For your own business: You want to offer digital gift cards that customers can purchase and send to others.
As a service platform: You're building a marketplace or tool for other businesses to sell gift cards through your site.
2. Choose Your Platform
Depending on your goal:
E-commerce Platforms
If you already have a website with:
Shopify – Built-in gift card functionality (on paid plans)
WooCommerce (WordPress) – Use plugins like "PW WooCommerce Gift Cards"
Squarespace / Wix – Also have built-in options or apps
Standalone Tool or Integration Consider:
GiftUp! – Easily embeds on any site, supports many currencies
VoucherCart – Great for UK-based businesses
Square / PayPal – Offer gift card options if you're already using them for payments
3. Set Up the Gift Card Product
Create a digital product in your shop labelled “Gift Card”
Offer various denominations (£10, £25, £50, etc.)
Allow customers to personalise messages and choose delivery dates (many plugins support this)
4. Choose Delivery Method
Email delivery (most common and automated)
Optional: Printable PDF download
Schedule delivery for special occasions
5. Set Terms and Conditions
Expiry dates (UK law requires a minimum of 5 years unless stated)
Refunds and returns policy
Usage restrictions (e.g., online only, single-use or multiple-use)
6. Brand It Well
Design visually appealing cards (Canva is great for templates)
Reflect your branding and match your site aesthetics
Ensure it works seamlessly on mobile
7. Promote It
Add a section to your homepage
Create a dedicated menu item or landing page
Promote on social media, email newsletters, and in your checkout flow
Run seasonal campaigns (e.g., birthdays, Christmas, Father’s Day)
8. Track and Analyse
Monitor how often they're purchased and redeemed
Use analytics to refine offers and marketing
Consider offering incentives (e.g., “buy £100, get £10 extra”)
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