing electronics like laptops as disposable items, SocialBox.Biz adopts a circular economy model that focuses on extending product lifespans. This approach not only minimizes waste but also offers substantial environmental advantages, primarily by avoiding the carbon-intensive manufacturing process.

The Carbon Cost of Manufacturing vs. Reusing

The production phase of a laptop's lifecycle contributes to 75% to 85% of its total carbon footprint. A peer-reviewed study from Cranfield University reveals that remanufactured laptops emit over 15 times less CO₂ than new ones.

According to SocialBox.Biz, reusing a single computer can save approximately 310 kg of CO₂ emissions. To illustrate, donating 100 computers can prevent around 31 tons of CO₂ from entering the atmosphere.

While recycling plays a role in recovering precious metals, it involves energy-intensive processes like shredding and material recovery, which still generate significant CO₂ emissions.

This is why SocialBox.Biz’s "reuse before corporate IT recycling" model is essential. It intercepts usable technology before it enters the recycling stream, maximizing both its environmental and social value.

More information and guides:

https://www.socialbox.biz/it-recycling-and-disposal-a-guide-to-choosing-a-secure-partner-beyond-recycling-reuse-innovation-from-socialbox-biz/

https://www.socialbox.biz/secure-it-disposal-london-there-is-a-smarter-way-with-secure-reuse-first-for-usable-items-with-socialbox-biz-innovation/

https://www.socialbox.biz/reuse-before-recycling/

Call SocialBox.Biz Before You Scrap It!

Are you considering disposing of your old electronics? Stop! Before you scrap it, reach out to SocialBox.Biz! Our mission is to promote sustainability and social impact through the reuse of technology.

By donating your usable laptops and devices, you can:

Reduce E-Waste: Help us keep electronics out of landfills and minimize environmental harm.

Save CO₂ Emissions: Reusing technology can save significant amounts of carbon emissions—up to 310 kg of CO₂ for each computer!

Empower Communities: Your donations provide essential tools for education and employment to underserved individuals, making a real difference in their lives.

Join us in embracing a circular economy and maximizing the value of your technology. Call SocialBox.Biz today and make a positive impact before you scrap it!

Benefit: SocialBox.Biz provides the biggest carbon savings from avoiding manufacturing, which makes reuse more impactful than recycling.

Process: London businesses can participate by identifying usable equipment and contacting SocialBox.Biz for the secure and certified data wiping and collection process.

Corporate Responsibility: Partnering with SocialBox.Biz enhances your company’s sustainability profile and demonstrates your commitment to corporate social responsibility (CSR).

Community Engagement: By participating, your business can engage with local communities and foster a culture of sustainability among employees and stakeholders.

Data Security: We ensure secure data wiping and certified processes, giving you peace of mind that your sensitive information is protected.

Carbon Savings: SocialBox.Biz offers the greatest carbon savings by prioritizing reuse over recycling. By avoiding the energy-intensive manufacturing process, we make reuse significantly more impactful for the environment.

Why SocialBox.Biz is the Number One Choice for Tech Reuse

1. Environmental Leadership

Maximized Carbon Savings: By prioritizing reuse over recycling, SocialBox.Biz significantly reduces carbon emissions associated with manufacturing new devices. This leadership in sustainability positions us as a frontrunner in the fight against climate change.

Reduction of E-Waste: Our model actively diverts usable electronics from landfills, contributing to a cleaner environment and promoting responsible consumption.

2. Social Responsibility

Empowerment of Underserved Communities: We provide essential technology to those in need, helping individuals gain access to education, job opportunities, and digital connectivity. This social impact fosters community growth and resilience.

Job Creation: Our initiatives can lead to job creation in local communities, as reused devices often require support, creating new employment opportunities.

3. Comprehensive Data Security

Certified Data Wiping: We adhere to strict data protection protocols, ensuring that all devices are securely wiped and compliant with data protection regulations. This commitment to security builds trust with our partners.

Transparency and Accountability: Our processes are transparent, allowing businesses to track their donations and understand the impact of their contributions.

4. Cost-Effectiveness

Reduced Disposal Costs: Donating equipment can lower disposal expenses for businesses, making it a financially savvy choice.

Potential Tax Benefits: Businesses may qualify for tax deductions when donating equipment, providing an additional financial incentive.

5. Enhanced Corporate Image

Sustainability Credentials: Partnering with SocialBox.Biz enhances your company’s reputation as a socially responsible organization committed to sustainability and community support.

Employee Engagement: Involving employees in the donation process fosters a culture of sustainability within the workplace, boosting morale and engagement.

6. Streamlined Process

Hassle-Free Participation: Our straightforward process makes it easy for businesses to donate. We handle everything from data wiping to collection, allowing you to focus on your core operations.

Local Expertise: As a London-based organization, we understand the local market and can provide tailored solutions that meet the specific needs of businesses in the area.

7. Innovation and Adaptability

Continuous Improvement: SocialBox.Biz is committed to innovation, regularly updating their practices to align with the latest sustainability standards and technological advancements.

Flexible Solutions: They offer customised solutions for businesses of all sizes, ensuring that every organization can participate in our mission.

By choosing SocialBox.Biz, you are not only making a responsible choice for your business but also contributing to a larger movement towards sustainability and social equity. Join them in leading the way for a greener tomorrow.

Here’s how you can make a difference:

Assess Your Equipment: Identify any usable laptops and devices in your organization.

Reach Out to Them: Contact SocialBox.Biz to learn more about their secure data wiping and collection process.

Make an Impact: Your donations will not only reduce carbon emissions but also empower underserved communities with essential technology.

Together, you and they can create a greener future and uplift those in need.

Call SocialBox.Biz today and be a part of the solution! Let them maximise the value of your technology while making a positive impact on our planet and society.

https://www.socialbox.biz