Thursday, 14 April 2011
Solicitors Launches New Marketing Concept
Leading Worcestershire based law firm, Parkinson Wright LLP has launched a brand new look that confidently embraces the culture of the business. Based in Worcestershire since 1962 with offices in Worcester, Evesham and Droitwich, the firm has seen client perceptions of solicitors change over the years and it is now safe to say that gone are the days of gloomy offices and pomp.
The new look embraces the personalities within Parkinson Wright and the people across Worcestershire via a series of 'Blue People' characters; all designed in the shape of the Parkinson Wright logo.
Managing Partner, Cyril Arridge comments, “We are delighted with our new look. We are a long established, serious legal practice covering all aspects of law including family, wills, commercial, litigation and conveyancing, but there is no reason why we cannot inject some personality into our marketing. The Blue People are a moment of light relief alongside often serious subjects and their aim is to show our clients that we really are open, approachable and a firm that is positioned very much in the 21st Century.”
The Blue People will begin to pop up around Worcestershire over the next few months, in good time for the firm’s ‘Make a Will Month’ in June and its sponsorship of The Bear Pit at this year’s Three Counties Show.