Gloople brings GroupBuy innovation to a new market, and a lifeline to UK SMEs

What is described as the UK’s next generation e-commerce platform, Gloople, has broken new ground in online retail again, supporting an up-and-coming company in delivering a social commerce business-to-business GroupBuy deals to SMEs across the UK.

Award-winning Gloople’s innovative Content Management System ‘makes shopping social’ by giving small to medium size retailers the impact of a big brand, providing them with the platform, tools and channels to develop their online retail presence and harness the power of social media to attract and grow their customer base.

DealJungle is now the first group buying platform to use the Gloople CMS to develop a website focused solely on B2B GroupBuy discounts, available from the website and within their Facebook fan page – a unique function that no other UK platform offers.

‘Our social commerce functionality is industry-leading,’ says Warren Knight, director and co-founder of Gloople. ‘Since our launch in 2010, Gloople has been driving innovation in the online retail market and it’s great to see us still at the forefront by playing a key role in the launch of the first B2B GroupBuy platform.’

Designed to help SMEs expand their customer base without incurring premium marketing and advertising costs or excessive risk, DealJungle promotes discounts for buyers on behalf of the seller, who controls the size of the discount and the minimum number of customers for the deal to take place.

Meanwhile, buyers benefit by using collective buying power to secure exclusive discounts on business services such as printing, brand and design, office services and even pr and legal advice – ideal for money conscious businesses and sole traders.

‘Why pay premium prices for goods and services when you can pool buying power with other SMEs?’ says a spokesperson for DealJungle. ‘We were thrilled to partner with the UK’s leading ecommerce platform Gloople, who share our ethos of supporting businesses and traders in tough economic times.’

The GroupBuy function is just one aspect of the Gloople offer. Completely customisable, with three tiered packages and a wide range of fully integrated tools, including complete social media functionality, wholesale, portable storefronts and mobile platforms, Gloople allows retailers to create their own customised package of add-on features to suit their business and their customers. Retailers can even turn their customers into online salespeople, giving them the tools they need to promote products and services in return for commission.

DealJungle just joined a growing list of businesses to use Gloople to stay at the forefront of the ecommerce revolution. Is it time for you to join them?