The inaugural Women in Marketing Awards in 2010 generated much interest amongst the marketing community. Now in its second year, it has attracted involvement from the likes of Gail Gallie, CEO of Fallon London; Anna Bateson, Marketing Director EMEA YouTube; Helen Kellie, CMO BBC Worldwide and Daryl Fielding, VP of Marketing Europe Kraft Foods.
Created in 2004, Ade Onilude, a CIM Central London Committee member, identified a need for women in marketing to be recognised and celebrated. This led to her conceiving and launching the first Women in Marketing event on the theme Work-Life Balance. Since then, the annual Women in Marketing event has tackled topics such as Ethical Marketing, The Creatives, Branding and Diversity in Marketing, with the purpose of provoking discussion and inspiring women in marketing and the wider business community.
The popularity of the events prompted Ade to introduce this first-ever industry awards last year; celebrating the achievements of women – and men who market to women – in the industry.
“We were extremely pleased with the overall response and the calibre of the candidates that entered the first Awards”, says Ade Onilude, the awards creator. “This year the Awards have stepped up a notch and expectations are high.”
2010’s overall winner was Catriona Kempston of Europcar UK Group who was awarded Best Female Marketer of the Year.
“Winning an award at the inaugural Women in Marketing Awards was an amazing experience for me, my team and Europcar,” stated Catriona. “It was fantastic to be recognised by the marketing industry, CIM, the esteemed judges, and with the added bonus of celebrating, recognising and encouraging women in particular”.
Winner of the Best Male Marketer category in 2010 was Tom Savigar of The Future Laboratory.
“When I heard I was nominated for a Women in Marketing Award, I wasn’t sure what to think. Had there been a mistake? And when I heard it was for Best Male Marketer, I really started to think what had I done to deserve this! However, when I realised who my peers were upon arriving at the ceremony, I felt delighted to receive this award and be recognised for the work The Future Laboratory has done to help brands better understand and resonate with women. As we enter the Female Age, getting this right is crucial, and I am glad that the Women in Marketing Awards is championing this agenda.”
The 2011 CIM Women In Marketing Awards will take place on the 3 November 2011 at The May Fair Hotel. Deadline for award entry submission is midnight 22 September 2011. For more information on the awards visit www.wimawards.co.uk.