Sunday, 29 January 2012

PHG adds some Punch to its PR effort

Performance Horizon Group (PHG), a leading provider of performance marketing technology, has appointed Punch Communications to handle its national, trade-specific and online PR.

Established in May 2010, PHG is the latest venture of Malcolm Cowley and Paul Fellows, co-founders of global affiliate network which was sold to AOL in 2008 for $125m. A high-tech start-up from North East England, over the past year it has expanded its operations to London and New York and brought to market its ExactView technology: a global platform for tracking, reporting, managing and optimising performance partner relationships in affiliate marketing and lead generation, regardless of channel or device.

Since its appointment, leading SEO agency Punch has been responsible for building awareness of the brand and ExactView, sharing corporate news announcements including PHG’s second round of venture capital funding from DN Capital and Greycroft, and raising the profile of senior personnel within the company. Working closely with the team, Punch is also assisting with the delivery of relevant award, events and speaker submissions.

Malcolm Cowley, CEO of PHG, said: "We wanted to appoint a PR agency which not only has a good understanding of the sector in which we operate but one that is also creative and has excellent media and blogger contacts. Punch has not only demonstrated that it understands our core business proposition but that the team is enthused to meet our company vision.”

Georgina Dunkley, account director at Punch Communications, added: "The growth of PHG over the past few years has been phenomenal and we are thrilled to be appointed by the brand as it embarks on an action-packed 2012 including the growth of its operations in the UK and US.”

As one of the UK’s foremost social media agencies, Punch Communications also handles PR and SEO services for its clients. For further information visit

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